Mamitas Hard Seltzer has announced new libations for the summertime to offer consumers a way to enjoy some classic recipes in a convenient way. The drinks include the Tequila Sunrise and Spicy Marg, which are both crafted with 100% real tequila for an authentic flavor that's low in sugar and calories. The beverages features a 5% ABV with 1.5-grams of sugar each and just 95-calories. The drinks will join the brand's existing varieties including Paloma, Pineapple, Lime and Mango.
The new products from Mamitas Hard Seltzer are arriving in eight-count variety packs priced between $17.99 and $21.99, a four-count pack that ranges from $9.99 to $12.99 and single 12-ounce cans priced between $5 to $7. The drinks are arriving at Drizly, Target, Kroger, Walmart and Publix.
Traditional Tequila Cocktail Seltzers
Mamitas Hard Seltzer is Launching Two New Flavors
Trend Themes
1. Classic Recipe Hard Seltzers - Developing new hard seltzer flavors inspired by traditional cocktails.
2. Low-calorie Alcoholic Beverages - Developing innovative alcoholic beverages with low calories.
3. Variety Packs for Convenience - Creating variety packs of alcoholic beverages to offer convenience to consumers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore creating new products with classic cocktail flavors.
2. Health and Wellness - The health and wellness industry may develop and market low-calorie alcoholic beverages to consumers.
3. Retail - The retail industry can explore offering variety packs of alcoholic beverages to cater to consumer convenience and preferences.