Arizona-based Grand Canyon Brewing + Distillery is commemorating the life and service of fallen firefighter Austin Peck by launching an Irish red ale that pays tribute to Peck, who passed away due to occupational nasal cancer in 2019, and aims to raise money for the Arizona Firefighters Emerald Society.
The 'Brew 42' was named after Peck's favorite number, which was 42. The beer itself has a flavor that is a nod to the close relationship between the Goodyear Fire Department and Irish cultural heritage. The brew uses five varieties of hops and comes in at 5.6 alcohol by volume (ABV). It is said to offer a sweet and toasty flavor profile along with a noticeable touch of hops.
Kevin Callaway, brand manager of Grand Canyon Brewing + Distillery, noted that Peck was a friend of his and that "I really wanted to do something to help raise awareness about the occupational health issues that many firefighters experience during their years of service."
Firefighter-Benefiting Beers
The 'Brew 42' Irish Red Ale Pays Tribute to a Fallen Hero
Trend Themes
1. Memorial Beers - Opportunity for breweries to honor fallen heroes and raise awareness for related causes by creating commemorative beers.
2. Cultural Heritage Beers - Opportunity for breweries to pay tribute to local cultural heritage by creating beers with flavors that reflect their communities.
3. Charitable Beers - Opportunity for breweries to raise money for charitable causes by creating beers that donate a portion of proceeds to related organizations.
Industry Implications
1. Brewing - Breweries can explore new avenues for incorporating community and charitable efforts into their businesses and products.
2. Firefighting - Opportunities for firefighting organizations and related charities to partner with breweries to raise awareness and funds for occupational health issues.
3. Cultural Heritage - Breweries can tap into local cultural heritage to create unique beer flavors and engage with their communities in new ways.