The Dog Haus Impossible Nug Life Sando is being launched by the brand as part of its fifth-annual Chef Collaboration Series as an option that is sure to tempt consumers seeking out a plant-based take on a classic recipe.
The sandwich was developed in partnership with the Head of Culinary at Impossible Foods Chef J. Michael Melton and features plant-based nuggets along with smashed avocado, a ginger-lime slaw and a finished with a plant-based chipotle crema. The sandwich is served on a plant-based brioche bun that has been lightly grilled for a perfectly toasted finish.
The Dog Haus Impossible Nug Life Sando will also support the brand's national charity partner, No Kid Hungry, with $1 donated for every sandwich sold now through March 31, 2022.
Plant-Based Nugget Sandwiches
The Dog Haus Impossible Nug Life Sando is Meat-Free
Trend Themes
1. Plant-based Fast Food - Fast food restaurants are continuing to add more plant-based options to their menus, creating opportunities for further innovation in the plant-based food industry.
2. Collaborative Chef Series - More restaurant chains are partnering with renowned chefs and food brands to create unique menu items, allowing for cross-industry promotions and new product development.
3. Socially Responsible Branding - Brands that align with charitable causes and prioritize sustainability in their business practices are resonating more with consumers and presenting new opportunities for community outreach and partnerships.
Industry Implications
1. Fast Food - As fast food chains incorporate more plant-based options into their menus, they can capitalize on the trend towards healthier eating and create innovative new products.
2. Food Brand Collaboration - More food brands can form mutually beneficial partnerships to share expertise and create unique products that can stand out in the competitive marketplace.
3. Charitable Giving - Aligning with a charitable cause can help brands build trust with their consumers and create opportunities for brand differentiation and community outreach.