Sierra Nevada is entering the non-alcoholic beverage market with Hop Splash, its own sparkling water infused with Citra and Amarillo hops. Hop Splash is described as a "sparkling hop-infused water that goes 100% on hop flavor and nada on everything else: zero alcohol, zero calories, zero carbs, and zero sugar" and it's suited for moments that call for alcohol-free refreshment. The IPA-inspired beverage is said to be full of the fruity flavors of peach, mango and passionfruit, plus it provides a crisp and clean drinking experience that quenches thirst.
Craft beer is a complex market and with consumers' preferences and palates shifting, many breweries are creating hard seltzers, hard sparkling water or entirely non-alcoholic options that are just as refreshing.
IPA-Inspired Sparkling Waters
Hop Splash is a Sparkling, Hop-Infused Water with Zero Alcohol
Trend Themes
1. Non-alcoholic Beverages with Unique Infusions - Crafting non-alcoholic drinks that feature unexpected flavors and ingredients, like hop-infused sparkling water, creates a disruptive innovation opportunity.
2. Alternative Refreshment Options - With shifting consumer preferences, creating refreshing options like entirely non-alcoholic beverages or alternatives to traditional beer presents a disruptive innovation opportunity.
3. Exciting Flavor Combinations - Combining unexpected flavors like peach, mango, and passionfruit with hops to create a crisp and refreshing drinking experience presents a disruptive innovation opportunity.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can consider expanding their product lines to include unique non-alcoholic options, like hop-infused sparkling water, in response to shifting consumer preferences and tastes.
2. Craft Beer Industry - Craft breweries can create alternative refreshment options, like entirely non-alcoholic offerings, to stay competitive in the changing market and meet evolving consumer preferences.
3. Sparkling Water Industry - Sparkling water companies can explore unique infusions, like hops, to differentiate their products and offer consumers exciting flavor options in a crowded market.