Hershey’s Oat Made candy bars are a new addition to the brand's product portfolio in Canada that will provide consumers with a delicious way to indulge their sweet tooth.
The product comes as a first for the brand for its Canada-based operations, and comes in two flavors including Creamy and Almond & Sea Salt. The bars are characterized by their smooth, creamy profile that will call to mind the brand's original treats but with a vegan-friendly recipe that's also free from artificial flavors and Non-GMO Project Verified.
The Hershey’s Oat Made candy bars are crafted with oat flour instead of dairy to help mimic the creamy texture and flavor of traditional chocolate, but in a free-from recipe.
Oat-Made Vegan-Friendly Candy Bars
Hershey’s Oat Made is Arriving in Canada in Two Varieties
Trend Themes
1. Vegan-friendly Candy - The rise in popularity of vegan diets has created a demand for vegan-friendly candy alternatives, prompting brands to innovate and create plant-based options.
2. Oat-based Products - With the increased focus on healthy and sustainable eating, there is a growing trend in the market for oat-based products, leading companies to explore new ways to incorporate oats into various food and beverage categories.
3. Non-gmo Verification - Consumers are becoming more conscious about the ingredients they consume, leading to a demand for non-GMO verified products and encouraging brands to prioritize transparency and sustainability in their production processes.
Industry Implications
1. Confectionery - The confectionery industry is adapting to changing consumer preferences by developing vegan-friendly candy options that use alternative ingredients to cater to a growing plant-based market.
2. Food Manufacturing - Food manufacturers are exploring the use of oats in their product development to meet the demand for healthy, sustainable, and plant-based alternatives, providing innovative oat-based options to consumers.
3. Food Certification - The increasing interest in non-GMO verification has created opportunities for certification agencies and food industry suppliers to provide transparency and assurance to consumers looking for products aligned with their preferences.