To the delight of vegans, vegetarians, and flexitarians alike, Baja Fresh has announced that Impossible Meat Made From Plants will be peremently added the brand's menu – meaning existing items like the Fuego Impossible Burrito, will be sticking around.
Following a successful initial launch back in July of 2021, Baja Fresh has announced that Impossible Meat Made From Plants will become a permanent menu fixture. This means that guests will not only be able to add Impossible meat as a protein to virtually all menu items, but it also means the currently lineup of impossible dishes will be sticking around. One of these tasty options is the Fuego Impossible Burrito, which combines Impossible meat made from plants with jack cheese, guacamole, black beans, diablo salsa, salsa 6 chiles, pico de gallo, pickled jalapeños, shredded lettuce, and a little sour cream to balance out all the heat.
Spicy Plant-Based Burritos
Baja Fresh is Making the Fuego Impossible Burrito a Permanent Item
Trend Themes
1. Plant-based Meat - Baja Fresh's adoption of plant-based meat options on their menu opens new opportunities for competitors to innovate in the realm of ethical and sustainable fast food.
2. Flexitarianism - The catering towards flexitarian and plant-based diets represents a growing trend in the restaurant industry, inspiring new ideas and recipes for plant-based fast food.
3. Spicy Flavor - Baja Fresh's Fuego Impossible Burrito represents a growing trend in the popularity of spicy flavors among consumers, leading to new possibilities for the spicy food industry.
Industry Implications
1. Fast Food - Plant-based products like Baja Fresh's Fuego Impossible Burrito contribute to the growing trend of fast food acknowledging and catering towards plant-based diets.
2. Restaurant - As plant-based diets continue to become more popular, restaurants are recognizing the significance of including these options on their menus and potentially taking on competitors such as Baja Fresh.
3. Food Manufacturing - The increased attention towards plant-based ingredients calls for food manufacturing companies to innovate and create new plant-based foods as consumer preferences shift towards vegetarian and vegan options.