To highlight how important it is for people to make healthy choices, Dole Sunshine Company teamed up with St Luke’s and Bompas and Parr for a campaign that uses fruit waste ink for printed posters. The "malnutrition labels" were positioned close to food trucks to bring attention to junk food consumption habits and the many millions of people who are affected by malnutrition due to unhealthy diets.
For this health-focused project, the company worked with food scientists to discover the best richly pigmented fruits to use in the colorful fruit waste ink posters.
The malnutrition facts fruit ink posters are also being supported by social and digital activations that drive home the Dole Sunshine Company belief that "Good nutrition should be more like sunshine – available for all."
Fruit Waste Ink Posters
Dole Sunshine Company Created ‘Malnutrition Labels’
Trend Themes
1. Fruit Waste Ink - The innovative use of fruit waste ink on posters and other materials could disrupt the printing industry by offering an eco-friendly and sustainable alternative.
2. Malnutrition Labels - The creation of 'malnutrition labels' using fruit waste ink highlights a potential trend towards increased awareness and transparency in food labeling.
3. Social and Digital Activations - The use of social and digital activations in campaigns like these could transform marketing by offering more interactive and engaging experiences for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry could benefit from the trend towards increased transparency and awareness around healthy eating options.
2. Printing - The printing industry could see disruption from eco-friendly alternatives like fruit waste ink, especially as sustainability becomes a key factor for consumers.
3. Marketing and Advertising - The use of social and digital activations in campaigns highlights the importance of technology and innovation in the marketing and advertising industry.