ESL Gaming has rebranded its national league and championship teams with a new uniform and logo. The rebrand brings a new selection of branding and visuals to the ten ESL National Championships and aims to better suit ESL’s global branding design. The organization is in charge of national leagues from Australia, Benelux, France, Italy, Poland, Spain, Switzerland, Turkey, and the US, and primarily focuses on the first-person shooter CS:GO.
The visual rebrand ties together ESL’s visuals, allowing the national championships to better represent the organization. Ulrich Schulze, SVP Product Management at ESL Gaming, stated: "With the new visual identity, we aim to strengthen the connection between the different levels of competition in our esports ecosystems, and we can’t wait for more amazing stories to unfold in the near future."
Esports-Based Visual Rebrands
ESL Gaming Rebrands Visual Assets for Its National Leagues
Trend Themes
1. Esports Visual Identity Rebrands - Opportunity for visual identity companies to create unique brand identities within the esports industry and help organizations craft a cohesive visual identity across different levels of competition.
2. National Leagues Rebranding - Potential to develop more comprehensive branding packages for National Leagues in esports and provide uniformed branding for big gaming events that can span multiple countries and cities.
3. Growing Importance of Branding in Esports - Opportunity for marketing and branding agencies to help esports organizations differentiate themselves through innovative branding strategies that can appeal to a wider audience.
Industry Implications
1. Graphic Design - Graphic design agencies can take a lead in the esports branding industry by offering tailored branding design services that cater to specific demographics and games.
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3. Esports - Esports organizations can invest more resources in developing their branding identities to create unique and professional identities that can attract a wider audience and build brand loyalty.