The brand by Iron Chef Ming Tsai is venturing into the breakfast category for the first time with the help of JUST Egg to introduce egg-free breakfast bites that are stuffed with other nourishing plant-based ingredients. The plant-based bites join Chef Tsai's frozen food line, MingsBings, to share morning meals that are vegan and free from gluten and nuts.
This take on modern Asian street food for breakfast introduces varieties like Plant-Based Egg & Cheese, which are more healthful too since this option boasts "half the fat and 40% less calories than the leading frozen breakfast sandwich." Plant-Based Sausage, Egg & Cheese; Plant-Based Chorizo, Egg & Cheese and Plant-Based Veggie, Egg & Cheese are also options in the line that show off plant-powered products from brands like Before the Butcher and Violife.
Egg-Free Breakfast Bites
Chef Ming Tsai & JUST Egg Created Plant-Based Breakfast Bings
Trend Themes
1. Plant-based Breakfast - The trend towards plant-based breakfast options offers opportunities for businesses to create new products and alternatives to traditional breakfast items.
2. Convenient Frozen Foods - With the growing demand for quick and easy meals, businesses can create more frozen food options that are healthy and cater to dietary restrictions.
3. Nourishing Plant-based Ingredients - Businesses can explore new plant-based ingredients and create products that are both nourishing and flavorful, providing alternatives to the standard American breakfast fare.
Industry Implications
1. Plant-based Food Industry - As consumers seek healthier and more sustainable food options, there is a great opportunity for businesses to innovate and expand in the plant-based food industry.
2. Frozen Food Industry - With consumers' busy lifestyles, the frozen food industry has room for growth by offering sustainable and nutritious options.
3. Food Service Industry - Food service companies can cater to an increased demand for plant-based breakfast items and create new menus that appeal to a wider range of dietary preferences.