Design studio Bell Phillips designs the Cosway Street Housing Block located in London's Marylebone area. The units are defined by the scalloped facade that is finished with a cream and red tonal palette with brick materials to form a U-shaped structure. The namesake references the road that the building is resting in to repair the fragmented streetscape.
The team wanted to form a modern and contextual addition to the architecture as a whole. Director of the design studio Hari Phillips explains the design concept to Dezeen, stating "We found inspiration in the particular way that the urban blocks in the area celebrate corners with curved or chamfered bays. We translated this into a concave inflection at the corners of our building, which we then extended into a motif that runs along the main facades."
Precast Brick Facade Housing
Bell Phillips Designs the Bell Phillips Housing Block in London
Trend Themes
1. Scalloped Facade Design - Incorporating a distinctive scalloped facade can create visually striking and unique architectural designs.
2. Cream and Red Tonal Palette - Exploring the use of a cream and red tonal palette can offer a fresh and modern approach to building exteriors.
3. Urban Blocks Inspiration - Drawing inspiration from urban blocks can lead to innovative architectural solutions that blend modernity with contextual relevance.
Industry Implications
1. Architecture - The architecture industry can benefit from experimenting with scalloped facade designs to push the boundaries of traditional building aesthetics.
2. Construction Materials - Exploring new cream and red tonal palettes in construction materials can open up opportunities for refreshing exterior finishes in the construction industry.
3. Urban Planning - Incorporating urban blocks inspiration into urban planning projects can enhance the integration of modern structures within existing cityscapes in urban planning.