Many consumers will be spending the summer catching up on missed social opportunities from previous years, so many brands are getting in on the action as seen with the new Co-op Summer Feastival range.
The lineup of food products from the UK-based brand target consumers planning to entertain friends and family from their home or even a local park. The collect includes a number of side salads, dips, barbecue foods, ice creams and even a number of new drinks.
Wholesale Category Lead Jonny Lambert spoke on the new Co-op Summer Feastival range saying, "With two-thirds of shoppers currently worried about rising costs, we are supporting Nisa partners to help shoppers be smarter with their spending with the Co-op own-brand range. Summer is always a good opportunity for convenience stores when good weather makes people more spontaneous, meaning they’re more likely to buy outside of weekly shops and while on the move."
Summer Socialization Food Products
The Co-op Summer Feastival Range is for Party-Planning Shoppers
Trend Themes
1. Home Entertaining Food Products - The trend of home entertaining food products is on the rise, providing an opportunity for brands to create innovative and convenient products for consumers hosting events at home.
2. Convenience Store Food Products - Convenience stores are capitalizing on the trend of spontaneity in summer shopping habits, providing an opportunity for brands to make innovative and easy-to-consume products.
3. Affordable Entertaining Solutions - With many consumers worried about rising costs and without the desire to break the bank, there is a growing need for affordable entertaining solutions that provide an opportunity for brands to create budget-friendly products for consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry needs to create innovative and convenient products for home entertaining and convenience stores in response to changing shopping habits.
2. Retail Industry - The retail industry needs to focus on creating affordable entertaining solutions that cater to consumers' desire to socialize without breaking the bank.
3. Packaging Industry - The packaging industry needs to offer more budget-friendly and eco-friendly packaging solutions for food and beverage products that cater to the needs of convenience stores and home entertaining.