Charitable Ukrainian Beer Initiatives

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Budweiser Has Continued Its Longtime Partnership with 02

Budweiser has recently continued its longtime partnership with 02 to help supply Ukrainian beer brand Chernigivske in London, England.

The beers will be sold at the company's London shops, and all profits will go towards supporting Ukrainian Relief. The brands also agreed to donate at least $5m to designated NGOs, including Caritas International, to support humanitarian efforts in Ukraine.

"We're delighted to be supporting such a worthy initiative alongside our long-term partner AB InBev, as well as Levy UK, and bringing Chernigivske to fans visiting the O2 arena," said Laura Palairet, senior director at 02.

The Chernigivske Ukrainian beverages are now available from 02 until September 2022. All cans feature the Ukrainian flag, further information about the initiative, and alternate ways to make contributions to the cause.
Trend Themes
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Industry Implications
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