This sustainable Budweiser can has been created by the Budweiser Brewing Group UK&I in partnership with Rusal to provide consumers with an eco-focused take on the brand's original packaging. The can will be produced by Canpack in Europe where it will be made using 100% renewable electricity along with aluminum coils that have been manufactured by Elval that will have primary aluminum produced by Rusal to replace the primary aluminum. The can is reported to be the can with the lowest carbon footprint ever from an AB InBev Europe brand.
Sustainability Director at Budweiser Brewing Group UK&I Mauricio Coindreau spoke on the new sustainable Budweiser can saying, "Like our consumers, we care about climate change, and want to make it as easy as possible for people to choose environmentally friendly options in their day-to-day lives, whether it’s enjoying a beer brewed with 100% renewable electricity and locally sourced ingredients, or now in a low-carbon can."
Eco-Friendly Beer Packaging
This Sustainable Budweiser Can will Be Piloted in the UK
Trend Themes
1. Sustainable Packaging - The rise of sustainable packaging aims to provide eco-friendly options that would help in reducing carbon footprint.
2. Renewable Energy - Shift to renewable energy for manufacturing, production and supply chains opportunities to reduce carbon footprints.
3. Green Consumerism - Green consumerism is a trend that seeks to influence consumer buying habits towards sustainable and eco-friendly products.
Industry Implications
1. Beverage Industry - Beverage industry can benefit from adopting sustainable packaging and renewable energy sources to attract eco-conscious consumers.
2. Manufacturing Industry - Manufacturing industry is embracing sustainable production techniques and renewable energy sources to meet customer demand and comply with regulations.
3. Energy Industry - Energy industry can benefit from providing renewable energy sources for manufacturing and production industries to shift towards sustainable practices.