Brothers Cider Wild Cloudy Apple is the brand's latest addition to its product portfolio that's formulated with artisanal attributes in mind to hep capture the attention of premium-focused shoppers.
The cider taps into consumer interest in libations that leverage distinctive apple varieties that move beyond what's currently available on the mainstream market. The cider thus features a naturally cloudy profile to further enhance its artisanal prowess and boasts a light effervescence for a more rustic nature. Featuring a 7% ABV, the product targets interest in craft-style libations with a premium twist amongst consumers aged 25 to 40 who are increasingly seeking out alternatives to mainstream strongholds.
Marketing Controller at Brothers Drinks Company Emma Vanderplank commented on the Brothers Cider Wild Cloudy Apple saying, "Wild Cloudy Apple lines up alongside our existing higher-ABV variant and its appearance and taste will offer real differentiation against a predominantly clear and standard carbonated competitive set. Consumers are increasingly exploring beyond core offerings, and the look and mouthfeel of Wild Cloudy Apple will appeal to those seeking new and higher quality products."
Cloudy Artisan-Style Ciders
Brothers Cider Wild Cloudy Apple Has a 7% ABV
Trend Themes
-
Cloudy Craft Ciders — Naturally hazy cider formats signal premium authenticity through unfiltered aesthetics, rustic mouthfeel, and visible differentiation from polished mainstream alternatives.
-
Higher-abv Refreshment — Elevated alcohol levels in familiar fruit-based beverages create room for products that balance sessionable refreshment cues with a stronger craft-style proposition.
-
Heritage Apple Flavoring — Distinctive apple varietals and orchard-inspired profiles are expanding flavor expectations among adults seeking more nuanced alternatives to standard cider offerings.
Industry Implications
-
Alcoholic Beverages — Premium cider innovations are reshaping competitive shelves by blending craft beer cues, wine-like quality signals, and approachable fruit-forward drinking occasions.
-
Food and Beverage Retail — Retailers gain differentiation from visually distinctive, higher-margin beverage formats that appeal to younger adult shoppers trading up from conventional options.
-
Hospitality — Bars, pubs, and casual dining venues benefit from craft-style cider selections that broaden premium drink menus beyond beer, cocktails, and standard bottled cider.