Black Southern Belle is a lifestyle brand focused on Black American women in and from the South. This fall, the brand released a three-part video series celebrating Historically Black Colleges and Universities (HIBCU) Tailgate Culture. The series is focused on at-home entertaining, cuisines, and decorations.
Michiel Perry guides the series as she takes viewers inside her Southern Carolina home to explore her entertaining tips and tricks during the tailgating season. The series invites guest chefs Rashaunda Grant of the Caroline Cooker and Gina Capers Willis from What's Gina Cooking to share dishes and ingredients inspired by their respective cultural roots.
Part one of the series outlines recipes for a Gullah and Cuban upscale tailgate cuisine. Part two focuses on bite-sized food preparations, and part three highlights essential items for celebrating at home.
Home Entertaining Video Series
Black Southern Belle Launched a Series of Entertaining Tips
Trend Themes
1. Tailgate Culture Celebrations - Businesses can create tailgate party products or experiences inspired by cultural roots.
2. At-home Entertaining - Businesses can develop home entertainment products or services that celebrate cultural diversity.
3. Celebrity Guest Collaborations - Businesses can collaborate with celebrity chefs or influencers to create unique and cultural-based entertaining experiences.
Industry Implications
1. Food & Beverage Industry - Opportunity to create culturally-based food and drink products or services for at-home entertaining.
2. Home Decor Industry - Opportunity to create culturally-inspired home decor products for at-home entertaining.
3. Media Industry - Opportunity to create diverse and cultural-based video series for at-home entertaining.