The Barratt Flumps Sugar Free marshmallow treats have been launched as a new HFSS-compliant product for consumers to enjoy as a lifestyle-conscious candy product.
The marshmallow treat is crafted with pink and yellow pieces, which are free from artificial flavors and colors to give them an edge with health-conscious consumers. The product comes in 70-gram packs and is well-positioned ahead of the HFSS legislation that's set to come into effect starting in October.
Marketing Director at Valet Snackfoods Russell Tanner spoke on the Barratt Flumps Sugar Free marshmallow treats saying, "We know that healthy eating has become a higher priority for consumers, with more and more people looking for sugar free and low sugar versions of their favourite confectionery. Coupled with the upcoming HFSS regulations is October, consumer and customer need for sugar free variants has never been higher."
Sugar-Free Marshmallow Treats
The Barratt Flumps Sugar Free Have No Artificial Colors or Flavors
Trend Themes
1. Sugar-free Confectionery - The trend of sugar-free sweets is on the rise, with consumers becoming more health-conscious and the upcoming HFSS regulations creating an opportunity for the development of products like Barratt Flumps Sugar Free marshmallow treats.
2. Natural Colors and Flavors - Consumers are choosing products with natural ingredients, and the use of pink and yellow pieces in Barratt Flumps Sugar Free marshmallow treats without artificial colors and flavors aligns with this trend.
3. Hfss-compliant Products - As the UK's HFSS regulations come into effect in October, businesses can innovate new products like Barratt Flumps Sugar Free marshmallow treats that meet the criteria in order to stay competitive in the market.
Industry Implications
1. Confectionery - The sugar-free trend presents an opportunity for the confectionery industry to develop new products like Barratt Flumps Sugar Free marshmallow treats that appeal to health-conscious consumers.
2. Food Retail - Food retailers can capitalize on the natural colors and flavors trend by offering products like Barratt Flumps Sugar Free marshmallow treats that align with the preferences of consumers who are seeking more natural ingredients.
3. Food Manufacturing - The HFSS regulations present a challenge for food manufacturers, but also an opportunity to innovate new products like Barratt Flumps Sugar Free marshmallow treats that meet the criteria and satisfy consumer demand.