The sex-positive condom company Durex has just teamed up with the U.K.'s leading LGBT+ charity, Stonewall, to launch a new educational campaign and All In guide.
Back in 2021, Durex conducted a study that found that thousands of respondents were looking for quality queer sex education. In an effort to fill this educational gap, Durex created the All In guide. This comprehensive guide aims to educate people on "sex beyond the heteronormative curriculum," by sharing information about exploring different gender and sexuality labels, different definitions of sex, and various types of relationship structures. As Durex says of the new resources, "We want people to feel good about whatever they’re into. We believe in recognizing the problems, and fighting to fix them."
Queer-Inclusive Educational Resources
Stonewall and Durex Just Launched the 'All In' Guide
Trend Themes
1. Queer-inclusive Education - Durex and Stonewall setting the tone for comprehensive and inclusive education beyond heteronormativity, creating opportunities for sexual education services and creating safe spaces for education for LGBTQ.
2. Sex-positive Education - Sex-positive education is gaining traction as a necessary and inclusive standard; curriculum development and sexual education services that prioritize sex-positivity and inclusivity open up opportunities for new and innovative research.
3. Comprehensive Sex Education - Comprehensive sexual education is becoming increasingly mainstream in educational institutions, creating opportunities for businesses to tailor their services towards education in sexuality and inclusivity.
Industry Implications
1. Education - Educational institutions can implement queer-inclusive curriculums and training programs to enhance diversity and inclusivity, creating lifelong learners.
2. Sexual Education Services - Sexual education service providers can diversify and tailor their traditional approaches to incorporate inclusive practices to better serve the needs of different identities.
3. Contraceptive and Sex Toy Companies - Condom and sex toy providers can create inclusive product lines and sexual health resources for people of diverse sexual orientations and identities.