These youth-focused loyalty innovations range from connected concert wearables to mobile fast food games that are designed to unlock meal promotions and exclusive coupons. While examples like Pouch event wristbands act as a digital wallet, and ticket hybrid, Chipotle's widely popular Cado Crusher mobile game helps users unlock free snack prizes like orders of chips and guacamole.
When it comes to youth-focused loyalty programs that are powered by social media, standouts include A&W's 'Burgers to Beat MS' digital campaign which featured branded Snapchat geofilters. The unique campaign was successfully used to promote the fast food chain's charitable initiative with the Multiple Sclerosis Society of Canada, which contributed a dollar of every Teen Burger sold to the cause.
VIP pizza boxes, and ad-watching coupon apps round off this list and illustrate younger consumers' appreciation for interactive and mobile-specific loyalty offerings.
27 Youth-Focused Loyalty Innovations
24
VIP Pizza Boxes
Domino's Loyalty Program for Customers Turns Them into Shareholders
23
Virtual Dinner Dates
Deilveroo's 'Milan on the Thames' Connects Diners in London and Italy
22
Connected Concert Wristbands
'Pouch' Event Wristbands Act as a Digital Ticket and a Wallet
21
Ad-Watching Coupon Apps
The MyAds App Allows Users to Receive Money When Watching Advertisements
20
User-Scoring Dating Apps
The 'EVE' Mobile Dating App Rewards Male Users for Being Genuine
19
Implanted Microchip Tickets
Transit Operator SJ is Testing Ticket Validation via NFC Microchips
18
Eyebrow Loyalty Apps
Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
17
Dessert Pretzel Promotions
Auntie Anne's is Offering a Buy One Get One Free Promotion
16
Water-Sampling Challenges
Nestle Encourages People to Try Sparkling Water for Seven Days
15
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
14
Localized Coupon Apps
The Cheddah App Lets You Save Money At Local Businesses
13
Social Screenshot Coupons
Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
12
Employee-Focused Travel Platforms
'GoBumpFree' Helps Airline Employees Evade Cancellation Fees
11
Rewarding Donut-Ordering Apps
The Dunkin' Donuts App Now Supports On-the-Go Ordering Nationwide
10
Loyalty Exchange Programs
Jumeirah Sirius is a Program That Trades Points for High-End Goods
9
Promotional QSR Guacamole Games
The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
8
Promotional Guacamole Games
Free Guacamole is a Prize for Chipotle's Spot-the-Difference Game
7
QR Code Payment Systems
Singapore's DBS Bank is Helping Shoppers Pay in Store by Scanning QR Codes
6
Multigenerational Hotel Perks
Marriott Rewards' MAX! Program Caters to Multigenerational Families
5
Musical Band Collectibles
Airspoken's Band Merchandise Helps Fans Instantly Access Digital Content
4
Celebratory Frozen Yogurt Promotions
This Chain is Celebrating National Frozen Yogurt Day in Style
3
Personalized Cruise Wearables
Carnival's Ocean Medallion Helps Guest Find the Best Experience
2
Weekly Mobile Perks
'T-Mobile Tuesdays' Gives Members Access to Savings and Freebies
1
Charitable Rewards Initiatives
Virgin Mobile's REGeneration Program Raises Funds for a Good Cause
Related Ideas
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Co-Branded Snacking Coveralls
The Taco Bell x WILDFANG Outfit Has Pockets for Specific Menu Items
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Fast Food-Inspired Premium Jewelry
A&W Creates O-Fish-ial Jewelry from Favorites on the Menu
Character-Themed QSR Apparel
McDonald's Collaborates with Loungefly on a New Vintage Collection
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Value-Focused Pizza Menus
The Pizza Hut $7 Deal Lover’s Menu Has a Total of 17 Options
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Fast-Casual Valentine's Deals
QDOBA's Valentine's Day Offering Rewards Members to a Free Entrée
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Seamless Concession Platforms
Zippin Walk-Up Transforms Traditional Concession Stand Experiences
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
Couple-Themed QSR Merchandise
The McDonald’s Cardi B & Offset Meal Merch Collection is Romantic
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Digital-Only Burger Promotions
Burger King Just Launched a Digital Exclusive Melt Meals Promotion
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Refreshed Sandwich Rewards Programs
Subway MVP Rewards is Coming to the US, Canada and Puerto Rico
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Elevated Health Rewards Apps
MassMutual Debuts a Rewards-Focused Wellness App Called LivingWell
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Rewarding Online Burrito Games
The Chipotle Burrito Vault Game Celebrates National Burrito Day
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Coffee Disloyalty Programs
Peet's Coffee Accepts Points from Rival Brands on National Coffee Day
Rewarding App-Based Games
Pick n Pay Introduces the New 'Smart Hopper' Game for Shoppers
Web3 Loyalty Programs
Wow Bao Created a Next-Gen Loyalty Program with Digital Collectibles
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
DIY Retailer Rewards Programs
Lowe’s Launches the MyLowe’s Rewards Loyalty Program
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Rejuvenated Fuel Loyalty Apps
The 'Gulf Pay' Program Offers Savings to New & Returning Customers
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Game Day QSR Deals
A&W in Canada Ramps Up the Excitement or the Toronto Maple Leafs' Playoff Run
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Food Delivery Loyalty Programs
Grubhub Has Reintroduced Its Loyalty Subscription Program Grubhub+
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Movie-Themed Meal Kit Sweepstakes
This Old El Paso Tortilla Pockets Kit Celebrates TMNT
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Restaurant Gift Bonus Promos
The BurgerFi Bonus Cards Promotion is Arriving for Celebration Season
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Asian QSR Rewards Programs
Panda Express Launches a New Rewards Program with a Points System
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Nostalgic QSR Coin Games
Taco Bell is Relaunching its 'Coin Drop' Game for Rewards Members to Play
Chicken Rewards Platforms
Wingstop is Enhancing its Customer Service with the MyWingstop Platform
Viral QSR Menu Additions
Chipotle's Viral Quesadilla Hack is Coming to the Brand's Menu
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
QSR-Backed Rewards Programs
Whataburger Launches New Points-Based Rewards Program at its Stores
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Tiered Restaurant Rewards
Chopt Enhances its Rewards Program and Secures an Influencer Partnership
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Consolidated Rewards Apps
This App Offers Benefits For Convenience Store & Coffee Purchases
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Summertime QSR Delivery Promotions
Wendy's and DashPass by DoorDash are Offering Two New Deals
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Loyalty Platform Partnerships
Team Liquid is Working with Mysten Labs on its New Loyalty Platform
Uplifting Restaurant Campaigns
Pepsi® Dig In and Keith Lee Support Black-Owned Restaurants
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Updated Restaurant App Rewards
California Pizza Kitchen Updated its Mobile App with Perks
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Video Game-Inspired QSR Promotions
Chipotle Customers Can Now Earn Tekken 8 Rewards with Purchase
Healthy Mexican QSR Bowls
Chipotle Debuts a Line of Lifestyle Bowls for Health-Conscious Consumers
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Mobile Convenience Apps
Kum & Go Unveils its New Mobile Shopping Platform and Rewards Program
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Livestream-Enabled Food Vouchers
Twitch Teams Up with Capcom for the Launch of Street Fighter 6
Mobile Exclusive Club Sandwiches
Potbelly Has Just Launched the Clubby Sandwich on Its Mobile App
QSR Rewards Interfaces
California Pizza Kitchen Launches an Updated Mobile App and Perks
Complimentary Restaurant Reward Perks
The Chipotle Rewards Freepotle Perk Offers Great Rewards
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Coffee-Focused Rewards Programs
The Human Bean Launches a New Rewards App and System
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now
Gas Retailer Rewards Programs
Gas N Wash Unveils its Updated Mobile App and Rewards Program