The cross-branding articles in the cluster below all highlight the ways in which supercar manufacturers have branched out into other industries to create luxury products that successfully reinforce their brand.
In a 2007 interview Jeremy conducted with Marco Morosini, the designer for Ferrari, Morosini stressed the importance of extending one's own design boundaries into multiple industries and categories to truly innovate.
The supercar cross-branding products you'll find below include designs from Ferrari, Porsche, Lamborghini, and Bentley--brands that have managed to stay afloat through times of economic boom and bust.
39 Examples of Supercar Cross-Branding
39
Footwear and Driving
Adidas & Porsche Design Footwear
38
Racing Shoes
Porsche 911 GT3 RS Nike Air Max Light
37
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump
36
Nokia Vertu Ferrari Phone
Ascent Ferrari 60
35
Porsche Design Mobile Phone P'9521
34
Full-Throttle Coffee Makers
Lamborghini Reinvigorates Good Java Creation
33
Couture Car Stores
'Italian Models' at Lamborghini's Las Vegas Boutique
32
Super Luxury Transport
Ferrari Segway PT i2
31
Pegasus Wheelchair
Segway-Like Upright Movements by Porsche Design
30
Fearless Yacht designed by Porsche
29
His & Hers Porsche Fashion
Cayenne Jackets, Scarf and Hat
28
Nokia Lamborghini Cell Phone
27
Porsche Kitchen (UPDATE)
P'7340 Design at imm Cologne 2008
26
Car-Inspired Accessories
Lamborghini Jewelry for Men
25
Luxury Home Gyms
The Ferrari Unica
24
Supercar Projector Clocks
The Ferrari Alarm Clock
23
Lamborghini Touch-Screen Phone
ZX1 Lamborghini PDA by Asus
22
Authentic Porsche Gaming
Steering Wheel & Gear Stick
21
Luxury Ollies
Ferrari Skateboard
20
Automakers Get Into Gaming
Ferrari to Launch Video Game
19
Luxury Cigar Storage
Porsche Travel System Humidor
18
Total Design White Out
Porsche Design Goes Bright White
17
Luxury Supercar Watches
Ferrari Chronograph Collection in Signature Red and Yellow
16
German Super Sled
Porsche Kinderbob
15
$70,000 Champagne Cellars
Porsche for Veuve Clicquot: Vertical Limit
14
Sports Car Cell Phones
The Elegant ‘Porsche Design P9522' Redefines Style
13
Branded Barf Bags
Lamborghini Motion Sickness Bags
12
Supercar Surfboards
Cool Ferrari Ride On The ‘Scuderia Spider 16' Surfboard
11
Supercar Branded Laptops
Bentley Gets Geeky With Ego
10
Supercar-Inspired Notebooks
Asus Collaborates with Lamborghini For a Super Sexy Computer
9
Co-Branded Mobile Phones
Ferrari Vertu Phone (£4000)
8
Bathroom Inspiration
The Domus Showerhead and Porsche Design Faucets
7
Supercar Skateboards
The Ferrari Skateboard
6
Luxuy Car Cologne
The Essence by Porsche Design
5
Supercar Furniture
Bentley Uses Surplus Wood for Furniture Line, Staves Off Job Cuts
4
Supercar Mobile Phones
The Ferrari Cell Phone
3
Ferrari 60th Anniversary Bike
Colnago 2007 Collection
2
Supercar Headsets
The Lamborghini Bello
1
Ferrari-Branded Traffic Assist Pro
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Futuristic Supercar Designs
These Bugatti Custom Vehicle Designs by FLYBYARTIST are Rugged
Plane-Inspired Vehicle Designs
This Mercedes-Benz Concept Vehicle by Al Yasid Balances Aesthetics
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Minimalist Aggressive Electric SUVs
This Polestar 8 Concept by Salvatore Ville is Curvaceous
Branded Automotive Gaming Controllers
The Ferrari Nintendo Steering Wheel is Highly Detailed
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
Luxe All-Electric Crossovers
The 2025 Porsche Macan EV Offers Around 310-Miles of Range
Automatic Electric Rebranding
Lancia is Rebranding Itself Entirely as an EV-Only Company
Semi-Transparent Concept Cars
This Renault Twingo Concept Features an Inside-Out Design
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
Elegant Futuristic E-Motorbikes
Jackson Zhang Proposes the Porsche 619 Electric Concept
Quad-Deck Vehicle Brand Yachts
The VNZ Lamborghini Mega Yacht 88M by Vuk Nemanja Zoraja is Sleek
Luxury Car-Inspired Headphones
Bugatti and Master & Dynamic Reveal Latest Headphones Collection
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Automobile-Inspired Electric Bikes
The Porsche eBike Cross Was Developed with Rotwild
Streamlined Split-Toe Luxe Sneakers
The Lamborghini Performance Sneaker Boasts a Sleek Look
Superhero-Inspired Automobiles
Midjourney Boasts a Slew of AI-Generated Car Designs
Collaboration Automotive Footwear
The Adidas X Crazyfast Bugatti is Speed and Precision-Focused
Italian Sports Car-Branded Chargers
This Conceptual Ferrari EV Charger Pays Tribute to the Brand
Sleek Electric Concept Vehicles
The Hyundai Concept Luxe Sedan Has Extra Seating in the Boot
Child-Centric Concept Cars
This Compact Luxury SUV Caters to the Needs Of Families With Kids
Lipstick Graphic Race Cars
Charlotte Tilbury Works with Formula 1 on the Hot Lips Car
Collaboration Fashion Designer Vehicles
The Toyota Aygo X UNDERCOVER is Limited to 5,000 Examples
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Sporty Luxurious Down Jackets
Inter Milan and Moncler Tap Daniel Arsham on a New Capsule
Reimagined Open-Top Supercars
Gordon Murray's Latest Supercar Features a Stylish Open Cockpit
Dragon-Honoring Luxurious Cars
Rolls-Royce Celebrates Lunar New Year with Phantom Extended Cars
Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
Zero-Emission Race Cars
Karfidov lab designs the Formula Polestar for the future
Retro-Style Electric Vans
The Porsche x VW Renndienst Id.Buzz Bus Revives a Classic Design
Monstrously Powerful Megacars
This Special-Edition Koenigsegg Car Produces 2,300 Horsepower
Car Brand Sky Scrappers
The Mercedes Benz Apartment Will Be Built in Dubai by 2026
Cyberpunk-Inspired Sports Cars
Lamborghini and Ikeuchi Hiroto Customized a Lamborghini Huracán STO
Upcycled Automotive Fashion
Nio's Blue Sky Lab Repurposes Materials from Car Manufacturing
Sculpted Electric Sports Cars
The Lexus Electrified Sport Concept Showcases Sweeping Lines
Exoskeleton-Free Hypercar Designs
The Bugatti Bolide Achieves Over 310mph on the Track
Family-Friendly Hypercar Concepts
The Porsche Mission S Concept by Zhe Huang is Spacious
Ultra-Futuristic Modern Cars
The Mercedes-Benz Vision One-Eleven EV is Visually Striking
Fashion-Forward Hybrid Sneakers
The COPERNI x Puma 90SQR Sneaker Capsule is Somewhat Futuristic
Collaboration Sports Car Laptops
The Razer Blade 16 x Automobili Lamborghini Edition is Speedy
Superhero-Themed Dynamic Vehicles
adidas and Lexus Join on the Wakanda Forever Car
Retro-Futuristic Sports Cars
Porsche and Daniel Arsham to Reveal The NEBULA 928 Model at SXSW
Celebratory Supercar Smartphone Cases
The Automobili Lamborghini x CASETiFY Collection is Sleek
3D-Printed Hypercar Components
Koenigsegg is Incorporating 3DPrinterOS Into its Production Flow
Futuristic Retro-Inspired Sedans
The Hyundai NINE Concept Harkens Back to 1980s Sports Cars
Luxe Car-Inspired Cases
Pininfarina Unveils a Series of Limited Edition iPhone Cases With INKAR
Premium Ergonomic Gaming Chairs
Porsche Design and Recaro Gaming Launch a New Chair
Audacious Electric Supercars
The 'Speirling Pure' Uses Sealed-Skirt Fan Tech to Zip Around Corners
Inaugural Fully Electric Cars
Maserati Debuted the Folgore Model During Milan Design Week
Panda-Inspired Retro Car Conepts
Fiat's New City Car Concept is Dubbed the Mega-Panda
Miniaturized Americana SUVs
The Conceptual Ford Mini Bronco by Naoto Kobayashi is Squarish
Limited Danish Supercars
Zenvo Showcased the 'TSR-GT' With Only Three Models Produced
Athlete-Customized Luxe Cars
David Beckham Customizes the New Fuoriserie Essentials Series
Sportscar-Inspired Basketball Shoes
PUMA and Porsche Join Forces on a Dynamic Collection
Lighting-Wrapped Concept Coupes
The 'Genesis GV80' Features An Unapologetically Sporty Aesthetic
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Reimagined Iconic SUVs
The 'Hofele G-Class' Features Optimized Exterior Styling Cues
Gen Z-Targeted Car Concepts
These Toyota bZ Concept Cars Were Debuted at Auto Shanghai
Car Brand Sneaker Collabs
Porsche Design and PUMA Unveils 3D Printed Sneakers
Sculpted Zero-Emissions Crossovers
The Toyota Sport Crossover Concept Will Arrive in 2025
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Collaborative Luxe Car-Inspired Bags
Aer and Porsche Present the Limited Rennsport Reunion 7
All-Electric Luxury Cars
Lamborghini Unveils the Lanzador Concept, Its Inaugural All-Electric Auto
Sportscar-Inspired Electric Boats
Porsche and Frauscher Shipyard Join to Design the Fantom Air
Sneaker-Resembling Electric SUVs
New Balance and Nissan Join Forces on the Special 327 Edition
Electric Luxe Concept Vehicles
Porsche Unveils a Look at the New Mission X Concept Hypercar
Game-Exclusive Concept Cars
Ferrari's Vision Hybrid Race Vehicle Drops of Gran Turismo 7
Plastic Waste-Fuelled Hypercars
Bertone's GB110 Supercar is Designed to Celebrate 110 Years
Collaboration Auto Timepieces
The TAG Heuer Carrera Chronograph x Porsche Orange Racing is Chic
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Luxe Car-Collaborative Gaming Chairs
Secretlab and Lamborghini Design the Pinnacle Chair
Virtual Metaverse Supercars
Cupra Unveils the DarkRebel All-Electric Virtual Vehicle
Car-Branded Fragrances
Bentley's Momentum Unbreakable Scent is Woodsy, Floral, and Spicy
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Ergonomic Luxe Comfortable Chairs
Porsche Design Unveils a New Reclining Lounge Chair
Motorsports-Inspired Footwear Collections
K-Swiss and McLaren Racing Launch Collaborative Footwear
Remastered Iconic Supercars
Alfa Romeo's Latest Car Pays Tribute to a Legendary Late-1960s Ride
Supercar-Inspired Luxurious Villas
Lamborghini Unveils Premium Residence Inspired by its Cars
Automaker-Branded Limited-Edition Collections
Mercedes-Benz and Superplastic Release a New Capsule
Sports Car Airline Transfers
The Delta Airlines Porsche Transfer Service is Being Offered at LEX
Distinguished Digitally-Focused EVs
The Mercedes-Maybach EQS SUV is the Brand's First EV Yet
Puffer Jacket-Inspired Cars
Mercedes-Benz and Moncler Unveil Puffer Jacket Version of the G-Class
Smartphone-Brand Electric Sedans
Xiaomi is Shaking Up the Electric Auto Industry With the 'SU7' EV
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
All-Metal Sports Cars
The Porsche 928 E Concept by Youngjai Jun Has a Retro-Future Design
Sleek Celebrity-Backed Eyeglasses
Porsche Design and Patrick Dempsey Unite for an Eyewear Capsule
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Powerful-Sounding EVs
Ferrari is Investing in Sound Generators for its Future EV Lineup
Retro-Futuristic Headlight Automobiles
BMW Vision's Neue Klasse Gears Towards an Electric Angle
Car Color-Changing Technology
BMW Conceptualizes Car Color-Changing Technology
Sleek Sustainable EV Concepts
The Opel Experimental EV Concept Has Augmented Projection Technology
Turtle-Inspired Sleek Automobiles
Mercedes Benz Presents a Look at the Vision iMobility
Riproaring Convertible Supercars
The 'DBS 770 Volante' Offers Stunning Speed and Torque Specs
Retro-Futuristic Electric SUVs
KIA Reveals Its Retro-Futuristic Designed All-Electric EV9 SUV
Zero-Compromise Hybrid SUVs
The Porsche Cayenne S E-Hybrid is Speedy Yet Efficient
Interdimensional-Inspired Sporty Projects
PUMA and P.A.M. Join Forces on PAM/PUMA BIO/VERSE
Retro Car Design Houses
Rezvani will Debut its Retro Brand with the 'RR1' Coupe
Lightweight High-Performance Supercars
The New McLaren 750S is McLaren’s Most Lightest Supercar
Revived Car Marques
A New Supercar was Teased with the Stile Bertone Marques Style
Weatherized Winter Concept Vehicles
Genesis Presents the Striking X Snow Speedium Concept
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Racecar Team Drink Sponsorships
Fitness Drink 'CELSIUS' is Partnering With the Ferrari F1 Team
Sporty All-Electric Concept Cars
The Volkswagen ID.X Performance Maximizes Electric Capabilities
Electrified Supercar Concepts
Nissan Showcased the Hyper Force Concept Car at Japan Mobility Show
Empowering Motorsport Panels
'Mavericks of Motorsport' Kicked Off Grand Prix Weekend in Montreal
Supercar Sports Racquets
The Lamborghini x Babolat BL001 Racquet is Limited-Edition
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
EV Market Expansions
XPeng is Expanding to Three New European Markets with a New EV
Dynamic Car-Themed Structures
Daniel Arsham Presents the New VEILED PORSCHE 930 Turbo
Sketched Luxurious Sportscars
Bugatti Presents the Golden Era Version of the Chiron Super Sport
Electrified Retro Sports Cars
The 'Caterham EV Seven' Will Feature An All-Electric Powertrain
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Race Track-Ready Collaborative Capsules
Palace and KAPPA Join on the Alpine F1 Collection
Masterfully Modified SUVs
The Latest 'Brabus' SUV Offers 900 Horsepower & Transmission Switching
Luxe Esports Merchandise Capsules
Mercedes-Benz Launches an Esports Collection with Saul Nash
Italian V12 Supercars
Lamborghini Announced the 'Revuelto' High-Performance Supercar
Vehicle-Connected Mobile Networks
Porsche and Vodafone Launched a 5G Hybrid Mobile Private Network
Customizable Premium Car Programs
Range Rover Introduces the SV Bespoke Commissioning Suite
Celebratory Automotive Gaming Consoles
The Porsche x Xbox Consoles Come in Six Styles
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Motorsports-Inspired Streetwear
Tommy Hilfiger and Mercedes-AMG Unveil Collaborative F1 Capsule
All-Electric Sports Cars
Porsche's Vision 357 Speedster is an Ultra-Luxurious Model
Premium Sporty Electric Vehicles
Porsche Announces the Updated 2025 Taycan Sports Sedan
Red-Hued Automotive Audio Solutions
The Bang & Olufsen x Ferrari Collection Has Four Models
Track-Centric Premium Race Cars
Aston Martin Racing Introduces the New Vantage GT3 Car
Motorsport Lifestyle Collections
Castore and Oracle Red Bull Racing Team Up for an Apparel Capsule
Historic Automotive Art Books
Porsche Presents the New Artifacts Art Book of its Archives
Supercar Engine Coffee Tables
The McLaren 600LT V8 Engine Block Coffee Table is Authentic
Luxury Utility Vehicle Concepts
The Pininfarina PURA Vision Concept Imagines the Future
Premium Adventurous Racecar Concepts
The Maserati MC20 Dakar Edition Prepares for Terrain
Stylish Concept Electric Cars
The Mercedes-Benz Concept CLA Class has a Sleek Visual
Luxury Car Brand Speakers
The Porsche Design 911 Speaker 2.0 is as Sleek as the Sports Car
Electric Super Sport Vehicles
Lamborghini's Upcoming 2024 Urus Features an Electric Drivetrain
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Reimagined Automotive Brands
The New 'Jaguar Land Rover' Logo Symbolizes Refinement & Elegance
Sleek Futuristic Electric Vehicles
Nissan Unveils a Look at the Max-Out EV Concept Converitible
Italian Lifestyle Sports Cars
The Ferrari Roma Spider Has a Retractable Roof and a Retro Design
Collaborative Racing-Themed Timepieces
TAG Heuer Excites Fans with a Formula 1 Kith Collection
Sneaker Designer-Collaborative Vehicles
The Shoe Surgeon Joins Bentley on the Flying Spur