You say you have champagne taste on beer money? Here is something that will fit your budget, a Lamborghini â€œBelloâ€ headset that weighs 9 grams, offers 6 hours of airtime, and bears the famous expensive bull logo - all for only $70.
Implications - Luxury brands have their high-end status based upon good quality and prices that average consumers can't afford. In order to reach a wider market, providing smaller, more affordable products will enable luxury brands to get their logos circulating around in markets outside of their regular circle. Doing so builds positive brand impact in markets that would have otherwise been left out.