These examples of niche sports programming range from sporty rapper talk shows to subway-based soccer broadcasts that commuters can experience on their way to work. In addition to immersive soccer games that are shot from a player's point of view, other standouts include digital sports subscriptions for lovers of Cricket.
Furthermore, these examples of niche sports programming include documentary-style athlete ads that commemorate milestones, tournaments and branded partnerships. Notable examples include football star Eli Manning's humorous commercial for DirecTV along with Adidas' candid series of 'I'm here to create' ads. The latter commercials capture a day in the life of athletes like the WNBA's Candace Parker and tennis player Caroline Wozniacki and capture an approachable and honest side of famed athletes.
3D soccer videos and VR-powered rugby championships round out this sports programming list and aim to appeal to connected Millennials who are drawn to interactive home entertainment experiences.
23 Examples of Niche Sports Programming
22
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
21
Live Update Tennis Billboards
This US Open Sports Marketing Campaign Relays Daily Match Highlights
20
Fantasy Soccer Films
Nike's 'Last Game' Animated Soccer Film Stars Cristiano Ronaldo and Neymar
19
Comedic Basketball Campaigns
Chris Paul & Blake Griffin Star In the Jordan Brand Comedy Sketches
18
Digital Sport Subscriptions
The ESPN Online Subscription Service Grants Live Web Access to Cricket
17
Sporty GIF Generators
Moments from Madden NFL Come to Life as Football GIFs with the Giferator
16
Rugby Championship VR Events
The 'School of Rugby' Experience by Samsung is Back for Six Nations
15
Football Ad-Previewing Channels
YouTube Ad Blitz Gives Super Bowl Ads Their Own Pre-Game Show
14
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
13
Robotic Soccer Tournaments
The World Cup for Robots Will Help Ease the Void for FIFA Fans
12
3D Soccer Videos
This 3D Soccer Footage Can Be Viewed On 3D TVs Or Virtual Reality Headsets
11
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
10
High-Intensity Training Commercials
The Under Armour #RuleYourself Ad Stars Steph Curry
9
Spine-Tingling Soccer Videos
This Video Follows Fan Reactions During the Champions League Final
8
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
7
Football Player Hairstyling Campaigns
The New Pantene Ad Features NFL Players and Their Daughters
6
Spoof Football Campaigns
This Ad Spoofs NFL Star Richard Sherman's Relationship With the Media
5
Lifelike Video Game Trailers
The New NBA 2K16 Trailer Gets Fans Pumped for the Upcoming Season
4
Underground Football News Signs
The London Underground and ESPN FC Are Showing World Cup Updates
3
Humorous Athlete Ads
Eli Manning Channels a Bad Comedian in DirecTV's Latest Commercial
2
Sporty Rapper Talk Shows
Adidas and Snoop Dogg Teamed Up to Create 'Coach Snoop's Turf'd Up'
1
Nostalgic Basketball Videos
This Basketball Team Video Relives the City's History
Related Ideas
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Social Podcast Exploration Platforms
'Podiscover' Helps Listeners Find Their Next Favorite Show
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
AI-Powered Video Highlights Services
Trace Elevates the Post-Gaming Viewing Experience
Athlete-Led Web3 Sports Platforms
LootMogul is a Sports Metaverse Powered by Virtual Assets
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Personalized Podcast Platforms
The 'iListen' Platform Turns Articles into Audio Content
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Space Exploration Streaming Services
The NASA+ Streaming Service Will Have Live Broadcasts
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Accessible Streamed Retro Animes
Viz Media Makes Some of the Most Iconic Animes Accessible
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Soccer-Inspired Lifestyle Sneakers
adidas Unveils its NMD S1 FS That Draw from its COPA Line
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
New Yorker-Inspired Fashion Capsules
Rhuigi and Puma Pay Homage to Real New Yorkers
Streaming Shows-Inspired Apparel Collections
Lacoste and Netflix Unveil New Apparel Collection
Esports Sandwich Sponsors
100 Thieves Introduces a Subway Partnership for the LCS Summer Split
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Social Podcast Video Apps
Algo for Podcasts Helps Podcasters Create Engaging Content
Personalized TV Recommendation Apps
Watchworthy Aims to Assist Audiences in Selecting TV Shows
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
One-on-One Coaching Marketplaces
Skillest Launches New Sports to Its Roster of Coaching Offerings
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Club-Backed Esports Partnerships
Sporting CP Teams Up with Esports Organisation DUX Gaming
Luxe Esports Merchandise Capsules
Mercedes-Benz Launches an Esports Collection with Saul Nash
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Active Entertainment Systems
Nex Playground Gets People Moving at Home
NFC-Enabled Sports Scarves
FC St. Gallen 1879's Digital Sports Scarf Permits Entry to the Stadium
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
TV Station-Inspired Footwear Capsules
PUMA Joins Nickelodeon on the New Slime Collection
AI-Powered Streaming Services
Sky México Debuts the Sky+ AI-Infused Streaming Service for Android
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Sports-centric In-Flight Entertainment Systems
Air Canada Introduces New Live TV Sports Channels
Soccer-Specific Online Retail Destinations
Men in Blazers Has Partnered with WorldSoccerSShop
Esports Management Programs
ITTI Sports Launches an Esports Course with Barça Innovation Hub
Sports Metaverse Communities
FIFA+ Collect Enables Fans to Compete with Licensed Digital NFTs
Climate-Neutral Soccer Matches
FC Dordrecht and TOP Oss Hosted the First Climate-Neutral Match
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Inclusive Gaming Initiatives
FIFAe Kicks Off New Female Esports Inclusivity Programme
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Diverse Streamer Programs
StreamElements Renewed its Creator Diversity Program for Another Year
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Stadium-Based Theatre Venues
HKS Designs a YouTube Theatre Venue inside the SoFi Stadium
Streamlined Swiss Sports Apps
Swiss TV Provider Sunrise Launches a New Sports App Called MySports
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Curated Music Discovery Playlists
Spotify Launches the 'Niche Mixes' Music Discovery Feature
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
Soccer-Centric Software Partnerships
This Partnership Boosts Soccer-Loving Female Digital Creators
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Esports Community Platforms
Sacramento Kings are Launching a New Platform with RIval
Football-Themed NFT Games
Crazy Crypto Football Combines Blockchain Technology and Sports Gaming
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Follow-Up Golf Game Launches
Sports Story Recently Launched on Nintendo Switch Platforms
FAST Basketball Streaming Channels
Tubi Launches the New Professional Basketball FAST Channels
Workout Guide Streaming Services
Nike Training Club Will Soon be Available on Netflix
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Science-Based Gaming Platforms
Skillprint Launched a New First-of-Its-Kind Gaming Pairing Platform
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Vietnamese Esports Media Deals
ESL FACEIT Group and VTVcab Sign a Multi-Year Media Rights Deal
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Enhanced 4K Sports Channels
Tata Play Launches a New 4K Resolution Option for its Cricket Channels
Scholastic Esports Partnerships
National Student Esports Partnered with Nintendo UK for Splatoon 3
Womens Football Game Expansions
12 NWSL Teams Will Be Joining the FIFA 23 Game by March 15th
Diverse Racing-Themed Podcasts
The Track Limits Podcast Shares an Insider Look into Motorsport
Irish Esports Circuits
Nativz Gaming and Rí-Rá Irish Lager Launch an Esports Collegiate Series
Streamlined Podcast Solutions
Podsqueeze can repurpose episodes into clips, blogs, and more
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
German Sports Channels
wedotv Debuts a FAST Sports Channel Covering Horse Racing and Sports Events
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Streaming Service Golf Tournaments
The Netflix Cup Teams Up Formula 1 Drivers & PGA Tour Golfers
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Newspaper Gaming Platforms
kr3m Crafts an Interactive, Reader-Centric Gaming Platform for Le Monde
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
European FAST Football Channels
Rakuten TV Launches a New Football FAST Channel Called FIFA+
Knitted New York Subways
The Straphangers Lounge Recreates the New York Subway with Crochet
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Gamified AI Quizzes
SnapQuiz Offers a Vast Library of Quizzes with Something for Everyone
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform