These socially conscious tech campaigns range from progressive telecom commercials to anti-bullying emojis that harness the power of mobile communication for a greater good. While major tech brands can often get a bad rep for being environmentally harmful or for contributing to social issues like cyber bullying, these examples of socially conscious tech campaigns aim to change this perception.
While Twitter has upgraded its social channel with a political donation feature that helps users support their favorite candidates, Claro -- one of Central America's largest telecommunications companies -- helped fund a low-income community with its latest commercial. The ad provided female community members with small business funding, changing a rural Central American community's means of earning an income.
Furthermore, companies like Facebook and Google hope to end cyber bullying by engaging in social initiatives that discourage inequality and mistreatment of those on the web, while brands like Apple are participating in environmental programs that hope to preserve the health of our planet.
18 Socially Conscious Tech Campaigns
18
Eco Branding Initiatives
Apple and The Conservation Fund Team Up to Encourage Sustainability
17
Tree-Planting Search Engines
Ecosia Donates Income Generated From Ads to a Brazilian Conservancy
16
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
15
Social Pothole Campaigns
The Tweeting Pothole Initiative Asks City Officials to Fix Potholes
14
Passive Research-Supporting Apps
The HTC Power to Give App Donates Processing Power to Research
13
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
12
Inspiring Female Tribute Videos
Microsoft Recaps Highly Searched and Heroic Women of 2013
11
Anti-Bullying Emojis
The iOS 9 Eye Emoji Uses Social Media to Stop Bullying
10
Twitter Political Donations
Twitter's New Feature Makes Supporting a Presidential Candidate Easy
9
Eco Awareness Games
Koda Quest's Eco Game Blends Real Challenges with Caring for a Virtual Pet
8
Social Media Donation Platforms
The #Donate Campaign by GoodWorld Sends Donations Via Social Media
7
Touching Family Surprise Stunts
These Family Members Were Tricked That They Were on a Video Call
6
Memory-Supplementing Apps
Samsung's Memory Recaller Helps Alzheimer Patients Cope with Memory Loss
5
Firefighter-Featuring Telecom Ads
This Vodafone U.K. Ad Shows Real Firefighters Battling Fires
4
Transgender-Supporting Gym Campaigns
The Latest Google My Business Ad Comes Just in Time for Pride
3
Citywide Signing Stunts
A Whole Town Helps Samsung Introduce Its Accessible Services
2
Progressive Telecom Marketing
Claro's Signs of Progress Ad Transforms a Small Community's Economy
1
Follower-Donating Campaigns
The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations
Related Ideas
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Workplace AI Use Frameworks
Deutsch Telekom's Nine Guidelines Ensure Safe and Fair AI Use
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Accountable Workplace AI Policies
Google's AI Principles Guide Ethical Use of AI Tools
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Engaging Political Update Apps
The 'GovSide' App Encourages Citizens to Get Involved
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Digital Customer-Oriented Platforms
Twilio Debuts the CustomerAI Engagement Platform for Business
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Autocorrect Sexual Health Campaigns
MRM NY Creates a New Playful Ad Campaign for Durex
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Social Media-Limiting Apps
Elqi Intervenes with Meditation to Limit Social Media Time
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Digital Nomad Apps
The 'Citizen Remote' App Supports Remote Workers and More
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Therapy Apps
Sonia Makes AI Therapy Accessible Anytime and Anywhere
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Teen Social Safety Features
Discord Launches the 'Teen Safety Assist' Feature for Youth
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical AI Commitments
Samsung's Ethical AI Aims to Pioneer a Positive Impact
Comprehensive Privacy Smartphones
The 'Cosmic Phone Lvl50' Quarantines Unsafe Apps
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Visually Inclusive Smartphone Features
Apple Adds the New Bold Assistive Access Feature
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Connective Altruistic Apps
Heart 2 Help Uses Tech Can to Foster Positive Relationships
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App