The further integration of consumers into the digital landscape continues, which is evident from this collection of September 2022 social media trends. Brands are continuing to permeate into social media in new, more personalized ways to help connect with consumers on a more personal basis. This is seen in a variety of examples like Bitmoji characters in Carhartt workwear, Nikeland on Roblox and much more.
We're also seeing a few pandemic-fueled trends being solidified as a tried-and-true way to continually connect with consumers from home. This includes virtual festivals and events centered on social media platforms with some of the latest examples being the SweeTARTS TikTok film festival, the Queens of the Metaverse drag show and more. This is likely to continue as a way to connect consumers together, and to brands, on an international level.
Top 55 Social Media Trends in September
From Metaverse Drag Shows to Virtual Workwear Outfits:
Michael Hemsworth — Sep 10, 2022 — Social Media
55
Metaverse Drag Shows
Queens of the Metaverse is a Mixed-Reality Drag Show
54
Semi-Digital Clothing Designs
The FFFACE x FINCH Limited Capsule Showcases Seven Artworks
53
Metaverse Fashion Creators
Genies Announced the 'Genies Studio' Fashion Creator for Users
52
$75K Dreaming-Pursing Contests
Unshackled Wines Debuts The Great Unshackling Project
51
All-in-One PC Devices
HP Launched the 2022 HP Envy 34 with Full Entertainment Capabilities
50
Authenticity-Focused Social Medias
Instagram is Testing 'IG Candid' Inspired by BeReal
49
Material-Specific Furniture Exhibitions
The Radford Gallery Debuts the Hard Knocks Exhibit
48
12-in-One Screwdrivers
Linus Media Group Launched its First-Party Screwdriver after Three Years
47
Virtual Influencer Metaverses
Miquela is Introducing Her Own Community-Building Metaverse, Villa M
46
Digital Fashion Competitions
ZERO10 is Hosting the 'Open Call' AR Fashion Design Contest
45
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
44
Authentic Beauty Activations
e.l.f. Cosmetics Authentically Connects with Gen Z on BeReal
43
AI-Driven Virtual Avatars
Sensorium Announced 'Sensorium Galaxy' with New AI Technology
42
Viral Pink Condiments
Chef Pii & Dave's Gourmet are Bringing The Pink Sauce to the Masses
41
Image-Generating AI Features
TikTok Launched the 'AI Greenscreen' Filter to Generate Images
40
Virtual Banking Environments
The Uni-Verse is a Banking Metaverse for Union Bank of India Clients
39
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
38
PC Building Giveaways
Overclockers UK is Giving Away 'PC Building Simulator 2' with a PC
37
Renowned Cosmetic Dentistry Clinics
Kings Dental Center is a Renowned Clinic in Dubai
36
Co-Branded Mullet Wigs
Planters and Oliver Tree Launch a Limited-Edition Mullet Wig
35
Smart TV Live-Streaming Apps
Google Released 'Mosaic Mode' for YouTube TV Viewers
34
TikTok Event Tickets Feature
Ticketmaster Partners with TikTok to Launch New Ticket-Buying Feature
33
Virtual Talent Agency Projects
Sony's 'PRISM Project' Encourages People of All Backgrounds
32
Co-Viewing Metaverse Events
Roblox Users Will Soon Be Able to Watch Bakugan Battle Planet In-Game
31
Musical Back-to-School Campaigns
AE is the First to Use TikTok SoundOn for a Campaign
30
Short-Form Film Festivals
SweeTARTS is Hosting a First-of-Its-Kind Film Festival on TikTok
29
Photographic Winery Experiences
This St. Francis Winery & Vineyards Group Experience Includes Glam
28
Song-Inspired Travel Guides
easyJet & Spotify Recommend Destinations Based on Listening Habits
27
Asymmetrical Multiplayer Games
2K Games Relaunched the Servers for its 'Evolve' Multiplayer Game
26
Instagram NFT Features
Meta Announces the Launch of 'Digital Collectibles' on Instagram
25
Oat-Powered Cleansers
Aveeno®'s Calm + Restore® Nourishing Oat Cleanser is Effective & Affordable
24
Social Messaging Money Transfers
Viber Enters the World of Fintech with 'Payments on Viber'
23
Intergalactic Bath Bombs
Lush's Intergalactic Bath Bomb is Designed to Nourish the Skin
22
Virtual Workwear Outfits
Bitmoji Avatars Can Now Be Outfitted with Carhartt Gear
21
AI Metaverse Development Projects
'MetaGen' Aims to Bring AI-Powered Services to the Metaverse
20
Remodeled Flagship Computer Mice
Logitech Announced the 'G502 X' to Innovate on its G502
19
Music-Driven Snack Campaigns
The Harvest Snaps 'Snap Sounds' TikTok Experience is Interactive
18
Trending Film Trackers
Variety's 'Film Chatter Chart' Let's You Track Movies' Twitter Engagement
17
Organic Flexible Displays
FlexEnable Launched the 'Flexible OLCD' Long-Life Displays
16
Cat-Themed Gaming NFTs
Planetarium Labs Announced the 'De:Centralized Cat' NFT Collection
15
High-End Web3 Mobile Games
Xterio Raised $40 Million USD to Develop AAA-Grade Mobile Games
14
Secure Email Services
DuckDuckGo Made its Secure Email Service Available to the Public
13
NFT-Based Fantasy Worlds
The 'Yumon World' is Created and Headed by its Userbase
12
Social Network Crypto Coins
A New Crypto Coin Called Persystic Token Kicks Off Its Presale Launch
11
Digital Card Game Tournaments
Mattel163 Announced the 'Wildcard Series: All Stars' for UNO! Mobile
10
Mobile Game Development Studios
Sony Launched the 'PlayStation Studios Mobile' Division
9
Private Social Media Features
Twitter Announced the 'Twitter Circle' Feature for Friendgroups
8
Linkedin Creator Features
Linkedin Adds New Tools to Help Creators Standout on the Site
7
Creator-First Social Media Platforms
BrandArmy Aims to Help Creators Monetize Their Work
6
NFT-Based Community Platforms
'Koop' Raised $5 Million USD to Scale its Application
5
Social Media Editing Features
Twitter is Releasing an Edit Button for Blue Suscribers
4
Crowdsourced Dog Treats
Beggin' and Walmart are Asking Fans to Choose the Next Flavor
3
Sci-Fi Survival Games
Funcom Announced the 'Dune: Awakening' MMORPG at Gamescom 2022
2
Digital Luxury Art Platforms
Particle is Creating a Blockchain Platform for Art Enthusiasts
1
Live-Service Sci-Fi Games
343 Industries Announced a Number of New Updates for Halo Infinite
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Youth-Focused Luxury Fashion Platforms
&Coach is a New Fashion Platform by Coach, Focused on Gen Z
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
Show-Inspired Marketplace Campaigns
Facebook Marketplace x Netflix Launch a Bridgerton Experience
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Campaign-Quality GenAI Models
Pixelz Digital Twins are Created with Real Models and Their Agency
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Ai-Powered Metaverse Collaborations
Futureverse Strengthens Its Reebok Impact Collaboration
AI-Generated Fashion Week Content
Miami Fashion Week Willl Make Use of AI-Generated Content
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Virtual Beauty School Experiences
NYX is Taking Over Roblox's Bayside High School
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
AI-Powered Digital Fashion Solutions
Pixelz x Le Troch Tap Real Models for 'Digital Twins'
College-Focused Social Platforms
TikTok's Campus Verification Feature Mirrors Early Facebook
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Culturally Inspired Fall-Ready Streetwear
BAPE Introduces its Connect with People Collection
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Black-Focused Social Hubs
Brand New: a Collective Debuts the Residency on Martha's Vineyard
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Local Social Media Feeds
TikTok’s Local Feed Uses Precise Location Opt-In, Excludes Minors
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Decentralized Fashion Exhibitions
Fashion Art Toronto Delivers a Modified Structure for Fall 2025
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Digital Fashion Design Competitions
CLO Virtual Fashion Launches CUT, SLASH & CORSET
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Physical AI Fashion Shows
Mach33 Spotlighted Outfits for Humanoids
Synthetic Consumer Personas
Leger Uses AI Personas to Simulate Consumer Reaction
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Automated Engagement Tools
AI Reply Generator: social24 Customizes Replies Across Social Platforms
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Circular Fashion Platforms
eBay Acquired Depop to Grow Its Fashion Resale Ecosystem
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Creator Monetization Integrations
TikTok Adds Cameo Video Requests In-App
Cross-Platform Search Analytics
Google Tracks Instagram and TikTok Search Performance
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Social Finance Ecosystems
Venmo blends payments, rewards, and social discovery features
Virtual Styling Tools
Alta Partners with Public School for Embedded Avatar Try-Ons
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Anti-Algorithm Back-to-School Campaigns
Journeys' Turn It Up Activates Self-Discovery in Gen Z
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Emotion-Based Social Networks
Oura Social Turns Personal Feelings into Shared, Visual Expression
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
AI Social Creators
Pic Post Transforms Photos And Videos Into Social Media-Ready Content
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms