The further integration of consumers into the digital landscape continues, which is evident from this collection of September 2022 social media trends. Brands are continuing to permeate into social media in new, more personalized ways to help connect with consumers on a more personal basis. This is seen in a variety of examples like Bitmoji characters in Carhartt workwear, Nikeland on Roblox and much more.
We're also seeing a few pandemic-fueled trends being solidified as a tried-and-true way to continually connect with consumers from home. This includes virtual festivals and events centered on social media platforms with some of the latest examples being the SweeTARTS TikTok film festival, the Queens of the Metaverse drag show and more. This is likely to continue as a way to connect consumers together, and to brands, on an international level.
Top 55 Social Media Trends in September
From Metaverse Drag Shows to Virtual Workwear Outfits:
Michael Hemsworth — Sep 10, 2022 — Social Media
55
Semi-Digital Clothing Designs
The FFFACE x FINCH Limited Capsule Showcases Seven Artworks
54
Metaverse Drag Shows
Queens of the Metaverse is a Mixed-Reality Drag Show
53
Metaverse Fashion Creators
Genies Announced the 'Genies Studio' Fashion Creator for Users
52
$75K Dreaming-Pursing Contests
Unshackled Wines Debuts The Great Unshackling Project
51
All-in-One PC Devices
HP Launched the 2022 HP Envy 34 with Full Entertainment Capabilities
50
Authenticity-Focused Social Medias
Instagram is Testing 'IG Candid' Inspired by BeReal
49
Material-Specific Furniture Exhibitions
The Radford Gallery Debuts the Hard Knocks Exhibit
48
12-in-One Screwdrivers
Linus Media Group Launched its First-Party Screwdriver after Three Years
47
Virtual Influencer Metaverses
Miquela is Introducing Her Own Community-Building Metaverse, Villa M
46
Digital Fashion Competitions
ZERO10 is Hosting the 'Open Call' AR Fashion Design Contest
45
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
44
Authentic Beauty Activations
e.l.f. Cosmetics Authentically Connects with Gen Z on BeReal
43
AI-Driven Virtual Avatars
Sensorium Announced 'Sensorium Galaxy' with New AI Technology
42
Viral Pink Condiments
Chef Pii & Dave's Gourmet are Bringing The Pink Sauce to the Masses
41
Virtual Banking Environments
The Uni-Verse is a Banking Metaverse for Union Bank of India Clients
40
Image-Generating AI Features
TikTok Launched the 'AI Greenscreen' Filter to Generate Images
39
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
38
PC Building Giveaways
Overclockers UK is Giving Away 'PC Building Simulator 2' with a PC
37
Renowned Cosmetic Dentistry Clinics
Kings Dental Center is a Renowned Clinic in Dubai
36
Co-Branded Mullet Wigs
Planters and Oliver Tree Launch a Limited-Edition Mullet Wig
35
Smart TV Live-Streaming Apps
Google Released 'Mosaic Mode' for YouTube TV Viewers
34
TikTok Event Tickets Feature
Ticketmaster Partners with TikTok to Launch New Ticket-Buying Feature
33
Virtual Talent Agency Projects
Sony's 'PRISM Project' Encourages People of All Backgrounds
32
Co-Viewing Metaverse Events
Roblox Users Will Soon Be Able to Watch Bakugan Battle Planet In-Game
31
Musical Back-to-School Campaigns
AE is the First to Use TikTok SoundOn for a Campaign
30
Short-Form Film Festivals
SweeTARTS is Hosting a First-of-Its-Kind Film Festival on TikTok
29
Photographic Winery Experiences
This St. Francis Winery & Vineyards Group Experience Includes Glam
28
Song-Inspired Travel Guides
easyJet & Spotify Recommend Destinations Based on Listening Habits
27
Asymmetrical Multiplayer Games
2K Games Relaunched the Servers for its 'Evolve' Multiplayer Game
26
Instagram NFT Features
Meta Announces the Launch of 'Digital Collectibles' on Instagram
25
Oat-Powered Cleansers
Aveeno®'s Calm + Restore® Nourishing Oat Cleanser is Effective & Affordable
24
Social Messaging Money Transfers
Viber Enters the World of Fintech with 'Payments on Viber'
23
Intergalactic Bath Bombs
Lush's Intergalactic Bath Bomb is Designed to Nourish the Skin
22
Virtual Workwear Outfits
Bitmoji Avatars Can Now Be Outfitted with Carhartt Gear
21
AI Metaverse Development Projects
'MetaGen' Aims to Bring AI-Powered Services to the Metaverse
20
Remodeled Flagship Computer Mice
Logitech Announced the 'G502 X' to Innovate on its G502
19
Music-Driven Snack Campaigns
The Harvest Snaps 'Snap Sounds' TikTok Experience is Interactive
18
Trending Film Trackers
Variety's 'Film Chatter Chart' Let's You Track Movies' Twitter Engagement
17
Organic Flexible Displays
FlexEnable Launched the 'Flexible OLCD' Long-Life Displays
16
Cat-Themed Gaming NFTs
Planetarium Labs Announced the 'De:Centralized Cat' NFT Collection
15
High-End Web3 Mobile Games
Xterio Raised $40 Million USD to Develop AAA-Grade Mobile Games
14
Secure Email Services
DuckDuckGo Made its Secure Email Service Available to the Public
13
NFT-Based Fantasy Worlds
The 'Yumon World' is Created and Headed by its Userbase
12
Social Network Crypto Coins
A New Crypto Coin Called Persystic Token Kicks Off Its Presale Launch
11
Digital Card Game Tournaments
Mattel163 Announced the 'Wildcard Series: All Stars' for UNO! Mobile
10
Mobile Game Development Studios
Sony Launched the 'PlayStation Studios Mobile' Division
9
Private Social Media Features
Twitter Announced the 'Twitter Circle' Feature for Friendgroups
8
Linkedin Creator Features
Linkedin Adds New Tools to Help Creators Standout on the Site
7
Creator-First Social Media Platforms
BrandArmy Aims to Help Creators Monetize Their Work
6
NFT-Based Community Platforms
'Koop' Raised $5 Million USD to Scale its Application
5
Social Media Editing Features
Twitter is Releasing an Edit Button for Blue Suscribers
4
Crowdsourced Dog Treats
Beggin' and Walmart are Asking Fans to Choose the Next Flavor
3
Sci-Fi Survival Games
Funcom Announced the 'Dune: Awakening' MMORPG at Gamescom 2022
2
Digital Luxury Art Platforms
Particle is Creating a Blockchain Platform for Art Enthusiasts
1
Live-Service Sci-Fi Games
343 Industries Announced a Number of New Updates for Halo Infinite
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Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Avatar-Based Social Apps
Metadream Launches Bondee, a Next-Generation Social Media App in Asia
Metaverse Modeling Avatars
Photogenics' Avatar Devision Helps Models Monetize in the Digital World
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Metaverse Fashion Creators
Genies Announced the 'Genies Studio' Fashion Creator for Users
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Wearable Twin NFTs
Luxlock Introduced Unlockable Phygital NFTs During Fashion Week
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Digital Fashion Labels
Digital Fashion by Printemps is a 40-Piece Virtual Collection
Digital Metaverse Sportswear
Adidas x Rush X on Roblox Shares Apparel & Accessories for Avatars
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Neo-Rave Fashion NFTs
Wholeland: Primal Rave by The Fabricant Fuses Styles Across Time
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Metaverse Social Spaces
Pax.world Partners with Design Studios to Create a Series of Social Spaces
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Futuristic Corporate Fashion Shows
Hugo Boss FW 23 Featured Sophia the Robot
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Phygital Y2K Collections
Zara's Y2K Creatures Collection Shares Digital & Physical Products
Gamified Virtual Beauty Houses
Sephoria: Virtual House of Beauty is a Place to Explore Brands
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Digital Growth Initiatives
KPMG Announced a Metaverse Program to Help Employees Grow
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AR Halloween Costume Try-Ons
Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Accessible Virtual Try-On Services
Perfect Corp. Launches 'Makeup Virtual Try-On Online Service'
Urban-Themed Fashion Campaigns
The COS Fall/Winter 2022 Season Celebrates City Living Themes
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Interactive Metaverse Pop Concerts
The Chainsmokers are Set to Host a Virtual Concert on Roblox
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Phygital Meta Streetwear
ChainGuardians Launches Phygital Meta Street Wear Collection During NYFW
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Virtual Bag Metaverses
Charles & Keith Taps Virtual K-pop Artist Apoki for its Virtual Campaign
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Tween-Approved Metaverse Worlds
Happy Nation Launches its Roblox Metaverse for Gen Alpha Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
Digital-Only Wearables
DressX & Zepeto Launched a Fashion Collection in the Metaverse
Metaverse Apparel Collections
Forever 21 Unveils a Metaverse-Based Fashion Collection on Roblox
Social Media Candy Campaigns
The Starburst 'Ask the Universe' Campaign Engages Gen Z on TikTok
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Metaverse Thanksgiving Parades
Macy’s is Holding a Virtual Thanksgiving Day Parade
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Metaverse Fashion Portals
PUMA Metaverse Space Connects Fans to FUTROGRADE at NYFW
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Web3 Start-Up Accelerators
L’Oréal and Meta are Set to Launch a Metaverse 'Startup Accelerator'
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Collaborative Global Fashion Capsules
Lee and The Brooklyn Circus Partner to Tell "A Fresh Tale"
Digital Activewear Apparel
Alo Yoga Unveils a Digital Collection for Multiple Metaverses
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Musical Back-to-School Campaigns
AE is the First to Use TikTok SoundOn for a Campaign
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Multifaceted Fashion Metaverses
AeroWorld is an Immersive Virtual World from Aéropostale
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Teen Positivity Apps
'Gas' is a Positivity-Focused Social Media Platform for Teens
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Virtual Workwear Outfits
Bitmoji Avatars Can Now Be Outfitted with Carhartt Gear
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Virtual AI Offices
MetaWork Lets Employees Collaborate Via Digital Avatars
AI Avatar Fashion Studios
Stage Made the First AI-Powered Fashion Designer in the Metaverse
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Innovation-Focused Digital Metaverses
Forbes Launches a Digital Presence In The Sandbox Metaverse
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Cartoon Avatar Digital Meetings
The New Zoom Avatars Add a Playful Personalization to Meetings
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Metaverse-Based Consultancy Events
Hytech Launches its First Metaverse Event in Decentraland
App-Based NFT Posts
Meta Announces That You Can Now Post NFTs on Instagram and Facebook
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More