The September 2020 sports trends explore many different ways that athletes, fans, and individuals are able to stay active and safely take care of their physical health. Companies and fitness centers are curating experiences for individuals to track their performance, maximize their capabilities, and more.
The new launch of the HomeCourt App is one example this month that leverages artificial intelligent technology to bring a fan's sports experience to the comfort of their own homes. With the pandemic, it brought the fan experience to a halt and as sports resume, fans are adopting new ways to support their favorite teams. Another great example this month by done by the Fitstrap back sensor, which optimized athletic training and performance when worn on the lower back.
Top 40 Sports Trends in September
40
Self-Sanitizing Workout Equipment
The Reaxing 'One-Infinity-One' Takes Up Just Four Square Feet
39
Three-in-One Workout Devices
The 'Whipr' Portable Rowing Machine Has an Ultra-Compact Design
38
Hybrid Indoor Bikes
The Bowflex VeloCore Has a Stationary Setting and Lean Mode
37
EMS-Powered Workout Devices
The 'REAL EMS' Portable Personal Trainer Maximizes Exercises and More
36
Revived Olympian Eyewear Styles
The Oakley OVERTHETOP Sunglasses Bring Back a Futuristic Design
35
Connected Resistance Band Trainers
The Hyfit Gear 1 Resistance Trainer System Tracks Stats
34
High-Performance Trail Running Series
Adidas TERREX is Debuting the PROTOHYPE Footwear Lineup
33
Form-Tracking Training Devices
The 'Fitstrap' Back Sensor Supports Optimized Athletic Training
32
Tension-Relieving Back Rollers
The Chirp Wheel+ Massages Tight Back and Neck Muscles
31
Cork-Based Yoga Practice Props
B Yoga Prioritizes Elevated and Minimalist Essentials
30
Designer Workout Equipment
The fonv Pilates Equipment Series Has No Bulky Mechanical Parts
29
Science-Backed Maternity Sportswear
The Nike M Line is the Brand's First Maternity Collection
28
Holographic Runner Headsets
The 'Ghost Pacer' Running Trainer Lets Users Race Virtual Runners
27
Posture-Optimizing Climbing Machines
The CLIMBR Connected Works with an App for Insights
26
Rod-Holding Fisher Accessories
The O’Pros 3rd Hand Rod Holder is Made with Recycled Nylon Plastic
25
Highly-Visible Workout Timers
The 'Timebirds' Portable Workout Timer Keeps Athletes on Track
24
Athletic Socialization Apps
The 'Fitsquad' App Lets Friends Challenge One Another
23
Intensive Fitness Training Benches
The Tunturi CT80 Core Trainer Supports Over 300 Pounds
22
Japan-Honoring Casual Sneakers
Nike's Latest Air Max Zoom 950 is Made in Conjunction with atmos
21
Fall-Ready Tonal Rustic Sneakers
Reebok Launches the Premier Road Modern Sneaker in Two Hues
20
Weatherproof Breathable Sneakers
ASICS' GEL Sonoma 5 Sneakers Arrive in a Stark Colorway Option
19
Sleek Long-Lasting Fitness Trackers
Samsung's Galaxy Fit 2 Can Last for 15 Days on a Single Charge
18
Vibrant Structural Modern Sneakers
Reebok Unveils Four Colorways of the New Premier Road Modern
17
Shoppable Video Platforms
Spin Live Created a Shoppable Video Service Through Shopify's App Store
16
Practice-Elevating Eye Pillows
B Yoga's Silk Eye Pillow is Intended to Complement One's Savasana
15
Athlete-Honoring Sleek Sneakers
Nike Mamba Fury Launches the Latest Team Pack
14
Technically Informed Fall Fashion
The F.C. Real Bristol FW20 Capsule Preps for the Colder Seasons
13
Durable Multi-Use Golf Tees
The 'SureShot Tee' Eliminates the Need for Disposable Tees
12
Technical Sleek Soccer Footwear
adidas Football's new X GHOSTED Boot Helps With Speed on the Field
11
Gamified Action Sports Apps
The HomeCourt App Brings Action Sports to Your Home with AI
10
Stark Lightning Printed Sneakers
Reebok's Iconic instapump Fury Arrives in Proud Pink
9
Luxe Golden Skateboard Decks
Versace's Logo Skateboard Deck is Detailed with Regal Accents
8
Derby-Inspired Beer Cocktails
Blue Moon is Helping Fans Celebrate the Kentucky Derby
7
Bright Pink Football Shoes
The Nike Mercurial Superfly Mbappé Arrives in a Rosa Hue
6
Athlete-Honoring Textured Shoes
Nike Launches a Pair of Mamba Fury Shoes Honoring Kobe Bryant
5
Hilarious Hockey Cereal Campaigns
Kellogg's Enlists Wendel Clark for New 'Cereal Celly' Campaign
4
Indigo Tonal Basketball Sneakers
The Air Jordan 12 Sneakers are Treated with an Indigo Hue
3
Affordable Feature-Rich Fitness Trackers
Xiaomi's 'Amazfit Band 5' Comes with Alexa Voice Control
2
Social Media Sports Deals
TikTok and the New York Yankees Entered into a 3-Year Sponsorship Deal
1
Sports Drink Sponsorship Deals
Bodyarmor Will Promote Bodyarmor Lyte Beverage Over The U.S. Open
Related Ideas
High-Fidelity Sensor Health Wearables
The Fitbit Air Wearable Works with the Google Health Coach
Fitness Motivation Technology Ecosystems
Myzone Brings Three New Features to Its Ecosystem
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Screen-Free Fitness Devices
Luna Band Provides Real-Time AI Health Guidance at CES 2026
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
AI-Driven Sports Training Systems
LUMISTAR Presented TERO for Tennis & CARRY for Basketball at CES
AI Multi-Sport Training Robots
Pongbot Launched Its AURA AI Training Robot
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Consistency-Focused Fitness Programs
The Refreshed Apple Fitness+ Programs are Arriving for 2026
Sport Performance Biometric Tools
KINEXON Sports Provides a Player Tracking Solution for the NBA
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Mental Health Therapy Apps
Brain-Body Therapy
Data-Driven Everyday Health Apps
The 'Bloom' Health App Offers Insights Based on Health Data
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
Biohacker Technologies
Samsung Introduced the Galaxy Watch8 Series for Health Enthusiasts
AI Injury Prevention Platforms
Smartan Has Introduced a Novel Software Platform at CES 2026
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Redesigned Healthcare Apps
Hinge Health Redesigns Its Mobile Application
In-Person Connection Apps
Court is an Empowering New Social App Without Messaging or Swiping
AI-Driven Golf Wearables
Arccos Air Tracks a Player's Golf Game to Deliver Personalized Insights
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Sports AI Technology Partnerships
Accenture and the WTA Partnered to Modernize Women's Tennis Tech
B2B-Focused Health Insight Platforms
Spike Technologies Debuts Spike Health Insights
Gamified Walking Experiences
Walkable Turns Everyday Walks Into Interactive Adventures
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Efficient Fitness Booking Platforms
SPORTL's Pay-as-You-Train Fitness Booking Platform Launches
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Stress Tracking App Features
Spike Technologies Has Debuted the Stress Score for Wellness Apps
Athlete Marketing Platforms
Faves Was Built by Pro Athletes and Fintech/Adtech Experts
AI Sports Coaching Platforms
DICK'S Launches Coach AI for Personalized Athlete Guidance
Health Data Dashboards
Apple Health Tracker Displays Key Health Metrics On Your Devices
Motherhood Movement Challenges
Strava and SIMPLi Launched Moved by Motherhood
Mental Health-Focused Athlete Services
The Professional Tennis Players Association Taps Psych Hub
Integrated Trail Navigation Apps
Trailforks Has Introduced a New Apple Watch Application
Personalized Workout Features
Strava Instant Workouts Recommends Based on Previous Activity
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Game-Based Fitness Experiences
Ergatta Has Significantly Broadened Its Collaboration with iFIT
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Science-Backed Youth Sports Programs
Sportball Systems Inc. is Expanding to India
AI Fitness Trackers
Push-Ups Uses AI to Track, Count, and Improve Push-Up Workouts
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Upgraded Streaming Platforms
NESN Unveiled a Significant Upgrade to NESN 360 Streaming Platform
Unified Fitness Trackers
Step Union Lets Users Track and Compare Steps Across Devices
AI Sports Platforms
Machina Sports Turns Real-Time Sports Data Into Engaging Fan Experiences
AI Fan Experience Apps
Ferrari Uses Generative AI for Race Insights and Fan Interaction
Consumer Feedback-Focused Apps
Clasy Allows Fitness Enthusiasts to Rate Their Workout Classes
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Gamified Habit Trackers
Cozy Habits Invites Users to Build And Track Daily Habits
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Habit Tracking Apps
LaHabit’s Science-Based Tools Builds And Tracks Lasting Habits Effectively
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Industry-First Personal Training Apps
VASA Fitness Focuses on the High-Value, Low-Price Category,
AI-Powered Life Coach Platforms
The 'Step' Life Coach Takes Real-Time Data into Account
Flexible Lifetime Workouts
FitFusion Lifetime Access Lets Users Stream Varied On-Demand Workouts
AI Goal Trackers
Goalmate24 Supports Goal Tracking, Motivation, and Accountability
Sports-Specific AI Coach Systems
Mibro Relies on Technology for Performance Advancement
Fitness Training Apps
QuickFit Delivers No-Equipment Home Workouts For All Fitness Levels
Hobby-Based Socialization Apps
The Hobbimate App Connects Users Based on Mutual Interests
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Immersive Fitness Competitions
Lucra and ASENSEI Partner to Produce Gamified Competitions
Gamified Habit Trackers
A Habit Tracker Helps Users Build Good Habits and Break Bad Ones
Performance Coaching Platforms
Output Sports Debuts the Output Program
Ai-Powered Fitness Marketplaces
SweatCircle Debuts an AI-Powered Fitness Marketplace
Integrated Wellness Apps
Dash Wellness Offers Fitness, Nutrition, and Mental Health in One App
Wellness Tracking Apps
Track Well Turns Personal Wellness Data Into Actionable Insights
Wellness Tracking Platforms
Evolve Health AI Combines Fitness, Nutrition, And Mindfulness Tracking
Personalized Health Podcasts
Eternal's Weekly Episodes Pull from Wearable Data, Scans and Labs
Interactive Fitness Competition Activations
HYROX Partners with the Legendz Social Sportsbook
Collaborative Fitness Challenges
75 Hard Together Brings Accountability & Community To Fitness
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
AI Sports Analytics
Balr AI Provides AI-Powered Sports Forecasting With Enhanced Accuracy
Strength Training Trackers
Liftalytics Tracks Workouts And Monitors Progress For Fitness Goals
Personal Energy Tracking
BodyState Helps Apple Watch Users Monitor Energy Levels Securely
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Sports AI Data Platforms
Genius Sports Deployed Its GeniusIQ AI Platform Across Liga MX
Step Tracking Apps
easy 10K Offers Minimalist, Privacy-Focused Daily Step Tracking On iOS
Performance Tracking Platforms
Umbrella Sports AI Consolidates Golf Performance Data Into 1 Place
Peer-Reviewed Health Publications
NASM Debuts Journal of Fitness, Wellness, and Human Performance
Conversational AI Coaches
The Fitbit Personal Health Coach Turns Data into Actionable Insights
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Peer-Reviewed Ai Health Platforms
InsideTracker Publishes a Peer-Reviewed Study
Fitness Wellness Apps
AirJump Turns Social Media Breaks Into Quick Workouts And Movement
Cycle Tracking Apps
Period Tracker Helps Users Monitor Menstrual Cycles And Health Insights
AI Fitness Trainers
Master Of Pushups Uses AI Vision To Track Form And Progress Accurately
AI-Powered Coaching Platforms
Vekta is Gaining Popularity in the Pro Cycling Environment
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Integrated Fitness Streaming
Spotify Integrates Workouts and Peloton Classes into Its Platform
Gamified Productivity Apps
Solo Quests Turns Goals Into XP-Based Challenges To Build Routines
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Gamified Walking Apps
Lawa Gets Players Moving by Turning Real-World Steps into In-Game Power
Motivation-Focused Fitness Technologies
Fitness Industry Technology Council Recognizes Myzone
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Mental Wellness Apps
Habitize Combines Mood Tracking, AI Journaling, And Habit Coaching
Fitness Storytelling Apps
Fitness Wrapped Transforms Apple Fitness Data Into a Shareable Story
Habit Formation Tools
HabitGo Helps Plan Daily Routines And Track Emotions To Build Habits
Habit Tracking Apps
Moti Helps Users Build Habits And Stay Motivated Effectively
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Bodyweight Training Apps
Superhuman Strength Tracks Bodyweight Workouts And Competitive Progress
Workout App Stat Enhancers
Activity Stat Automatically Updates Strava Profile With Fun Metrics
Outdoor Engagement Apps
Nature Unlock Encourages Breaks From Screens Through Outdoor Activity
Sports Video Tools
Highlight Factory Uses AI To Turn Games Into Shareable Highlights
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Multi-Site Sports Club Platforms
Baseline Launched an Agentic AI Operating System for Sports Clubs
Goal Momentum Trackers
Triple G Tribe helps users set goals, build habits, and maintain balance
Screen Time Management
DeepFocus Helps Users Control Screen Use and Build Healthier Habits
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Sports Tournament Managers
Tourny Streamlines Sports Tournament Management With Real-Time Updates
Mobile Revenue Management Apps
Ambition Launches a Mobile App For Real-Time Sales Coaching
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Custom Motivation Apps
Motus Delivers Personalized Daily Quotes To Support Mindset Growth
Fitness Icon-Led Wellness Platforms
Kendall Toole Debuts a New App Called the NKO Club™
Habit Tracking Tools
Habit Pulse Helps Track And Build Daily Habits Effectively
AI Musculoskeletal Coaches
Prehab Coach Offers Targeted Guidance for Exercise and Recovery
Weight Management App Integration
FuturHealth Incorporates Apple Fitness+ for Free on Its Platform
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Fitness Gamification Apps
Avatone Turns Real-World Workouts Into Character Progression
Walking Tracker Apps
Step Journey Rewards Daily Walking Goals With Cultural Discovery
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Health Fitness Apps
Bearly Fit Takes A More Supportive Approach To Personal Health Tracking
AI Habit Trackers
HabitSense Offers AI Insights And Analytics To Improve Daily Habits
Digital Scoreboard Solutions
ScoreboardTV Turns Apple Devices Into Affordable Sports Scoreboards
Immersive Fitness Apps
Gym Spatial Brings Immersive Environments To Apple Vision Pro Workouts
Fitness Tracking Apps
OverLoad Fitness Tracks Strength Training Like Strava For Lifting
Live Event Fan Platforms
SeatGeek Launched Its Game Day Your Way to Unify Stadium Fan Data
Racing Companion Apps
Pit Stop Helps Fans Track Formula 1 Races, Timings, And Standings
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Running Training Apps
Negative Split Provides Personalized Running Plans And Training Support
Life Tracking Tools
Unified Tracker Brings Habits, Tasks, And Mood Tracking Into One Clear System
Wellness Tracking Apps
Cold Shower Tracks Exposure Time, Temperature, And Progress Metrics
Running Performance Trackers
Pace Progress Tracks Pace Improvements Using Strava Training Data
Workout Tracking Apps
Lifts Helps Athletes Log Workouts, Track PRs, And Measure Progress
Personalized Training Apps
Run10K Trainer Creates Custom Training Plans For Every Runner’s Goals