Bodyarmor Sports Drink created a new beverage named Bodyarmor Lyte, which is now the official sports drink of the U.S. Open Tennis Championship. This was made possible through a partnership between Bodyarmor Sports drink and the United States Tennis Association, which will span multiple years. The tennis tournament will run from August 31st until September 3rd
With the new deal athletes at the U.S. Open will receive Bodyarmor products. Additionally, Bodyarmor will increase marketing efforts surrounding Bodyarmor Lytem including social integrations and PR events. The brand will also have Naomi Osaka to represent the company at an event to help younger athletes in Queens.
Bodyarmor has been recently placing more emphasis on marketing over live sports events.
Image Credit: Bodyarmor