The Oakley OVERTHETOP sunglasses have been brought back into the spotlight 20 years after they were first observed on the face of sprinter Ato Boldon of Trinidad and Tobago donned them at the 2000 Sydney Summer Olympics. The futuristic eyewear is characterized by its distinct, over-the-head frame design that keeps the accessory in place without coming into contact with the ears. The new version of the eyewear is named 'Precious Mettle' and features a gradient color that goes from aged gold to silver and bronze that calls to mind the Olympic awards.
The Oakley OVERTHETOP sunglasses are priced at $2,000 a pair and will be available exclusively at Oakley.com starting on Friday, August 7 at 9am PST.
What Makes This Trend Stand Out
- Revived Eyewear Styles
- Disruptive innovation opportunity: Reintroduce and modernize retro eyewear designs for a nostalgic and trendy appeal.
- Distinct Over-the-head Frames
- Disruptive innovation opportunity: Explore alternative frame designs that offer unique functionality and comfort without traditional ear contact.
- Gradient Colored Eyewear
- Disruptive innovation opportunity: Experiment with gradient color schemes to create visually appealing and attention-grabbing eyewear collections.
Sectors Adopting This
- Fashion and Accessories
- Disruptive innovation opportunity: Introduce revived eyewear styles and unique frame designs to cater to fashion-forward consumers.
- Luxury Goods
- Disruptive innovation opportunity: Create high-end eyewear collections with premium materials and limited availability at exclusive price points.
- Sports and Athletics
- Disruptive innovation opportunity: Develop specialized eyewear solutions that enhance performance and provide a standout look for athletes.
