Japanese retailer atmos works in collaboration with Nike on a new iteration of the Air Max Zoom 950 sneaker model. This latest version is designed to celebrate Japan and its rich history, showcased through small details throughout the footwear silhouette. The shoe takes the classic Air Max 95 and updates it with the original colorway to celebrate the country.
It also updates the traditional yellow detail underneath the monomesh material with bright tonal insoles and a patterning lacing system. The foundation of the shoe is informed with Zoom cushioning to provide comfort that are further enhanced with the added Air units. The leather heel area features a small Japanese flag accent to emphasize the overarching theme in celebrating the country.
Image Credit: atmos
Why This Trend Is Growing
- Japanese Heritage-inspired Sneakers
- Collaborative sneaker designs that are influenced by traditional Japanese art and imagery.
- Localized Sneaker Designs
- Footwear designs that pay homage to different countries and cultures, incorporating unique details and colorways.
- Customizable Shoe Components
- Innovations that allow consumers to personalize and update various components of their shoes, such as the insoles and laces.
Industries Being Reshaped
- Fashion and Apparel
- Brands can use cultural heritage as inspiration for new product designs and collaborate with local artists and retailers to widen their target audience.
- Sneaker Manufacturing
- Shoe companies can explore how to incorporate new materials which honor cultural elements in the manufacturing of their current styles or future collections.
- Athletic Training Equipment and Technology
- The usage of newer technology and materials in the production of sports shoes can improve their design features and endurance.
