As we illustrated in our recent 50 Naughty Ads That Cross the Line cluster, advertising relies heavily on using sex and skin to sell.
Naturally, using racy and provocative themes fits well with selling underwear. However, brands and ad agencies are not merely going for a "model in skimpy underwear" anymore. With new underwear brands constantly popping up, they are trying to get creative in their ad campaigns to capture the eyes (and money) of the consumer.
We have controversial ads by JBS Underwear that dressed hot women in men’s underwear and had them act as men (you have to see the video). Diesel recently had MySpace-inspired ads with an amateur vibe and just launched a new campaign that zooms in on the private areas of the models. Armani had a bulging David Beckham and a sexy Victoria Beckham join forces together for maximum effect in their recent ads.
See all of these and more in the cluster below.
15 Scandalous Underwear Advertisements
13
MySpace Inspired Fashion Ads
Diesel Intimates Campaign
12
Hot Girls Dress & Act Like Guys (UPDATE)
New JBS Mens Underwear Ads
11
Body Graffiti Underwear Editorials
‘CK Teen Screen Grabs' by Brett Lloyd
10
Scantily-Clad Celebrity Spouses
David & Victoria Beckham Emporio Armani Underwear Ad
9
‘300'-Inspired Underwear Calendars
Spartan Warriors Promote ‘Macho' Undies
8
Soccer Players as Strippers
David Beckham for Emporio Armani Underwear
7
Denim-Specific Skivvies
SS09 MovereJean Underwear Enhances Male Features
6
Zooming in on Privates
Diesel Intimate 2009 Campaign Is Fashionably Edgy
5
Breakable Packages
MoevereJean Underwear Encourage You to ‘Break The Rules'
4
Pool Party Underwear
2(x)ist 2009 Campaign Features Nighttime Pool Lounging
3
Hedonistic Underwear Ads
Agent Provocateur Models Engage in Dionysian Delights for New Campaign
2
Flashvertising
Risque Campaign for Eggo Men's Underwear
1
Match-Making Underwear Ads
Interactive Bjorn Borg Campaign
Related Ideas
36 Underwear Innovations & Gift Ideas For Guys
15 Scandalous Underwear Advertisements
Male Lingerie
Metrosexuality Underwear
MySpace Inspired Fashion Ads
Diesel Intimates Campaign
Real Intimacy in Urban Architecture
Beckham Signature for Him & Her
Hot Girls Dress & Act Like Guys (UPDATE)
New JBS Mens Underwear Ads
Fashion on The Run
Diesel 'Live Fast' SS08 Ad Campaign
Body Graffiti Underwear Editorials
‘CK Teen Screen Grabs' by Brett Lloyd
Scantily-Clad Celebrity Spouses
David & Victoria Beckham Emporio Armani Underwear Ad
Spartan Soccer Warriors
300 Dutch Football Team Ads by Erwin Olaf
‘300'-Inspired Underwear Calendars
Spartan Warriors Promote ‘Macho' Undies
30 Unique 2009 Calendars
Soccer Players as Strippers
David Beckham for Emporio Armani Underwear
Iconic Underwear Tribute
Calvin Klein's 25th Anniversary Ads
Zooming in on Privates
Diesel Intimate 2009 Campaign Is Fashionably Edgy
Breakable Packages
MoevereJean Underwear Encourage You to ‘Break The Rules'
Street Lingerie Models
Marks & Spencer Urban Underwear Campaign
Fashion ParAdies
James Corden As David Beckham For Armani
Online Peep Shows (For Branding)
Agent Provocateur's Peep in Paris
Spouse Underwear Campaigns
Victoria Beckham Follows David in Emporio Armani Underwear Ads
Black Magic Lingerie
‘The Season of the Witch' Campaign by Agent Provocateur
Male Slumber Parties
‘Josh & Ash' in Dazed & Confused
Pirate Queen Fashion
Helena Christensen For Agent Provocateur
Surprisingly Innocent Underwear Ads
Wonderbra
Dark Surrealistic Ads
Diesel Spring Summer 2009 Campaign
Flashvertising
Risque Campaign for Eggo Men's Underwear
Burlesque Fashion
Daisy Lowe for Agent Provocateur (UPDATE)
Poolside Fashion Campaigns
Christy Turlington Lounges in Luxury for Bally S/S '09
Match-Making Underwear Ads
Interactive Bjorn Borg Campaign
Packaged Brains
Poly-Wrapped Business Card
Glow In The Dark Underwear
Glo by AussieBum
Miss AP Campaign
Catherine Bailey For Agent Provocateur
Fun Underwear Commercials
Kmart "It's More Fun in Your Undies" Ad
Quick-Dry Underwear
Ex Officio for Adventurers
Lumberjack Underwear
Paul Frank's Logtastic Skivvies