Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enchance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Packaged Brains

Poly-Wrapped Business Card

— May 12, 2008 — Marketing
In today's competitive marketplace, you have to go out there and actively promote yourself if you want to advance in your career. And that is exactly what Mari Pettersson did.

As a fresh newcomer in freelancing, Pettersson wanted to approach some creative directors by delivering them a small poly-wrapped meat tray containing 'a fresh brain', which is her business card. The label on each package, which she delivered herself to the reception of each agency, was personalized for each creative director.

The label said: "Fresh Brain, For "name of person". Contains: Concepts, brainwaves, 360 thinking, experience, ambition", his phone number under the barcode, the date of packing and the "best before" date.

I think out of all the creative self promotion stories I have seen in Trend Hunter, this is certainly my favorite. Not only did it showcase her originality, aggressiveness, and cleverness, it also spoke to these creative directors in their own language. The language of ideas and out of the box thinking.

Not satisfied with his local effort in Auckland, New Zealand, Pettersson designed this sample package with a fake director name (but his real phone number), and sent it along with a short description to advertising blogs and sites. That led to publishing his creative effort in these sites, which led to me writing this trend about it. Oh the power of innovative thinking...

Check out 19 innovative and unique business card designs:

3.3
Score
Popularity
Activity
Freshness