According to Kmart, "It's More Fun in Your Undies," and I totally agree.
The Australian commercial promotes Kmart underwear by showing people having fun and living it up in their funky undies, while other "boring" people are dressed in formal black clothes.
The commercial, which was created by CumminsNitro, Melbourne, starts with a girl sitting in a cafe reading a newspaper while someone cleans the dirty glass. When she stands up to leave, we see that she is only wearing underwear.
As the glass is cleaned up by a guy in red boxer-briefs, we see more people going about their fun activities in their underwear. By the time the commercial comes to an end, a scooter parks across from the cafe with a big poster that says, "It's More Fun in Your Undies."
Fun Underwear Commercials
More Stats +/-
Artist-Created Unconventional Furnishings
Mindful Skincare Collections
Top 95 Auto Trends in April
Rustic Pink Baby Sneakers
4/20-Friendly Graphic T-Shirts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.