Creating a theme around a product is an inventive way to stand out amongst competitors, and these romantic branding techniques are seeking to attract any consumer who can relate to these lovey-dovey sentiments.
While simply branding a product with a clear logo and name is one way to make an impression, opting to create a design that can emotionally connect with buyers is a much more in-depth technique that people appreciate. Perfect for Valentine's Day or simply any romantic occasion, these sentimental branding examples will definitely have lovestruck consumers clamoring to buy each and every single one. From chocolate bars that feature love letter packaging designs to heart-covered soda cans and seductive wine bottles, these romantic branding examples will definitely connect with consumers who can relate to these loving sentimental themes.
23 Romantic Branding Techniques
From Affectionate Infusion Branding to Romantic Water Bottles:
Tana Makmanee — Nov 19, 2013 — Marketing
23
Graffitied Shoe Designs
The NIKE DXTR Spring/Summer 2012 Look Emulates Street Style
22
Heart-Covered Cans
Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
21
Hand-Drawn Wine Branding
Promenade Wine Packaging Illustrates the Parisian Experience
20
Romantic Celebratory Bottles
The 'Moet and Chandon' Valentine Edition is Tickled Pink
19
Affectionate Infusion Branding
Love in a Cup Tea Packaging Embodies an Adorable Warmhearted Design
18
Sensual Bubbly Bottles
Zarb Champagne Seduces Drinkers with Its Packaging
17
Anatomically Illustrated Scents
Van Der Lichaam Aromatherapy Packaging is Biologically Branded
16
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
15
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
14
Embraced Beverage Branding
Blue Hugs Wine Packaging Clearly Communicates a Comforting Drink
13
Love Letter Chocolate Branding
The Alois Dallmayr Packaging is Sealed Like a Sweet Note
12
Fashion Designer USBs
Bags and Heart-Shaped Flashdrives to Launch YSL Manifesto SS09
11
Romantic Water Bottles
The Bottlegreen Limited Edition Sparkling Presse Range
10
Heart-Fluttering Confection Branding
Carli Choklad Packaging Makes Your Ticker Skip a Beat
9
Sensual Sake Branding
Designer Kerissa Voldeck Weaves a Love Story Between Two Beverages
8
Sweetly Seductive Packaging
Glint is Swathed in Delicious Sensuality
7
Sweet Medication Packaging
Antidote Chocolate Doles Out Tasty Relief One Pill at a Time
6
Unelaborate Heart Branding
H & M Packaging Plainly Expresses Care for its Customers
5
Romanticized Beverage Branding
Vie70 Absinthe Packaging Touches the Heart and Liver
4
Lace Perfume Cases
The Romantic Packaging for La Seduction by La Senza Fine Fragrance
3
Pink Princess Packaging
Crabtree and Evelyn Rose Essence is the Perfect Valentine's Day Gift
2
Drink-Based Dating
The Blenz Red Campaign Links Love and Coffee
1
Floral Fantasy Packaging
The Bath and Body Works Signature Line is Flowertastic & Tropical
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Bean-Shaped Coffee Makers
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Valentines-Thmes Game Sets
LEGO Singapore Celebrates Valentine's Day with Date Night in a Box
Romantic Branded Cafe Products
Starbucks Japan Valentine’s Day Collection Has Over 12 New Items
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Romantic Jewelry Brands
Stonehart Boast Stunning and Enchanting Jewelry Pieces
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Captivating Cherry Fragrances
Juliette Has a Gun's Juliette Fragrance Channels a Powerful Muse
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Customized Valentine's Cards
Angel's Envy is Sharing Personalized Cards for Valentine's Day
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Valentine's-Themed Marshmallow Bags
JET-PUFFED Releases the Seasonal Strawberry Marshmallow Hearts
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Locking Lotion Bottles
Eos' Lotion Lock is a Humorous Response to Its Viral Product
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Emotive Alchemy Fragrances
The Collection of Emotions by Charlotte Tilbury is Neuroscience-Backed
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Romantic Perfumery Candle Collections
This Diptyque Valentine's Day Set is Limited-Edition
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Aromatic Automotive Brand Fragrances
These Mercedes-Benz Fragrances Come in Three Options
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Romantic Sneaker Releases
The Aldo Heartstep Low-top Sneaker is Valentine's Day-Themed
Wedding Fragrance Duos
Kayali Created Complementary Scents to Wear on a Special Day
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Realistic Messy Romantic Gifts
The Messy Paper Anniversary Gift Boxes Embraces Imperfections
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Hyper-Feminine Fragrances
The First LoveShackFancy Fragrances are Whimsical and Romantic
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Paint Brand Marker Shades
PANTONE Joins Royal Talens on a New Capsule of Colorful Markers
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Flower-Filled Humidifiers
The 'Potpourri' Aromatherapy Humidifier by Yong Zhang is Eye-Catching
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Romance-Inspired Candle Designs
Candier's You're My Favorite Candle Makes for the Perfect Gift
Women-Celebrating Cannabis Brands
Gotham Welcomes Angel Therapy Cannabis to Its Roaster
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
White Rose-Infused Skincare Collections
Sabon Introduces the White Rose: La Vie En Roses Capsule
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Deep Affinity Fragrances
The SOULMATE Collection Features Layerable Scents That Also Stand Alone
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Whimsically Branded Cannabis Products
Angel Therapy Announces Its Expansion in the NYC Market
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Stunning One-of-a-Kind Candles
Western Disco and Angel Therapy Introduces a Unique Collection
Romantic Scotch Whisky Cocktails
Glenfiddich Celebrated Valentine's Day with Special Cocktails
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Couple-Friendly Journaling Exercises
Venice Offers Psychology-Backed Journaling for Couples
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
AI Love Letters
LoveLeetr Uses AI to Produce Sentimental Messages
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic