Zarb is a champagne company well-known for its eccentric artsy bottles.
The company has released three new bottles entitled the 'Skin' series. Each bottle features different body parts: lips, belly button and a foot. Zarb takes seduction to another level with smooth sensual anecdotes that guarantee romantic night.
Champagne bottles have never looked more sexy.
Implications - Certain alcoholic beverages speak to a specific lifestyle, which determines who the companies are selling to. This has resulted in such common perceptions as Patron for parties and wine for dinner parties. The industry can expand by introducing new products that cater to a completely different demographic who may see the brands in a whole new light.