Cue the catfight: From Beyonce and Etta James to Apple and Microsoft, there’s clearly nothing like a good viral rivalry.
These rivalries often start out innocently enough. Beyonce, for example, sang Etta James’ "At Last" at the Inaugural Ball. James struck back in a firestorm of words, saying that Beyonce had "no business" singing her song onstage and that she deserved to receive a beating for her audacity.
Not all rivalries end in physical threats, however. The CEO of Domino’s took the passive-aggressive route to answer Subway’s cease-and-desist letter by tossing it in the pizza oven and creating a viral campaign around that action. It’s far less divalicious, but equally effective. Are you listening, Etta James?
24 Viral Rivalries
23
Olympic Covers
Michael Phelps & Ryan Lochte in Men's Journal
22
Blackberry iPhone Killers
BlackBerry Thunder (9500)
21
Cuil Fever
Google Execs Launch Rival Search Engine
20
True iPhone & iTunes Killers
Nokia 5800 XpressMusic at Half The Price
19
Sleek iPhone Killers
Ultra Fashionable 'Black Tab'
18
Media Device Rivals
Microsoft, Apple and Sony Go Head to Head Over Handheld Devices
17
Branding Rivalry
Underwear Campaign Wars
16
Sibling Rivalry Photography
Matthew Lyn Captures Brawling Brothers in Fantasticsmag Editorial
15
Rival Magazine Covers
Angelina Jolie and Jennifer Aniston Comparison Shots
14
LEGO Killers
10 Reasons Playmobil Toys are Tops
13
Microsoft's Zune to rival Apple's iPod
12
BlackBerry Rival?
Palm Treo 800w Smart Phone
11
Craigslist Killers?
Walmart Classifieds
10
Viral CEO Warfare
Domino's CEO Burns Subway Letter During 'American Idol' Commercial Break
9
New Mac Ads Poke Fun at Vista
8
Professional Sibling Rivalry
Venus & Serena Face Off at Wimbledon
7
Competition Crushing
"Get a Mac" Attacks Vista Ad Budget
6
Rivals as Teammates
Obama Eyes Hillary Clinton as Secretary of State?
5
EEE & MacBook Air Killers
$299 Dell E + Dell E Slim Notebooks Revealed
4
Group Therapy Parodies
Apple Ad: PCs Living with Vista
3
Gifting Extravagance
Brothers Compete on Luxury Gifts for their Wives
2
Competition Bashing
Mac Yoga Ad Defames Vista
1
Corporate Trash Talk
Acer President Caught Dissing Microsoft and Vista
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Eton Releases a Limited-Edition The Beatles Collection
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Dramatic Textural Joint Sneakers
FENTY and PUMA Collaborate on the Avanti Pony Hair Shoe
Hater-Created Music Videos
Liquid Death's Greatest Hates Volume III Features Social Media Comments
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Jewel-Toned Singer-Collaborative Sneakers
Fenty Joins PUMA On Creating Her Own Avanti Sneaker
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Spicy-Sweet Breakup Pizzas
Pizza Hut's Goodbye Pies Help to Take the Sting Out of Splitting Up
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Salad Dressing Lip Balms
Hidden Valley Ranch and Burt's Bees Unveil Flavorful Collab
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Chip-Created Mashed Potatoes
The Lay's Potato Chip to Potato Dish Kit Shares a Viral Recipe Hack
Food-Focused Betting Games
Tums and DraftKings Teamed Up to Create the Tums Prop Bites Platform
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Salad-Dressing-Inspired Band Tees
Kraft Launches the Well Dressed Collection of Band Tees
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Co-Branded Cat Podcasts
TEMPTATIONS & 'Crime Junkie' Co-Host for Unique Podcast Series
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Album-Inspired Collaborative Football Kits
FC Barcelona and Spotify Join Forces on a New Kit
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Fancy Food Contests
Popeyes is Enticing Gen Z Aboard Its "Yachtsteraunt"
Savory Vegetal Martinis
When Doves Cry is a Savory Take on the Classic Vesper Martini
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Whisky-Inspired Lipstick Shades
Fireball Debuts the Cinnamon Delight Lipstick for the Super Bowl
Rapper-Endorsed Footwear Designs
Little Simz Collaborates with Vans on a Unique Slip-On Design
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Breakfast-Themed Breakup Campaigns
This Krusteaz Campaign Has Pancakes Breaking Up with Syrup
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Friendship-Focused Party Games
Catch the Vibe is a Battle to Prove Who Knows Their Friends Best
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
Country Album-Celebrating Combos
Popeyes Celebrates Beyoncé’s New Album with Cowboy Combo Meals
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Viral Croissant Cubes
Kozak Ukrainian Eatery Serves Shapely Pastries
Cheeky Metallic Bucket Hats
Belliwelli Released a Chic Hat, in Collaboration with Willow Pill
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Couple-Themed QSR Merchandise
The McDonald’s Cardi B & Offset Meal Merch Collection is Romantic
Feline Boy Band Ads
Meow Mix Created Its Own Musical Group Called Tabby 5
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Musical Afrofuturism Metaverses
The Verse by Jack Daniels is an Immersive Virtual Experience
Neutral-Toned Patterned Sneakers
Nike's Air Rift Silhouette Joins the 'United in Victory' Lineup
Toaster Pastry Prediction Platforms
Prop-Tarts Challenges Pop-Tarts Fans' Intuition
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Pizza-Themed Arcade Games
Mike’s Hot Honey Launched an 80s-Inspired Game Called Slice Hunter
Cereal Bar Game Sets
Treat. Eat. Compete. Turns a Family-Favorite Snack into a Game
Rising Rockstar Workwear Collaborations
Dickies Teams Up with With Rising Rockstar 'Blondshell'
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Hip-Hop Group-Approved Cookies
Grandma's Cookies Partnered with Salt-N-Pepa to Unveil its Rebrand
Auto-Branded Band Battles
Honda Battle of the Bands Will Debut on the West Coast
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Artist-Approved Tech Accessories
Velvet Caviar Partners with Artist Keith Haring on a New Capsule
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
90s Musician Cracker Campaigns
This OLD BAY Goldfish Campaign Stars Lisa Loeb
One-Ounce Snack Packs
Rivalz Created Single-Serving Packs for the Back-to-School Season
Series-Inspired Chess Games
The Queen’s Gambit Chess Puts Fans in the Action
Football Singer Collections
Mitchell & Ness Unveils Exclusive Apparel Collaboration with USHER
Singer-Collaborative Retro Sneakers
Nike and Billie Eilish Create a New Air Alpha Force 88
Small Side Meals
Popeyes Created Its Own Version of the Viral "Girl Dinner"
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Festive Raisin Recipes
Sun-Maid Shared Four Recipes to Announce Its Breakup with Fruitcake
Competitive Monetary Game Platforms
'VersusNow' Allows Players to Compete for Real World Prizes
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Limited Edition Yeast Spreads
Marmite Presents the Limited Goodbye Yellow Brick Road Jar
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Creator-Backed K-Beauty Brands
Influencer Risabae Launches Her Own Makeup Brand, TWO SLASH FOUR
Spicy Eating Contests
The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
Viral Mashup Condiments
A Viral Social Post Inspired Heinz's "Ketchup and Seemingly Ranch"
Pet Brand Playlists
Nineteen85 Produced Fancy Feast's Savoury Cravings™ Power of the Purr Playlist
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Tile-Based Word Games
Apple Recently Rolls Out its New Quartiles Game Discreetly
Nostalgic Hidden App Games
Spotify Presents the Hidden Eat this Playlist Game Inspired by Snake
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Parisian Eatery-Inspired Streetwear
L'As du Fallafel Gets its Own Collection of Merchandise
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Iconic Game Thriller Films
The Tale of the Tetris Game is Being Transformed into a Movie
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Pop Culture Airline Costumes
easyJet's Crew Traded easyJet Uniforms for Iconic Eurovision Outfits
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Wine-Pairing Tiplines
Coppola Wine PizzaLine Shares Winning Pizza & Wine Pairings
Soda-Themed Airline Competitions
JetBlue and Pepsi are Raffling a Trip to Quito, Ecuador
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Strategic AI Wordplay Games
Vocab Scrabble Puts an Innovative Twist on the Classic Game
Collaborative Mustard-Flavored Candies
French's and Skittles Create an Ambiguous Yellow Skittle
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Female-Centered Restaurant Concepts
Trust Bae Showcases the Culinary Perspectives of Female Chefs
Fusion Pizza Pastas
Domino's Pizza Pastas are Going Viral in Australia
Empowering Thanksgiving Pies
Stacy's Rise Pies Bring Attention to the Funding Gap
Tongue-Twisting Pizza Challenges
Casey's is Challenging Fans to Say "Pepperoni" Fast
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Collaboration Southern Cuisine Chips
Mister Bee Biscuits & Gravy Potato Chips Support Make-A-Wish
Musical Relationship Compatibility Testers
Lovebird Takes a Funky Approach to Relationship Testing
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign