Buffalo Wild Wings has partnered with Grammy-winning artist T-Pain to create 'Let's Go Buffalo Wild (A Pick 6 Love Song).' This upbeat track is designed to celebrate the brand's Pick 6 Meal for Two as the ideal choice for date nights, whether with a long-term partner or a more casual situationship.
'Let's Go Buffalo Wild (A Pick 6 Love Song)' is part of a limited-edition six-track album titled Table for Two and is accompanied by a full music video featuring T-Pain alongside Buffalo Wild Wings' mascot, Hank.
The Pick 6 Meal for Two itself offers flexibility and value, allowing guests to build their own combination by selecting two entrées, two sides, and two drinks from a range of options — from boneless wings and cheeseburgers to chicken dippers, and sides like fries or tots.
Image Credit: Buffalo Wild Wings
What Makes This Trend Stand Out
- Brand-artist Collaborations
- Co-branded music releases and mascot cameos create experiential touchpoints that blend dining with entertainment-driven loyalty mechanics.
- Limited-edition Content Marketing
- Timed, collectible multimedia offerings generate urgency and secondary-market fandom around menu items and promotional drops.
- Customizable Meal Bundles
- Highly modular combo meals enable personalized pricing models and data-rich upsell strategies tied to individual preferences.
Sectors Adopting This
- Quick-service Restaurants
- Casual dining chains can leverage artist partnerships to reimagine in-restaurant experiences and extend reach into music-driven demographics.
- Music and Entertainment
- Music labels and performers gain alternate monetization channels through branded releases and cross-promoted visual content.
- Marketing and Advertising
- Agencies have opportunities to craft integrated campaigns that fuse product launches with original content to deepen emotional brand connections.
