The Slim Jim x Buffalo Wild Wings Chicken Stick has been announced as a new meat snack created in collaboration between the brands to help satisfy the increasing popularity of savory, protein-rich snacks. The product is crafted with a chicken base that comes in two flavors including Buffalo Style and Hot, which are each packed with flavor and the signature snap texture that Slim Jim meat snacks are known for. The snack sticks feature both brand's recognizable branding to help catch the attention of shoppers on the hunt for a way to satisfy hunger.
The Slim Jim x Buffalo Wild Wings Chicken Stick will start arriving at retailers this fall with a suggested price point of $1.99.
What's Driving This Trend
- Chicken-based Protein Snacks
- The rise of chicken-based protein snacks highlights a shift towards poultry in the protein-snack category, catering to consumers seeking leaner protein options.
- Collaborative Branding
- Collaborations between established brands like Slim Jim and Buffalo Wild Wings signify a growing trend of co-branded products, leveraging mutual brand recognition to capture wider consumer interest.
- Savory Snack Innovation
- The increasing demand for savory snacks with complex flavors presents opportunities for reimagining traditional snack profiles with bold and adventurous taste experiences.
Who This Affects Most
- Meat Snacks Industry
- The development of new meat-based snacks beyond traditional beef jerky reveals ongoing diversification and innovation in protein-rich snack offerings.
- Quick-service Restaurant Chains
- Partnerships with snack companies allow quick-service restaurant chains to extend their brand influence into new market segments while offering convenience-oriented consumers new experiences.
- Retail Grocery Sector
- Introduction of unique snack items, like chicken snack sticks, at accessible price points in retail stores captures the evolving snacking habits of consumers seeking variety and affordability.
