These educational retail workshops range from in-store coding classes to branded makeup tutorials like the classes lead by cosmetics giant Sephora. In addition to redesigning its stores to feature interactive elements and central stations where 'Sephora Beauty TIP Workshops,' the company is also home to 'No Makeup Makeup' courses which help visitors achieve a natural and hassle-free morning routine.
In the ream of tech, innovation leaders like Apple are offering in-store game design classes, and digital art workshops that help its customers make the most of their devices and their many hidden features.
Other educational retail workshops to take note of include web-based examples like 'Clos19.' Moet Hennessy's immersive online store is styled like an upscale blog, while connecting users to catering, tasting, and educational sessions centered around premium spirits.
20 Educational Retail Workshops
20
Edible Selfie Photo Booths
MakeLab Studio Lasers Selfies onto Macarons for Guests to Eat and Share
19
Educational Pickling Studios
Toronto's Alchemy Pickle Company Runs Hands-On Fermentation Classes
18
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
17
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
16
In-Store Meditation Spaces
Lululemon Opened an Area for 'Mindfulosophy' Within Its NYC Store
15
Creative Photography Stores
Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images
14
Retail Homemaker Workshops
Selfridges' 'A Home for All' Campaign Celebrates Domestic Rituals
13
Experiential Alcohol E-Retailers
'Clos19' is a Lifestyle-Focused Web Shop from Moët Hennessy
12
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
11
Trial-Based Shoe Stores
Nike SoHo Lets Consumers Get the Best Shoe Through In-Store Tests
10
Virtual DIY Training Courses
The Lowes Holoroom How To is an Instructive VR Training Clinic
9
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
8
Retailer Lifestyle Workshops
The IKEA Live Lagom Event Series is Encouraging Sustainable Living
7
Community-Focused Boutiques
The 'House Of' Boutique Promotes Tennessee Fashion Designers
6
Slow-Drip Coffee Shops
'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
5
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
4
Branded Makeup Classes
The Free 'No-Makeup Makeup' Classes Teach Consumers How to Apply Makeup
3
In-Store Game Development Classes
Microsoft's Xbox Academy Teaches Game Development and More
2
Beauty Store Makeover Sessions
Sephora's unNUDES Event Gives Shoppers a Perfect Lips Mini Makeover
1
Digital Art Workshops
Dubai's Apple Store Hosts Art Workshops With In-Store Devices
Related Ideas
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Strategic Beauty-Focused Retail Expansions
Urban Outfitters Supports Yes Day Beauty's Us Debut
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
Modern Ayurvedic-Inspired Beauty Companies
Indē Wild is Expanding to Sephora in the US
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Inaugural K-Beauty Physical Stores
Skin Cupid Works with YourStudio for Its Inaugural Location
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Professional Beauty Training Hubs
L'Oréal Academy is Located in New York's Hudson Yards District
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Fragrance Refill Stations
L’Oréal Canada and Shoppers Drug Mart Launch Fragrance Refill Fountains
Experiential K-Beauty Retail
Yepoda Opens an Immersive Flagship Store in Seoul
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Inflight K-Beauty Retail
EasyJet Launches an Exclusive Korean Skincare Box Onboard
Prestige Beauty Storefronts
Ulta Unveiled Its Times Square Experiential Store
Sensorial Fragrance Retailer Experiences
The Perfume Shop Scent Sanctuary Leads 30-Minute Sessions
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Pop-Up Beauty Cafés
The Fenty Beauty Café Offers Free Drinks and Product Discovery
Dermatologist-Founded Skincare Brand Expansions
Fig.1 Beauty Has Launched on Sephora
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Contemporary Asian Cosmetics Retailers
SUKOSHI is Opening Its Biggest Location in New York City
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Mindful Movement Community Partnerships
Sephora UK Strategically Partners with SANCTUM
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Lab-Inspired Skincare Pop-Ups
The Ordinary Immersive Experience Tackles Skincare Misinformation
High-End Pharmacy Fragrance Boutiques
Boots Fragrance Offers Over 400 Options
Beauty Retailer Partnerships
CJ OLIVE YOUNG x SEPHORA Announced a Global Partnership and Expansion
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Beauty Marketplace Expansion
Bath & Body Works Enters 600+ Ulta Beauty Stores
AI-Driven Fragrance Concept Stores
My Scent Edit Offers Digital Consultations & an AI Photo Booth
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Prescriptive Haircare Pop-Ups
The REHAB. Prescription Bar is Taking Over The Beauty Spot
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Beauty-Founder Delivery Experiences
Sephora Launches its 'Beautiful Deliveries' Campaign
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Science-Backed Skincare Retail Expansions
REMEDY Science Enters Target Stores with Its Products
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Beauty Retail Delivery Partnerships
Ulta Beauty Has Added 1500 Stores to the Uber Eats Marketplace
Korean Beauty Retail Expansions
VOESH Debuts a Curated Selection of Products at REVOLVE
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
In-Store AI Mirror Installations
Shu Uemura Collaborates with LOOOK.AI for the AI Mirror
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Immersive Personalized Skincare Pop-Ups
JUNG SAEM MOOL Beauty Ran the Glass Skin Atelier Pop-Up
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Creative Store Retail Expansions
Michaels Debuts the Knit & Sew Shop and the Party Shop
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Accessible Beauty Consultations
Walmart’s Beauty Experts Offer Personalized In-Store Guidance
Calming Beauty Retail Experiences
Sephora Quiet Hours are Launching at 119 Stores in Canada
Renaissance-Inspired Curated Beauty Marketplaces
Rennaï Has Launched an E-Commerce Website
Beauty Education Platforms
The Makeup Class by Saie Teaches Techniques That Make a Difference
Long-Wear Makeup Retail Expansions
SACHEU's Product Line is Now Available in Target
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Residential-Inspired Beauty Stores
The Tom Ford Beauty Brand Opens in the SoHo District
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
Growth-Focused Beauty Pop-Ups
UKLASH's Self-Growth Studio Spotlights Multiple Dimensions of Growth
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Cinematic Cosmetic Pop-Ups
Benefit Cosmetics and Secret Cinema Partnered for Benefit Beauty School
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
AI-Powered Retail Platforms
Target Introduced a Mobile App Rebuild with AI Coding Companions
Luxury Retail Ecosystems
Exemplar Luxury Group Unites Three Luxury Retail Banners
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Cosmetic Science Apprenticeships
Tiro and SCS Created Technical Training for Beauty Careers
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Black Student-Supporting Beauty Initiatives
Sally Beauty Launches the Rooted in Success Campaign
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Experience-Enabled Franchises
Magnolia Soap & Bath Co. Uses Square to Scale Retail Experiences
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Inner Beauty Partnerships
The Sephora UK x Sanctum Collab Explores Beauty from Within
Elemental Retail Spaces
Goldwin Creates a Multi-Sensory Retail Environment in New York City
Wellness Shop-in-Shops
Wellness by Ulta Beauty Shares Immersive, Informative Experiences
Open Tech Learning Tools
Imaginary Hub Offers Free Coding Courses And Expert-Led Live Classes
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Experiential Workshop Programs
The Keio Plaza Hotel Tokyo Offers Cultural Art Programs
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Retail Design Landmarks
D14.2 Concept Store in Oslo Rethinks the Shopping Experience
Neighborhood Stationery Boutiques
Moleskine Debuts Community-Focused Concept Store In Manhattan
Substantial Retail Environment Redesigns
BURDIFILEK Redesigns the Cosmetics and Beauty Department
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
AI Bespoke Beauty Labs
Amorepacific’s Flagship Creates Personalized Cosmetics On-Site
Grocery Store Accessibility Models
Tesco Enhances Its Self-Service Checkout Experience
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Regeneration-Focused Trade Show Themes
COSMETIC 360 Announces the Theme of Its Trade Show
Immersive DIY Events
DIY CON Brings Hands-On Workshops and Creator-Led Experiences
Bar-Centric Lecture Events
Sip & Learn Toronto Merges Night Life with Continued Education
South Korean Monotone Shop-In-Shops
juun.j Debuted a Shop-In-Shop at The Hyundai Seoul
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Employee AI Training Programs
Walmart Launches Google And OpenAI Certification for Employees
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Human-First Trade Show Pods
Beauty Bulb Has Launched Beauty Bulb Live London
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Restored Retail Interiors
The New MoMA Design Store SoHo Shows a Revamped Historic Structure
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Flagship Beauty Destination Floors
Galeries Lafayette Opens Paris Haussmann Beauty Space
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Community Hub Convenience Stores
Co-op turns local stores into delivery and service hubs
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Elevated By-Appointment Shopping Services
Royalmount Montreal Opens a Shopping and Styling Suite
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Health-Focused Educational Programs
Natural Grocers Debuts Three Essential Health-Focused Hacks
Wellness Experience Stores
BIRKENSTOCK Combines Footwear Care with Community Experiences
Education-First Recruitment
Sport Clips Offers Haircut Training and Career Coaching Online
Retail Media Leadership Communities
RETHINK Retail Launches Executive Media in Retail Community
Experiential Retail Communities
Lykli Blends Retail, Wellness and Community Spaces Under One Roof
Discovery-Led Beauty Zones
Watsons Launches BeautyVerse And Jubilee Wellness Corners
Modular Corporate Workspaces
Oculus Design Studio Unveiled Nestle IT & Digital Hub in Bangalore
Conservation Retail Stores
Western National Parks Reinvests Purchases into Forest Stewardship