These educational retail workshops range from in-store coding classes to branded makeup tutorials like the classes lead by cosmetics giant Sephora. In addition to redesigning its stores to feature interactive elements and central stations where 'Sephora Beauty TIP Workshops,' the company is also home to 'No Makeup Makeup' courses which help visitors achieve a natural and hassle-free morning routine.
In the ream of tech, innovation leaders like Apple are offering in-store game design classes, and digital art workshops that help its customers make the most of their devices and their many hidden features.
Other educational retail workshops to take note of include web-based examples like 'Clos19.' Moet Hennessy's immersive online store is styled like an upscale blog, while connecting users to catering, tasting, and educational sessions centered around premium spirits.
20 Educational Retail Workshops
20
Edible Selfie Photo Booths
MakeLab Studio Lasers Selfies onto Macarons for Guests to Eat and Share
19
Educational Pickling Studios
Toronto's Alchemy Pickle Company Runs Hands-On Fermentation Classes
18
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
17
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
16
In-Store Meditation Spaces
Lululemon Opened an Area for 'Mindfulosophy' Within Its NYC Store
15
Creative Photography Stores
Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images
14
Retail Homemaker Workshops
Selfridges' 'A Home for All' Campaign Celebrates Domestic Rituals
13
Experiential Alcohol E-Retailers
'Clos19' is a Lifestyle-Focused Web Shop from Moët Hennessy
12
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
11
Trial-Based Shoe Stores
Nike SoHo Lets Consumers Get the Best Shoe Through In-Store Tests
10
Virtual DIY Training Courses
The Lowes Holoroom How To is an Instructive VR Training Clinic
9
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
8
Retailer Lifestyle Workshops
The IKEA Live Lagom Event Series is Encouraging Sustainable Living
7
Community-Focused Boutiques
The 'House Of' Boutique Promotes Tennessee Fashion Designers
6
Slow-Drip Coffee Shops
'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
5
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
4
Branded Makeup Classes
The Free 'No-Makeup Makeup' Classes Teach Consumers How to Apply Makeup
3
In-Store Game Development Classes
Microsoft's Xbox Academy Teaches Game Development and More
2
Beauty Store Makeover Sessions
Sephora's unNUDES Event Gives Shoppers a Perfect Lips Mini Makeover
1
Digital Art Workshops
Dubai's Apple Store Hosts Art Workshops With In-Store Devices
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Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Tech-Enhanced Cosmetic Bags
The Shell Well Smart Cosmetic Travel Case is 10-in-One
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Upcycled Beauty Retail Interiors
Nina+Co Uses Salvaged Materials and Biotextiles for This Project
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Artful Beauty Metaverses
The Lancôme Happiverse Offers an Immersive Exploration of the Louvre
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Comprehensive Eye Makeup Kits
Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Rejuvenated Retail Buildings
This Vietnamese Building Will Feature Lush Native Greenery
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Millennial Home Repair Workshops
Lowe's Home Repair Workshops Teach Basic Maintenance Skills
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Workplace-Integrated Store Locations
IKEA Hosts Hej!Workshop Coworking Space in its Store
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
French Modernism Luxe Retailers
The New Celine Store is Located on Paris' Rue Saint-Honoré
Pink-Tinted Artful Concept Stores
Isern Serra Designs the Moco Concept Store in Barcelona
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Lifestyle Elegance Classes
MasterClass Presents Martha Stewart’s Class on Business and Lifestyle
Skincare Coaching Apps
Babor's Skin Coaching Experience Launches Following a Customer Purchase
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Canadian Eco Packaging Expansions
The Body Shop Recently Expanded its Refill Program to Canada
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
In-Person Beauty Events
Superdrug Announces the Return of the Superdrug Presents Event
Cafe-Inspired Cosmetics Collections
The Tree Hut Café Collection Has a Range of Fall Themes
Gender-Neutral Matte Eyeshadows
Kosé Corporation is Promoting Gender-Neutral Beauty Brands
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
DIY Kid-Focused Metaverses
Home Depot Launches its Kids Workshops Metaverse on Roblox
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
DIY Project Metaverses
The Home Depot's Campaign on Roblox Inspires Kids to Build
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Online Beauty Marketplaces
Superdrug and Mirakl Introduce a Health and Beauty Online Marketplace
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Phygital Membership Programs
Selfridges Unlocked Provides Access to Digital & Physical Offers
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
In-App Educational Video Courses
Spotify Rolls Out Educational Videos in the UK Market
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Hiring Bias Workshops
Intentional Endowments Hosts Insightful Workshops for Employers
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations
Veteran Employment Courses
Home Depot Releases Online Courses for Veterans Seeking Civilian Jobs