These psychedelic branding techniques are showcasing how bold and abstract designs can help provide products with a long-lasting impression.
While psychedelic features and hypnotic images are often aspects related to the hippie era, these unique branding techniques are incorporating those artistic qualities as a way to create a visually enticing product. Showcasing packaging designs with fierce patterns, whimsical color combinations and abstract shapes, these psychedelic branding techniques are encouraging consumers to take time out to simply observe the intricacy of these well-designed products. A great way to stand out amongst the most simple and ordinary labels, these psychedelic designs will surely have consumers stopping to take a double look.
From kaleidoscopic pop cans to hypnotic wine labels, these striking package designs will definitely make a lasting impression with anyone who sets their gaze on them.
19 Psychedelic Branding Techniques
From Hypnotic Chocolate Branding to Punchy Shampoo Designs:
Tana Makmanee — Dec 22, 2013 — Marketing
19
Graffitied Shoe Designs
The NIKE DXTR Spring/Summer 2012 Look Emulates Street Style
18
Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
17
Hypnotic Chocolate Branding
Mr. Brigadier Packaging Harkens to the Treat's History
16
Psychedelic Booze Branding
'The Absolut Art of Sharing' Campaign by Absolut Vodka
15
Psychedelic Melting Monsters
Unexpected Artwork from We Kill You
14
Insect Wing-Inspired Branding
BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
13
Preferential Packaging Concepts
Eyo Cellphone Branding Appeals to Different Tastes
12
Hypnotic Beverage Branding
Bamboozle Wine Packaging Alludes to the Illusion of Infused Flavors
11
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
10
Quirky Soft Drink Branding
Hugh Heffernan Creates Kitschy Soda Packaging for Elixir
9
Kaleidoscopic Pop Cans
The Neumeister Glow Cans are Psychedelic Alcohol Holders
8
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
7
Soviet-Inspired Booze Branding
The ABSOLUT Moscow Bottle Design Shows National Pride
6
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
5
Psychedelic Vino Branding
The La vinya del vuit Label Celebrates the Work of Eight Artisans
4
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
3
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
2
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
1
Kaleidoscopic Batteries
Flashy Volta Rainbow Batteries Make Powering Objects a Colorful Task
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Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Magic Mushroom Gummies
Area 52's Magic Pluto Mushroom Gummies Boast Wild-Harvested Sources
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Playful Cannabis Brand Merch
Stone Road Boasts a Collection of Whimsical Clothing Designs
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Psychedelia-Inspired Footwear Models
Aries & Clarks Originals Releases Two Psychedelic Shoe Models
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Naturally Blue Absinthe Spirits
Absinthia Absinthe Bleue Features a Color-Changing Ingredient
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Functional Cannabis Seltzers
Happi Created Cannabis-Infused Seltzers for Day and Night
Nootropic Smart Sodas
BrainPOP is a Better-for-You Soda with Brain-Boosting Ingredients
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Adaptogenic Mushroom-Powered Beverages
The TRIP Mindful Blend Comes in Four Flavor Options
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Affordable Cannabis Brands
Dizzies Boasts Various Cannabis Options & a Vibrant Packaging Aesthetic
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Wellness Patch Bundles
The FIGS Fleur Marché Wellness Patches 4-Pack Tackles Sleep and Relaxation
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Hyper-Feminine Fragrances
The First LoveShackFancy Fragrances are Whimsical and Romantic
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Paint Brand Marker Shades
PANTONE Joins Royal Talens on a New Capsule of Colorful Markers
Whimsical Women-Owned Cannabis Brands
Sweedies Recently Launched on the Market with Mood Rings
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Unique Long-Lasting Costumes
Love Khaos Creates Eco-Conscious Rave & Festival Wear
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Multi-Benefit Mushroom Chocolates
Alice Mushroom Chocolates Support Well-Being Day and Night
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Kava-Based Powdered Mixes
Psychedelic Water Launches the New 'Psychedelic Good Mood Mix'
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Low-Dose Cannabis Seltzers
Heti Pairs THC and CBD with Indigenous Botanicals
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Hidden Eyeshadow Palettes
The SHEGLAM x Frida Kahlo Eyeshadow Palette Has a Dissolving Print
Skull Logo-Adorned Lifestyle Capsule
MASTERMIND WORLD Joins Vans on a New Collection
Microdose-Supporting Mushroom Capsules
The 'Mindful by Lucy' Capsules Support Your Well-Being
Nootropic Wellness Shots
Genius Boost Wellness Shots Share the Benefits of Functional Mushrooms
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Wine-Inspired Hair Dyes
The oVertone Coloring Conditioner Hair Kits Celebrate the Libation
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Bean-Shaped Vibrant Chalks
Areaware Presents the Colorful New Bean Chalks for Imaginative Drawing
Approachable Cannabis Brands
PHASES is Known for Its Effects-Based Approach to the Cannabis Market
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Wine-Inspired Hair Colors
Franzia Wines and oVertone Collaborated on Coloring Conditioner Kits
Stunning Sustainable Pottery Designs
Apapacho World Embraces Traditional Hand-building Techniques
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Whimsically Branded Cannabis Products
Angel Therapy Announces Its Expansion in the NYC Market
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Stylish Festival Merch Lines
Fragment Design and BLACKPINK Collaborate During Coachella 2023
Rapper-Approved Cannabis Brands
The 'Aphrodisiak' Cannabis Line Was Co-Crafted By Lil Kim
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Punk-Informed Semi-Permanent Hair Dyes
Heaven by Marc Jacobs Presents its First Beauty Product
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Unique Arousal-Inducing Chocolates
Alice Mushrooms Debuts the 'Happy Ending' Arousal Chocolate
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Bold Limited Edition Palettes
Sephora's Mini Color Shifter Strange Botanicals Eyeshadow is Playful
Stunning One-of-a-Kind Candles
Western Disco and Angel Therapy Introduces a Unique Collection
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Psychedelically-Styled Hazy IPAs
This IPA Boasts Mindblowing Flavor and Trippy Can Art
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands