Pride-positive products that support the LGBTQ community have been making an impact across multiple industries. From food items like LGBTQ-supporting lattes and colorful pride chips, to apps and games (like inclusive action games and gender-inclusive dating apps), pride-positive products are popping up in many places.
At such a divisive time in Western culture, activism has grown to be more and more socially necessary no matter what one might believe in. Asserting one's political or social stance by choosing products is a way to make an impact, even if it's a more passive decision.
Companies are responding to this by producing a variety of supportive products.These products find appeal not only in the LGBTQ community, but to those looking to express their support of LGBTQ rights. Brands looking to make their support known are releasing products with socially driven intentions behind them.
25 Celebratory Pride Products
From Gold-Plated Pride Necklaces to LGBT-Celebrating Vodka Bottles:
Mary Van Puymbroeck — May 15, 2017 — Social Good
25
Colorful LGBT-Supporting Sneakers
The New Converse Pride Collection is Inspired by the LGBT Flag
24
Pride Clothing Collections
Adidas Has Launched a Clothing Collection Celebrating LGBTQ Communities
23
Sky-High Rainbow Platforms
Gucci's New Rainbow Creepers Celebrate LGBT Pride Month
22
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
21
LGBT-Supporting Lattes
Costa Coffee is Serving Up Rainbow Lattes in Support of Pride Celebrations
20
Prideful Denim Collections
The New Levi's Pride Collection Advocates for LGBTQ Communities
19
Drag Queen Coloring Books
'Drag Queens of the South' is a Performance-Focused Coloring Book
18
Political Pride Collections
The 'Make America Gay Again' T-Shirts Celebrate Pride Month
17
LGBT Support Rings
This Ring Was Designed in Response to Homophobia in Romania
16
LGBT Self-Defense Classes
This Brazilian Martial Arts School Helps Women and LGBT People
15
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
14
LGBT Teen Community Apps
LGBT+ Amino Helps People Find Others in Their Community on a Global Scale
13
Gold-Plated Pride Necklaces
10% of Proceeds from This Poppy Lissiman Necklace Will Go to Charity
12
LGBTQ-Inspired Athletic Clothing
Nike Has Come Out with Its 2016 BETRUE Collection
11
LGBT-Supporting Hockey Tape
This Pride Tape Shows Support On and Off the Ice for Athletes
10
LGBT Coloring Books
The 'Chin Up, Dreamboat' Coloring Book Illustrates the Aftermath of a Breakup
9
LGBT-Friendly Gyms
This Inclusive Wellness Center Welcomes LGBT and Minority Members
8
Patriotic Pride Hats
These Hats Parody Trump's Campaign Slogan and Support the LGBTQ Community
7
LGBT Activist Cereal Packaging
The New Wheaties Box Features Olympian Greg Louganis
6
LGBT-Supporting Candy Initiatives
Skittles is Foregoing Their Rainbow to Support Pride in London
5
Prideful Nail Polish Collections
SinfulColors' Pride Collection Celebrate LGBT Rights
4
Pride-Inclusive Action Games
Stockholm Pride Added a Rainbow-Filled Parade to GTA 5
3
Virtual Rainbow Soccer Kits
The FIFA 2017 Rainbow Kit Raises Awareness for Gay Athletes
2
Pride-Supporting Basketball Shirts
The NBA Supports Pride With LGBT-Inspired Basketball Shirts
1
Pride-Celebrating Basketball Shoes
Nike's 'Be True' Collection Pays Tribute to World Pride
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Culturally Inspired Luxury Activewear
Loveletics Prioritizes Style, Comfort and Sustainability
Whimsical Gender-Neutral Jewelry
En Route Partners with TikTok Star Tatchi for a Jewelry Capsule
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
AR Alcohol Labels
SWIGR Lets Consumers Scan Labels to See the Stories Behind Products
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Empowering Goddess Jewelry
Celebrate Women's History Month with Awe Inspired's Empowering Jewelry
Pride-Celebrating Nail Polishes
The Sally Hansen Insta-Dri x Pride Collection Has 12 Shades
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Celebratory Spirit Jackets
The Jameson St. Patrick’s Eve Jacket Was Made with Reed Art Department
Pride Month Technology Products
The Apple 2024 Pride Collection Boasts Neon Colors
Chromatic Queer Support Headphones
Skullcandy Crusher Evo All Love Edition Celebrates Pride Month
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Cocktail-Inspired Personal Care Products
The Native Paradise Found Collection is Aromatic
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Vodka-Branded Holiday Lines
Tito's Handmade Vodka Launches Kinda Ugly Holiday Collection
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Angry Customer Action Figures
Namespace Turned a Modern Cultural Phenomenon into a Collectible
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Female-Focused Cannabis Apparel
Canna Style Launched the Stoners in Paris Collection
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
Uplifting Youthful Candles
Friday Collective's Candles Infuse Daily Life with "Weekend Feels"
Chic Wine-Branded Merch
The Saintly Collective Merch is the Perfect Holiday Gift
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Anniversary App-Focused Apparel
Grab Releases a Nostalgic Anniversary Merchandise Collection
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Pride-Honoring Fashion Collections
JW Anderson Launches the Studs Collection for Pride Month
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Vegan-Friendly Champagne Accessories
The Stella McCartney x Veuve Clicquot Collection is Playful
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Sex-Positive Leather Bags
BIGOTRE and Carne Bollente Launch a Second Collection Together
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Holiday-Scented Cleaning Products
Grove Co. Launched a Festive Collection of Cleaning Products
Diversity-Promoting Retail Concepts
Eoghan Ross Designs PUSH as a Conscientious Retail Space
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Margarita-Celebrating Snapback Hats
Mexican Sugar is Selling Margarita Merch on February 22
Chromatic Pride Month Milkshakes
The Habit Burger Grill Rainbow Shake is Deliciously Celebratory
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Inclusive Supportive Graphic Apparel
EVERPRESS' Balance Capsule Highlights Inclusivity in the UK
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Youth Activist Skincare Packs
The Body Shop is Removing Barriers for First-Time Voters in the US
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Prideful Vibrant Gradient Sneakers
Nike Introduces an Air Deldon Sneaker to Join the Be True Pack
Library Literature Merchandise
Toronto Public Library Debuts Chic Merchandise Including Shirts
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Glowing Equality-Promoting Headphones
Skullcandy Released Its Inequality Crushser to Promote Unity
Statement-Making Pollinator Campaigns
Lush Cosmetics Launched a Campaign for Pollinator Week
Food-Inspired Tech Accessories
Vandy the Pink and CASETiFY Debut a Fast Food-Focused Collection
Queer-Inclusive Educational Resources
Stonewall and Durex Just Launched the 'All In' Guide
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Peachy Pride Month Shakes
Next Level Burger Just Debuted Its New Peachy Passion Pride Shake
QSR-Inspired Graphic Merchandise
McDonald's and Cactus Plant Flea Market Drop a Capsule
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Graphic Map-Adorned T-Shirts
JORDANLUCA Wants You to 'Explore London' with its New T-Shirt
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Upcycled Summery Apparel
Grey Goose & Frankie Collective Teamed Up on an Upcycled Drop
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Iranian Women-Supporting Lagers
This Craft Lager Pays Tribute to Iranian Women's Fight For Freedom
Prideful Special-Edition IPAs
This IPA Supports the Cause Of LGBTQ+ Rights
Tequila Shot Glass Boards
Saludi Glassware's Product is Colorful and Affordable
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Celeb-Designed Baby Care Lines
Target Will Now Be Selling PROUDLY's Expansive Baby Care Line
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Over-the-Top Pride Desserts
Serendipity3 and SIGBI Created a Showstopping Pride Month Sundae
Anti-Stigma Cannabis Apparel
The 'Stop the Stigma' Merchandise is Limited-Edition
LGBTQ+ Vodka Sodas
Gay Water is Destigmatizing the Word "Gay"
Inclusive Cafe Drinkware
Starbucks Japan Cold Cup Tumbler No Filter Supports the LGBTQ+ Community
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
LGBTQ+ Activewear Campaign
Gymshark Launches New LGBTQ+ Celebrating Campaign, 'Pride In Progress'
Golf-Ready Expansive Collections
Random Golf Club Launches the New Primary Collection
Abortion-Supporting Distilled Spirits
The 'Dissent Gin' Will Help Individuals Who Need Abortions
Bright Inclusive Leather Sneakers
Nike Expands its Be True Collection with a Dunk Low Sneaker
Giftable CBD Products
Thanks! Naturals is on a Mission to Spread Gratitude and Wellness
LGBTQ-Supporting Beer Cans
'Alchemist Beer' Debuted a New IPA and 'Just Say Gay' Packaging
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Celebratory Stonewall Beers
The Stonewall Inn IPA from the Brooklyn Brewery is Arriving in the UK
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Activist-Honouring Hazy IPAs
The Rainbows Everywhere IPA Celebrates Pride Month
Artist-Designed Pride Capsules
Parade Taps ggggrimes for its New Y2K-Inspired Pride Collection
LGBTQ+ Wedding Campaigns
The SKYY Vodka 'SKYY Says I Do' Campaign was Created with NYC Pride
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Australian Boot Pride Weddings
Bundstone Honors the LGBTQIA+ Community with the #2150 Rainbow Boot
Prideful Sprinkle-Topped Shakes
Shake Shack Unveils the New Pride Shake Ahead of Pride Month
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Pride-Celebrating Cracker Packs
Tempo Crackers Created a Rainbow-Hued Pride Pack
Pride Month Popcorn Snacks
These Popcorn Shed Pride Month Products Come in Two Chromatic Options
Inclusive LGBTQ+ Events
LA Pride Collaborates with Let's Party L|P to Present Pride is Universal
Premium-Quality Premixed Cocktails
Liberation Cocktails is Debuting Three New Products
Mature Queer Drugstore Campaigns
Walgreens and The Old Gays Partnered to Promote a New App
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Pride Month Candle Collections
The Yankee Candle x Friday Collective Pride Candles are Celebratory
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Vibrant Pride-Honring Sneakers
Neo Serati Joins Reebok to Celebrate South African Pride Month
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Complimentary Pride Month Meals
This Deliveroo Campaign Offers Free Meals to Homeless LGBTQ+ Youth
In-App Pride Menus
Postmates Created the In-App Bottom-Friendly Menu for Pride Month
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Artistic Black History Decor
These New Meijer's Products Celebrate Black History Month
Stunning Cause-Supporting Dishes
PrayerBowls Are a New Product that Support Global Change