Pride-positive products that support the LGBTQ community have been making an impact across multiple industries. From food items like LGBTQ-supporting lattes and colorful pride chips, to apps and games (like inclusive action games and gender-inclusive dating apps), pride-positive products are popping up in many places.
At such a divisive time in Western culture, activism has grown to be more and more socially necessary no matter what one might believe in. Asserting one's political or social stance by choosing products is a way to make an impact, even if it's a more passive decision.
Companies are responding to this by producing a variety of supportive products.These products find appeal not only in the LGBTQ community, but to those looking to express their support of LGBTQ rights. Brands looking to make their support known are releasing products with socially driven intentions behind them.
25 Celebratory Pride Products
From Gold-Plated Pride Necklaces to LGBT-Celebrating Vodka Bottles:
Mary Van Puymbroeck — May 15, 2017 — Social Good
25
Colorful LGBT-Supporting Sneakers
The New Converse Pride Collection is Inspired by the LGBT Flag
24
Pride Clothing Collections
Adidas Has Launched a Clothing Collection Celebrating LGBTQ Communities
23
Sky-High Rainbow Platforms
Gucci's New Rainbow Creepers Celebrate LGBT Pride Month
22
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
21
LGBT-Supporting Lattes
Costa Coffee is Serving Up Rainbow Lattes in Support of Pride Celebrations
20
Prideful Denim Collections
The New Levi's Pride Collection Advocates for LGBTQ Communities
19
Drag Queen Coloring Books
'Drag Queens of the South' is a Performance-Focused Coloring Book
18
Political Pride Collections
The 'Make America Gay Again' T-Shirts Celebrate Pride Month
17
LGBT Support Rings
This Ring Was Designed in Response to Homophobia in Romania
16
LGBT Self-Defense Classes
This Brazilian Martial Arts School Helps Women and LGBT People
15
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
14
LGBT Teen Community Apps
LGBT+ Amino Helps People Find Others in Their Community on a Global Scale
13
Gold-Plated Pride Necklaces
10% of Proceeds from This Poppy Lissiman Necklace Will Go to Charity
12
LGBTQ-Inspired Athletic Clothing
Nike Has Come Out with Its 2016 BETRUE Collection
11
LGBT-Supporting Hockey Tape
This Pride Tape Shows Support On and Off the Ice for Athletes
10
LGBT Coloring Books
The 'Chin Up, Dreamboat' Coloring Book Illustrates the Aftermath of a Breakup
9
LGBT-Friendly Gyms
This Inclusive Wellness Center Welcomes LGBT and Minority Members
8
Patriotic Pride Hats
These Hats Parody Trump's Campaign Slogan and Support the LGBTQ Community
7
LGBT Activist Cereal Packaging
The New Wheaties Box Features Olympian Greg Louganis
6
LGBT-Supporting Candy Initiatives
Skittles is Foregoing Their Rainbow to Support Pride in London
5
Prideful Nail Polish Collections
SinfulColors' Pride Collection Celebrate LGBT Rights
4
Pride-Inclusive Action Games
Stockholm Pride Added a Rainbow-Filled Parade to GTA 5
3
Virtual Rainbow Soccer Kits
The FIFA 2017 Rainbow Kit Raises Awareness for Gay Athletes
2
Pride-Supporting Basketball Shirts
The NBA Supports Pride With LGBT-Inspired Basketball Shirts
1
Pride-Celebrating Basketball Shoes
Nike's 'Be True' Collection Pays Tribute to World Pride
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Gifting-Ready Cafe Merch Lines
Starbucks Holiday Merchandise for 2025 Has New and Returning Faves
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Festive Jewelry Lines
Pandora Introduces its 'Holiday 2025 Collection'
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Surf-Inspired Pride Collections
Vans x Queer Surf Celebrate Surf Culture and Inclusivity
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Timelessly Sophisticated Jewelry Designs
Pandora Spotlights Its More Than a Gift Narrative
Premium THC Beverages
Onward Beverages Refresh Adults with Flavors Like Sea Salt Margarita
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Après-Ski–themed Vodka Launch Parties
Holiday Vodka Makes Its Entry into the New York Market
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Pride-Forward Juice Collabs
Pressed Juicery x Trixie Mattel Unveil a Limited-Edition Bottle
QSR Brand Holiday Ornaments
The 2024 Shake Shack Holiday Merch Collection Just Dropped
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Whimsical Heirloom-Quality Symbolic Talismans
3 Graces of Gold Debuts the Plot Twist Collection
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Extravagant Queer Fashion Collections
Akira Presents the Striking Working on My Aura Pride Capsule
Valentine's Cafe Merch Collections
Starbucks Valentine's Day Merch is Ready to Gift
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
Boldly Creative Tequila Campaigns
DELEÓN Tequila Launched its ‘Bold Spirits, Rise’ Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sensual Self-Care Essentials
Pleasing Enters the Intimacy Space with a Lube & Personal Massager
Festive Statement Shirts
The Cotton x Lisa Says Gah! Holiday Announcement Tees Tackle Small Talk
Pride Athletic Collections
Brooks Partners with JZD for Year-Round LGBTQ+ Celebration
Beach-Inspired Phone Accessories
PopSockets x Electric Picks Collab on Jewelry-Like Accessories
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Playful Pickle Initiatives
Pickle It Forward Lets Pickle Lovers & Pickle Haters Win at McDonald's
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Protest-Inspired Ice Creams
Watermelon Ice Cream Supports Palestine Through Creative Activism
Bakery Brand Beauty Products
Sprinkles Cupcakes Beauty Products Will Arrive in 2025
Smartphone-Integrated Water Bottles
frank green’s Emotional Support Bottle Features an iPhone Air
Social Good Butter Merchandise
The Kerrygold Butter Club Merch Will Benefit City Harvest
College Gameday Campaigns
Urban Outfitters' Good Game Amps Up School Spirit
Foodie Charm Bracelets
Goodles Gave Expo West Attendees the Chance to Make Custom Charm Bracelets
Functional Artisanal Candle Collections
Pinky Swear & Co. Merges Urban Aesthetics & Aromatherapy
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Mood-Specific Low-Dose Cannabis Beverages
Vibes Boasts an Innovative Approach to Social Drinking
Altitude-Distilled Spirit Ranges
Davy Dooms Introduced the 'Elevated Spirits Collection'
Exclusive Game-Face-Ready Collaborations
Fazit Beauty x e.l.f. Cosmetics Launch 'Spirit Stripes'
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Pride Month-Focused Mixology Events
Ilegal Mezcal and wayOUT Launch the celebratingYOU Campaign
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Spring-Themed Pastel Drinkware
Starbucks Launches Vibrant Drinkware for Spring
Hispanic Heritage-Inspired Streetwear Lines
POND'S® & JZD Drop Limited-Edition Streetwear Capsule
Canned Shirley Temples
The Drinks Bureau Offers 'The Shirleys' in Two Unique Formats
Left-Handed Athlete-Focused Nutrition Shots
The Pickle Juice Company Debuts Pickle Juice Lefty
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Patriotic Sugar Branding
Domino Sugar and America250 Partnered to Celebrate the USA
Brew-Inspired Pantry Products
BrewDog Kitchen Shares Rubs, Sauces & Seasonings
Culturally Backed Fashion Launches
Brigade Launches its First SS25 Collection Based in NYC
Tariff-Conscious Jewelry Campaigns
The Crave Teased Necklace Can Be Purchased Multiple Ways
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Press-On Nails Rebranding Efforts
Kiss Products Inc. Relaunches Under 'NEW. MORE. BETTER.' Banner
Inclusive CPG Brand Initiatives
Procter & Gamble Implements Accommodations and Tools
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
Valentine's Day-Themed Drinkware
Thyme&Table Debuts Valentine's Day-Themed Home Goods in 2026
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Expressive Premium Apparel
Avalange Bridges the Divide Between Traditional & Customizable Fashion
LGBTQ+ Business Networking Apps
'Famm Connect' Showcases Queer-Owned Businesses
Ethical Soda Brands
Salaam Cola Combines Commercial Success with Social Activism
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Electronics Brand Launches
Qnity Electronics unveiled new products at SEMICON West 2025
Inclusive Premium Haircare
Sisterwould Bottles Include Braille and Tactile Product Differentiators
Storytelling Celtic Bath Products
The Lush St. Patrick's Day Range Was Co-Created with Employees
Patriotic Press-Ons Capsules
Paintbox Releases Ralph Lauren-Inspired Olympic Nail Sets
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Purposeful Fermented Agave Drinks
Thorntail's Spicy Mango Uprising Fights for Social Justice
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Adorable Pride-Celebrating Beauty Sets
TONYMOLY Debuts a Limited-Edition Pride Collection
Elevated Gin Branding
Waterloo Gin Relaunches Nationwide Under New Ownership
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Celebratory American Avocado Branding
The Latest Avocado Branding from Calavo Growers is Patriotic
Expansive QSR Merch Collections
White Castle House of Crave Merchandise is Ready for Spring
Pride-Inspired Stamp Collections
Canada Post Debuts 'Places of Pride' to Support 2SLGBTQIA+ Rights
Prideful Toronto Pop-Ups
Ink The Rainbow is a New Skittles Pop-Up Operating at Toronto Pride
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Women-Empowering Jewelry Collections
Zales, TOGETHXR, and Flau'jae Johnson Debut The Line Up
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
LGBTQI+-Supporting Furniture Brand Partnerships
IKEA Canada Partners with Rainbow Railroad
Pride-Celebrating Intimacy Oils
Graydon Skincare Donates to 2-Spirited People of the 1st Nations
Expansive Summertime Cannabis Products
Squier's Speciality Elixirs Launched a Large Product Range
Practical Accessibility-Focused Tech Products
Lg Debuts a Suite of Accessibility-Focused Products
Citrus-Themed Grocer Products
Albertsons Lemon-Inspired Products are Here for Springtime
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Inclusivity-Promoting Four-Piece Bracelet Sets
Pura Vida Debuts Its for All Style Pack 1 for Pride
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
RPG-Inspired Merchandise
Disney and Square Enix Launch the New Official Kingdom Hearts Merchandise
Bakery Brand Merch Ranges
King's Hawaiian Merch Celebrates the Brand's 75th Anniversary
Inclusive Retail Displays
The Primark Sophie Mannequin Boosts Visibility for Wheelchair Users
Artisanal Filipino Brand Expansions
The Filipino Lifestyle Brand LIKHA Expands to Nordstrom
Non-Toxic Personal Care Products
Zebra Offers a Variety of Products with Clean Ingredients
LGBTQ+ Community-Owned Distillery's
Queer Spirits is Crowdfunding to Create a New Kind of Space
Lazy Vodka-Branded Thanksgiving Clothing
Tito’s Turkey Rot Merch Embraces Holiday Relaxation
Socially Supportive Juneteenth Treats
Voodoo Doughnut Sprinkle Cakes for Juneteenth are Flavorful
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Inclusive Valentine's Day Gifts
Hallmark's Valentine's Day Range Has Gifts for Friends and Family
Inclusive Tech Brand-Initiated Programs
Samsung Places Great Focus on Accessibility and Inclusion
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Qatari Marketplace Campaigns
Lulu Hypermarket Launches a New Initiative to Support Qatari Products
2SLGBTQIA+ Health Disparities Research
Pink Triangle Press Published the Pink Paper on Health
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Purpose-Driven LGBTQ+ Jewelry Brands
Wicked Fabulous Has Unveiled a Redesigned Website
Mainstream Vodka Products
Stock Spirits Launches Its Żołądkowa De Luxe RTD Range
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
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