Adidas Has Launched a Clothing Collection Celebrating LGBTQ Communities
Mishal Omar — May 31, 2016 — Social Good
References: highsnobiety & hypebeast
In honor of June's LGBTQ history month, sport design company Adidas has launched a pride clothing collection that will celebrate LGBTQ communities.
Entitled the 'Pride Pack,' the pride clothing collection comes in a variety of options including hats, t-shirts, track pants, backpacks and two different styles of shoes. The clothing is vibrant while also maintaining the similar styles that Adidas adopts in most of its sports-related clothing. Each item has either a black or white backdrop with a splash of rainbow colors which represents the LGBTQ rainbow flag.
The collection helps put Adidas on the right side of history by celebrating diversity and makes a statement to help denounce recent policy decisions that negatively affect many people within various LGBTQ communities in the United States.
Entitled the 'Pride Pack,' the pride clothing collection comes in a variety of options including hats, t-shirts, track pants, backpacks and two different styles of shoes. The clothing is vibrant while also maintaining the similar styles that Adidas adopts in most of its sports-related clothing. Each item has either a black or white backdrop with a splash of rainbow colors which represents the LGBTQ rainbow flag.
The collection helps put Adidas on the right side of history by celebrating diversity and makes a statement to help denounce recent policy decisions that negatively affect many people within various LGBTQ communities in the United States.
Trend Themes
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Pride Clothing Collections — Companies are launching clothing collections to celebrate LGBTQ communities and promote diversity.
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Vibrant LGBTQ Designs — Brands are incorporating vibrant rainbow designs into their clothing collections as a symbol of support for the LGBTQ community.
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Socially Conscious Activewear — Sportswear companies are creating clothing lines that make a statement by advocating for social causes like LGBTQ rights.
Industry Implications
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Fashion Retail — Fashion retailers can capitalize on the growing demand for Pride clothing collections to appeal to the LGBTQ community and promote inclusivity.
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Sportswear — Sportswear companies have an opportunity to disrupt the industry by incorporating vibrant LGBTQ designs into their collections and supporting social causes.
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Social Impact — The social impact sector can leverage the popularity of Pride clothing collections to raise awareness and funds for LGBTQ organizations.
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