These Millennial nightlife innovations range from device-free dance parties to vegan night markets that target foodies with an appetite for healthier options. Keen on investing in experiences rather than material goods, this demographic is replacing traditional nightclub and pub visits with jogger music festivals and multisensory workouts that relate closely to their interests.
A notable example includes Gym Box and Stubhub's crowd surfing-inspired workout class that invited party lovers to get fit while having fun. Additional Millennial nightlife innovations range from secretive student concerts with an exclusive feel to coffee bar film clubs and even operatic beer events.
Immersive and dj-accompanied laser tag experiences and VR concert performances round off this list and are reflective of Millennials' love of events that are worth sharing with their social media following.
19 Millennial Nightlife Innovations
19
Multi-Sensory Workout Clubs
Nike's 'Unlimited You' Offers a Unique and Immersive Experience
18
Playable Arcade Game Buildings
This Building's Facade was Turned into a Playable Tetris Monitor
17
Device-Free Dance Parties
The Daybreaker Event Helped San Francisco Techies Unplug
16
Hybrid Laser Tag Games
The 'Lazer Zoo' Event Combines Brunch and Laser Tag into One Experience
15
Self-Serve Pub Bars
The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs
14
Jogger Music Festivals
The Night Nation Run is the World's First Running Music Festival
13
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
12
Coffee Brand Film Clubs
Roof Top Film Club is Hosting Movie Nights for Nespresso Club Members
11
Heart-Monitoring Concert Wristbands
DJ Piotr Bejnar Enhanced His Concert Experience with Wearables
10
Crowdsurfer Workout Classes
Gym Box and Stubhub Teamed Up to Offer a 'Crowd Surf Ready' Class
9
Ladies' Night-Locating Apps
This Nightlife App Maps Out Ladies' Night Events In Hong Kong
8
Athletic Rave Classes
The BeLive Fitness Movement Turns Workouts Into a Dance Party Atmosphere
7
Black Christmas Dinners
Kraken Launched a Dark Festive Feast to Pair with Its Iconic Black Rum
6
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
5
360-Degree VR Performances
Bjork Livestreamed a 360-Degree Concert in Virtual Reality
4
Secretive Student Concerts
Spotify Hosts a Musical All-Nighter for University Students
3
Chamber Music House Parties
Groupmuse is a Service That Hires Chamber Musicians for Millennials
2
Banned Music Concerts
Forbidden Songs is a Live Event That Will Feature Banned Music from All Over
1
Operatic Beer Pairing Events
'Hopera' Pairs Beers with Famous Arias
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Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Phone-Free Festivals
This Never Happened is a Music Event Series and Festival Concept
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Psychedelic Light Projectors
Kino retro projector inspired by psychedelic bands
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Chic Ballroom Interiors
The Ballroom Bowl Has Made Its Mark in Toronto's Entertainment Landscape
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Caribbean Influencer Events
Toronto's Carnival Oasis 2023 Was a Celebration of Caribbean Culture
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Mid-Life Sex Festivals
Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
Exclusive Date Night Recipes
HelloFresh & Tinder Launched Date Night Delights Recipes for Couples
Italian-Style Festival Piazzas
The Aperol Spritz Piazza Brings a Taste of Italy to Coachella
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Cordless Cocktail Makers
bev by BLACK+DECKER Creates a Party Atmosphere with Multicolored LEDs
Toronto Landmark Music Events
The Exhibition Place Music in the Park Series Has a Diverse Lineup
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
NFT Cocktail Machines
The Skull Society Unveils the First "Smart" Cocktail Vending Machine
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Mini Disco Experiences
The Fandangoe Discoteca Seeks to Alleviate Grief and Promote Mental Health
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Mediterranean-Inspired Cocktail Bars
Bar Bisou Bisou Serves Low-ABV Cocktails & Zero-Proof Drinks
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Calming Candlelit Pilates Studios
Jaybird Yorkville is a Contemporary Movement Studio
Breakfast-Inspired Concerts
Silk Almondmilk Launches Tiny Kitchen Concerts with Breakfast Recipes
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Multi-Sensory Cocktails
Offworld Bar's Black Hole Cocktail is Experienced with Headphones
Seniors-Only Cocktail Launch Parties
The Definitely Over 21 Party Celebrates HARD MTN DEW Livewire
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Women-Targeted Cannabis Retreats
moodRXtreats Invites Cannabis Lovers and Explorers on a Journey
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
Musical Afrofuturism Metaverses
The Verse by Jack Daniels is an Immersive Virtual Experience
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
360 Photo Booths
PhotoboothTO Introduces the Future of Event Photography in Canada
Exclusive Album Release Parties
Beyonce's "Club Renaissance" is an Exclusive Two-Night Event
Live-Streamed Music Venues
PIXELYNX Partners with Vita Motus on a New Metaverse Music Game
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Chic Contemporary Fitness Studios
Jaybird Emphasizes Mindfulness and Accessibility
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Plant-Based Pizza Pop-Ups
Daiya's Slice Club in NYC Serves Plant-Curious People
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Student-Focused Foodie Tours
Deliveroo The Grub Crawl Offers Free Foodie Tours to Freshers
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Blue Raspberry Martinis
Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers
Cafe-Based Watch Parties
SideQuest to Host its Own League of Legends Worlds Watch Parties
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Phone-Free Music Festivals
The Over Yondr Festival Requires Guests to Ditch Their Cellphones
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Re-Opening Historic Nightclubs
London's Printworks Will Be Re-Opening as an Event Space
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Four-Course Festival Feasts
Outstanding in the Field Brings a Plant-Based Dining to Coachella
Comprehensive Festival Apps
Festivawl Consolidates Info for the Festivals You Attend in One Place
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Outdoor Enthusiasts Marketplaces
Nomadz Has All the Equipment For Thrill Seekers and Adventurers
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans