Though today most millennials probably think of chamber music as a sleepy genre far from appropriate for a house party, chamber music is the original house party soundtrack, and Groupmuse is a service devoted to helping young people rediscover it.
Chamber music -- or music composed for a small group of stringed instruments and sometimes the piano -- takes its name from its history as music for house parties. It is called chamber music because it was played in small rooms, or chambers, within aristocrats' houses. Today, the genre is more often played in concert halls, but Groupmuse is a service that hires out young performers to take chamber music back to people's chambers.
With Groupmuse, millennials can book chamber musicians to play in their apartments. Since the genre was specifically invented for such a purpose, the service makes perfect sense.
What Makes This Trend Stand Out
- Rediscovering Chamber Music
- Groupmuse helps millennials rediscover chamber music by hiring chamber musicians for house parties.
- Bringing Music Into Homes
- Groupmuse brings chamber music back to people's chambers by booking young performers to play in apartments.
- Personalized Musical Experiences
- Groupmuse offers millennials the opportunity to have personalized chamber music performances in the comfort of their own homes.
Sectors Adopting This
- Music Entertainment
- The music entertainment industry can explore the disruptive innovation opportunity of providing personalized chamber music experiences to millennials in their homes through services like Groupmuse.
- Event Planning
- Event planning industry professionals can incorporate chamber music performances as a unique and sophisticated entertainment option for house parties and intimate gatherings.
- Collaborative Consumption
- Groupmuse represents a disruptive innovation opportunity within the collaborative consumption industry by enabling millennials to share the cost of hiring chamber musicians for private performances in their homes.
