Top 40 Media Trends in May

These May 2020 media trends range from in-game music concerts to interactive true crime podcasts.

Earlier this month, Fortnite Astronomical hosted an interactive concert experience for players featuring hip hop star Travis Scott who premiered a knew song to those tuned in. With over 12 million players participating, this marketing move speaks to Gen-Z's appreciation for engaging virtual experiences and also targets a broader audience seeking new modes of entertainment during the ongoing COVID-19 pandemic and social distancing efforts.

Another notable example from the gaming world includes Animal Crossing: New Horizons' recent in-game fashion pop-up by designer Sandy Liang. The pop-up will be hosted through a virtual clothing event spotlighting Liang’s Spring/Summer 2020 and Fall/Winter 2020 collections, with clothes satisfying players' desire for customization. Players will also receive a discount code during the virtual event that can be applied to real clothing purchases.