These male self care innovations range from biodegradable body wipes to masculine grooming serums that are naturally derived. Due to Millennials' growing desire for specified grooming, skincare, and cosmetics products for men, more brands are filling a gap in the beauty industry to meet these needs.
Investing more in self care, today's male consumer is serious about maintaining their appearance, while aiming to stop aging effects in their tracks. Some standouts in the realm of skincare and anti-aging for men include Two22's customized skin serums which are created using a genetic test. This process ensures that consumers' unique aging or skincare concerns are targeted, and makes targeting multiple issues seamless.
When looking at brand activations or retail spaces with male self care in mind, notables include the Zoolander and Kheil's skincare pop-up -- an activation celebrating the model-inspired film -- along with blade-swapping shave boutiques, like Harry's Bartershop space.
50 Male Self Care Innovations
50
All-Natural Ingrown Hair Aids
Pure Tropix Ingrown Hair Prevention Banishes Razor Bumps (SPONSORED)
49
Beard-Shaping Stencils
The Beard Bro Helps Consumers Coif Their Facial Hair into Different Styles
48
Monochrome Unisex Cosmetic Branding
The Filmore Skincare Line is Effective for Men and Women
47
Blade Swap Pop-Up Shops
The Harry's Bartershop Lets Guys Trade Razor Blades on the Spot
46
Wallet-Sized Beard Combs
The 'Go Comb' Puts a Grooming Tool into Your Pocket for Quick Touchups
45
Simplified Skincare Collections
The FANCL Men's Line Features a Simple Regime and No Preservatives
44
Artisanal Shaving Gift Sets
The Art of Shaving Lexington Power Gift Set is Luxurious
43
Squeezable Charcoal Skincare
Black Out's Activated Charcoal + Coconut Mask Softens and Detoxifies
42
Grooming Weekend Kits
Mr Porter's 'Want Les Essentiels Wash Bag' Includes a Luxe Travel Ticket
41
Masculine Depilatory Creams
The SmoothTech Pro Men's Hair Removal Cream is Gentle and Effective
40
Eyebrow Grooming Kits
Charlotte Tilbury's 'Supermodel Brow Lift Kits' are Named After Beauty Icons
39
Monthly Masculine Box Subscriptions
Birchbox Man Provides Essential Products without Shopping
38
Multipurpose Shaving Products
The Gillette All Purpose Styler Serves as a Trimmer, Shaver & Edger
37
Engraved Shaving Sets
The Harry's Father's Day Grooming Kit Celebrates the Regime of Dads
36
Upcycled Scrap Soaps
The Cosmic Yuzu Terrazzo Bath Soap is Made from Leftover Pieces
35
Facial Hair Care Wipes
Zeke's Beard Wipes are Infused with Jojoba, Coconut and Argan Oils
34
Organic Soap Kits
LittleSeedFarm's Three-Piece Soap Kit Features Nourishing Best-Sellers
33
Customized Skincare Serums
Two22 Makes Personalized Organic Skin Serums Following a Genetic Test
32
Soccer Star Skincare Lines
This New Skincare Line for Men is Being Designed by David Beckham
31
Men's Body-Sculpting Creams
The FIT Pec & Ab Sculpt Creme Makes Users' Skin Appear More Toned
30
Portable Shower Wipes
These 'Yes to Natural' Body Wipes for Men Refresh and Invigorate
29
Customizable Safety Razors
West Coast Shaving's Razors Feature Interchangeable Handles and Heads
28
Wrinkle-Smoothing Skincare Regimens
The RxGenesys 4-Piece Stem Cell Beauty System is Comprehensive
27
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
26
Mood-Boosting Facial Mists
Lake & Skye Offers a Unique Blend of Ingredients in its Mists
25
Eco-Friendly Shaving Foams
The Tierra Cream Boasts a Complementary Natural Packaging Aesthetic
24
Organic Teeth-Whitening Products
This Product Whitens Teeth Using Charcoal as Its Main Ingredient
23
Dating Show Grooming Kits
Nick Viall's Subscription Service Provides Men's Grooming Products
22
Natural Aftershave Remedies
Etsy's LONEWOOD Shop Specializes in Organic Grooming Products
21
Masculine Pumice Soaps
The Exfoliating Body Bar Hydrates and Scrubs Skin with One Skincare Product
20
Perfumed Beard Serums
The Mr. Burberry Beard Oil Offers a Cologne and Conditioning Product in One
19
Masculine Sunscreen Chapsticks
The Dapper EvolutionMan Lip Balm is Infused with SPF 15
18
$100 Organic Cosmetics
Paris Honoré's FACE CRÈME Boasts a Pure, Nourishing Formula
17
Precision Shaving Lotions
The Close Shavers Cream Provides Hydration and a Shield from Razor Burn
16
Skin-Cooling Soap Cubes
Duke Cannon Supply Co. Offers Refreshing Soap Products
15
Biodegradable Body Wipes
YUNI's Shower Sheets Are the Perfect On-the-Go Hygiene Solution
14
Masculine Moisturizing Elixirs
Herbivore's Face Serum Uses Oils to Soothe Active and Shaven Skin
13
Detoxing Bath Powders
The 'Resurrection Bath' Blend Features Purifying Minerals to Soothe the Body
12
Portable Tooth-Whitening Wands
Keeko's Botanical Teeth Whitening Pen Brighten Smiles Naturally
11
Masculine Deodorizing Wipes
The Niche for Men Towelettes Refresh the Face and Body While on-the-Go
10
Sun-Kissed Skin Serums
Harlow Skin Co's Sun Elixir Leaves Skin with a Healthy Glow
9
SPF-Infused Cleansers
The Dr Russo Face Wash is a Pre-Sunscreen Treatment To Reduce Effects of UVA
8
Masculine Sunscreen Chapsticks
The Harry Balm Offers Sun Protection as Well as Added Hydration
7
American-Made Shaving Soaps
The Henry Cavendish Himalaya Men's Shaving Soap is Vegetable-Based
6
Masculine Grooming Serums
Marlowe's Beard Oil Nourishes Locks and Skin in One Seamless Application
5
Vitamin-Enriched Beard Oils
The Beard Way Men's Beard Oil is Handcrafted in Slovenia
4
Eucalyptus Shaving Foams
The C.O. Bigelow Premium Shave Foam is Infused with Essential Oils
3
Oil Pulling Sets
This Skinny & Co. Kit Provides the Essentials for Oil Pulling for Health
2
Cooling Foot Sprays
This Peppermint Spray is Designed to Freshen Up Foot Odors
1
Lubricating Shaving Gels
Jack Black Beard Lube Offers a Pain-Free Shave
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Multipurpose Jar Attachments
Jarware's Kitchenware Turns Jars into Soap Pumps, Juicers & More
Holographic Lip Glosses
Sigma Beauty's New Lip Switch Set Comes in Five Shimmery Shades
Playful Travel-Sized Skincare Kits
'The Littles' from Drunk Elephant Features Seven Key Products
Chromatic 80s Makeup Branding
The Full Brow Make-Up Packaging is Vibrantly Edgy
Herbal Male Cosmetics
This Cosmetics Collection Was Based in Male Consumption Pattern Research
AI Beauty Assistant Apps
Dior Insider's Technology is Available Through Facebook Messenger
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
Homely Beauty Boutiques
The Aesop Skincare Counter in São Paulo is Designed Like a House
Germy Petri Posters
This Soap Ad Campaign Features Enormous Petri Dishes Full of Live Bacteria
Oral Dental Care Cameras
The 'MTG' Dental Camera Lets Users Keep an Eye on Their Teeth
Shaving Gel Bars
'Remay' Produces an Innovative Egg-Shaped Solid Shaving Bar
Pop Diva Cosmetics Collections
The Mariah Carey x MAC Collection is Fit for the Holiday Season
Designer Music Platforms
The Voltra Music Collection Player Offers a Simple and Stylish Interface
Collagen-Distilled Gins
'CollaGin' is a New Gin That's Distilled with Pure Collagen
Light Therapy Beds
LightStim's LED Bed Repairs and Rejuvenates the Skin
Nutritional Skincare Supplements
The OLLY Flawless Complexion Skincare Supplement is Balanced
Step-by-Step Skincare Collections
Metrin Has Revamped the Packaging for Its Skincare Products
Eco-Friendly Cork Backpacks
These Bags Were Designed to Help Counter the Effects of Fast Fashion
LED Skincare Gadgets
LightStim's Handheld Light Therapy Devices Reduce Wrinkles and Acne
Exfoliating Scalp Treatments
Briogeo's Scalp Shampoo is Like a Scrub for One's Head
Artisanal Shaving Gift Sets
The Art of Shaving Lexington Power Gift Set is Luxurious
Handmade Soap Subscription Boxes
Sudz & Scrubz Offers Products That Cater to Different Needs
Portable Perfume Wipes
Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
Male Skincare Collections
STOER's Men's Skincare Includes Serums, Face Washes, Scrubs and More
Oil-Enriched Stick Sunscreens
Coola Mineral Sport Sunscreen Moisturizes and Protects the Skin
Contemporary Canine Cosmetics
The 'Mr.PAW' Dog Grooming Products are Minimalistic and Natural
Celestial Baby Care Kits
Between You and the Moon’s Baby Moon Range is Organically Sourced
Bristly Shave Kit Branding
Barbey Cosmetics Packaging Was Inspired by Mens' Beards
Travel-Ready Skincare Pouches
Tarte Cosmetics' Trio of Cleansing Products is Packed in a Pouch
Bakery-Inspired Soaps
Soap Cherie Offers a Vast Selection of Cake-Shaped Bath Products
Eyebrow Analysis Tools
Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
Multipurpose Shaving Products
The Gillette All Purpose Styler Serves as a Trimmer, Shaver & Edger
Frizz Control Hair Collections
Lubricity Labs' Q-Shampoo and Q-Conditioner Feature Quinoa Proteins
Yellow Brick Makeup Palettes
Storybook Cosmetics' Wizard of Oz Palette Channnel the Iconic Movie
Homeshare Toiletry Kit Services
'HostingBNB' Sends Out Comfort Kits to Airbnb Hosts for Guests
Interchangeable Personal Care Systems
The Troval Travel Device Streamlines Items for Travel
Nile River-Infused Skincare
LXMI's Pore-Refining Moisture Veil Achieves a Soft Dewy Finish
Male-Targeted Barber Cosmetics
The Barba Hair Products for Men are Exclusively for Barber Shops
Plant-Based Packing Peanuts
Lush Cosmetics' Packing Peanuts are Biodegradable
Male-Specific Color Correctors
FORMEN's Under Eye Concealer + PRO Palette Evens and Brightens Skin
Whimsical Holiday Cosmetics
The MAC Nutcracker Sweet Collection Highlights Holiday Color Tones
Single-Use Sanitizing Cloths
Handzies' Products are Individually Packaged an Eco-Friendly
Jade Skin Rollers
This Device is Rolled Up and Down the Face and Neck to Increase Blood Flow
Naturally Exfoliating Tanning Gels
The Brazilliance Tanner Works Within Hours for a Bronze Glow
Landscape Cosmetics Branding
These Organic Skin Care Collections are Inspired by Nature
Precision Shaving Jellies
BladeButter's 'ShaveJelly' is a Safer Alternative to Gels and Creams
Nail Polish Remover Sprays
Nail-Aid's 1 Second Spray Away Simplifies Nail Polish Removal
Anti-Aging Beard Oils
Olie Biologique's Natural Whisker Oil Soothes Pre or Post-Shave Skin
Non-Electric Stubble Razors
'Stubl' Gives Men Fashionable Stubble with a Straight Blade
Anti-Inflammatory Caffeine Face Masks
100% Pure's Masks Contain Natural and Organic Ingredients
Tea-Based Men's Skincare
The Face Shop's THE FRESH FOR MEN Hydrating Fluid Soothes Irritated Skin
Plant-Based Body Care Collections
Fresh Thyme's Products Have a 'Free From' Ingredient Policy
Dedicated Coconut-Shaving Appliances
This Machine Provides Grated Coconut in a Matter of Moments
Hydrating Rice Skincare
The Boscia Tsubaki Splash Mask Uses Rice Water to Moisturize the Skin
Multi-Day Antiperspirant Wipes
The 'SweatBlock' Antiperspirant Wipes Stop Sweating for Seven Days
Natural Anti-Aging Lipsticks
The New Arbonne Lip Collection Includes Lipsticks, Liners and Glosses
Customizable Safety Razors
West Coast Shaving's Razors Feature Interchangeable Handles and Heads
Flamboyant Branded Shipping Boxes
The Birchbox Cardboard Boxes Create eCommerce Prestige
Eyebrow-Tinting Kits
These BeautyLash Kits Offer a Convenient Way to Color Brows at Home
Dating Show-Inspired Wines
This Wine Branding Was Inspired by the Popular Dating Show The Bachelor
Whitening Tooth Powders
Love Beauty Foods' 'Smile Dust' is Powered by Activated Charcoal and Clay
Reality Star Dating Apps
This Former Bachelor Dating App was Launched by Sean Lowe and Catherine
Male-Targeted Concealer Sticks
The 'Men Pen' is a Pocket-Sized Product for Covering Blemishes
Detoxifying Shaving Gels
This Binchotan Shaving Product is Infused with Activated Charcoal
Organic Geisha-Inspired Cosmetics
Rosa y Fruta's Natural Skincare Range is Made With Camellia Oil
Boastful Beard Oil Packaging
The Brave Barber Facial Hair Products are Humorously Branded
Coconut Oil Toothpastes
Jason's Simply Coconut Toothpaste is Inspired by Oil Pulling
Coconut Oil Pulling Sachets
'Kismet Essentials' Offers Natural Products for Whitening Teeth
Energizing Coffee Body Scrubs
This Exfoliator from Simple Sugars Leaves Skin Feeling Silky Smooth
Chain Store Beauty Subscriptions
The Target Beauty Box Curates a Variety of Items From the Store
Refreshing Skincare Kits
Origins' New Limited-Edition Collection is Perfect for All Skin Types
Male-Targeting Eye Gels
Menaji's 911 Eye Gel Works to Tighten and Rejuvenate Tired Skin
Luxurious Ombre Makeup Brushes
The City Chic Brush Set is Designed for Applying Holiday Makeup
Probiotic Face Creams
Tula's Hydrating Day & Night Cream Boasts a Probiotic Strain
Conditioning Body Hair Oils
The 'Bushbalm' Pubic Hair Oils Soften and Moisturize
Co-Branded Bridal Beauty Sets
The Knot and Butter London Collaborated on Bridal-Inspired Cosmetics
Travel-Friendly Oral Care Packaging
This Crest Dental Care Product Branding is Simple and Clean
Affordable Infused Facial Shimmers
Elf Cosmetics' Facial Whip Comes in a Range of Flattering Tones
Botanical Black Tea Masks
Bremenn Botanicals Offers a Hydrating Face Mask
Gentle Pre-Lubricated Razors
The Gillette Fusion ProShield Razor Features Cooling Technology
Bathroom Sensor Systems
Washroom Dispenser Sensors Make Cleaning Bathrooms More Efficient
Natural Teeth-Cleaning Oils
This Avena Originals Oil Functions as an Alternative to Toothpastes
High-Powered Honeybee Cleansers
This Skincare Cleanser Has Charcoal, Propolis and Volcanic Ash
Travel Shoe Cleaning Kits
Jason Markk Offers Shoe Cleaning Tools for Simple and Convenient Use
Ultra-Moisturizing Shaving Creams
This Shaving Gel from EOS Moisturizes Without Irritating Skin
Male Eyebrow Grooming Kits
This Kit is Designed for Men Who Require Eyebrow Maintenance
Exfoliating Cleansing Powders
Nyakio Offers a Uniquely Formulated Cleanser for Brighter Skin
Fortifying Hyaluronic Skincare
MyChelle Naturally Restores Hydration With Bio-Firm Technology
Dye-Free Stain Removal Wipes
These Powerful Stain Rx Sheets Come in Convenient Pouches
Charcoal-Infused Floss Picks
PearlBar's Floss Picks Are Completely Biodegradable
Bamboo Cleansing Cloths
Consonant Skincare's Come Clean Wipes are 100% Natural and Biodegradable
Pollution-Combating Facial Mists
This Refreshing Mist is Made from the Flowering Plant Golden Root
Long-Lasting Concealer-Foundation Hybrids
The Stila All Day Foundation Covers Up Imperfections
Professional Quality Bronzing Mists
Hampton Sun's Airbrush Mist Leaves a Streak-Free Glowing Look
American-Made Shaving Soaps
The Henry Cavendish Himalaya Men's Shaving Soap is Vegetable-Based
Bug-Repelling Perfume Serums
Intelligent Nutrients' Signature Scent Doubles as an Insect Deterrent
Motherly Tooth Brushing Campaigns
Goby Lets You Get a Text Reminder From a Mom to Brush Your Teeth
Fast-Absorbing Argan Tanners
Josie Maran Offers A Self-Tanning Product That is Based in Argan Oil
Self-Tanning Face Wipes
Tarte Cosmetics' Tanning Towelettes Nourish and Add a Glow to the Skin
Reality Show Fantasy Leagues
ABC and ESPN Have Teamed Up for an Official 'Bachelor Fantasy League'
Potent Nectar Masks
The Fresh Vitamin Nectar Vibrancy Boosting Serum Contains Real Crushed Citrus
Persimmon Bath Soaps
Mirai Clinical's Skincare Range References Historic Beauty Rituals
Self-Tanning Body Butters
This Tanner is Nourishing and Deepens Skin Tone
Sea Mist Shave Foams
Alba Botanica's Natural Shave Cream is Lightweight and Eco-Friendly
Single-Use Oral Care Packets
Bootea and Cocowhite Collaborated on Cocowhite 2.0 Sachets
Maracuja Oil Lip Exfoliants
tarte's Pout Prep Lip Exfoliant Softens the Skin
Single-Dose Oil Pulling Sachets
Mintycoco's Oil Whitens Teeth Without Any Bleach
Ayurvedic Herbal Toothpastes
Dr. Jaikaran's Herbodent Includes 21 Micronized Herbs
Skin-Balancing Shaving Creams
The Yes To Natural Shaving Cream is an Affordable Alternative
Adjustable Shaving Razors
The Chrome Series Razors Adapt to Every Kind Of Shave and Skin Type
Lubricating Shaving Gels
Jack Black Beard Lube Offers a Pain-Free Shave
Fair Skin Self Tanners
The Fake Bake Fair Tanning Cream Helps Users Achieve a Gradual Glow
Male-Specific CC Creams
Formen's Brightening CC Cream Combines Six Different Products into One
Cocoa-Scented Brow Pencils
Too Faced's 'Chocolate Brow-nie' Pencils Include Real Cocoa Powder
Self-Tanning CC Lotions
Tanceuticals Offers a Tanning Cream That Improves the Texture of Skin
Razor Protection Oils
BladeButter's RazorBooster Features Technology to Prolong Razor Sharpness
Antioxidant Body Bronzers
Too Faced's Coconut Bronzing Oil is Enriched with Mangosteen Additives
Moisturizing Shaving Oils
Somersets' Oils Are Uniquely Formulated for a Close Shave
Boy Band Reality Partnerships
The Backstreet Boys Were on 'The Bachelor' to Surprise Contestants
Vitamin-Infused Mousse Bronzers
Reef Beach Glow's Instant Tan Mousse is Enriched with Vitamin E
Multifunctional Dental Care Cameras
The HailiCare Intra Oral Camera Snaps Photos of Problem Areas
Buildable Bronzing Mousses
James Read's Express Bronzing Mousse Can Achieve Different Tans