Recently Levi’s has given us some of the edgiest and hippest ad campaigns on record. The latest of Levi’s alluring ads for their 501 button-front jeans cheekily asks the question, "Who Do You Want to Unbutton?" with attractive models encouraging you to choose.
In another example, the company’s "First Time" video commercial employs the innocence of youth to initially captivate and shock the viewer, but ultimately culminates in unexpected teenage fun.
The iconic denim manufacturer Levi Strauss & Co. has roots going back to 1853 when the company’s founder came to San Francisco, California from Germany. Initially producing practical overalls for farmers, the name is now one of the biggest in denim clothing.
If you’re a lover of jeans—and who isn’t—check out all of these fantastic Levi’s campaigns and more below.
20 Magnetizing Levi's Ad Campaigns
19
Levi's Truth Booth
18
Denim Addictions
Levi's On 4 Life Red Tab Ads
17
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
16
Stripping on Highways
Sexy Levi's 501 Billboard
15
Green Jeans
Levi's Eco Jeans Ads
14
Fashionable Special Effects Commercials
Levi's (Live Unbuttoned)
13
Stealth Viral Ads
Did Levi's Dupe Us with "Guys Backflip into Jeans"?
12
Denim Shockvertising
Release Your Beast in Levi's 501 Jeans
11
Your Chance to Reinvent Levi's Jeans
Levi's Project 501 Design Challenge
10
Levi's to launch iPod Jeans. Let's mix technology with fashion.
9
Bloggers as Models
Perez Hilton for Levi's Unbuttoned
8
Fake Modeling (with Consumers)
Print Out Picture of Levi´s Copper Jeans and Get Published
7
Pants That Cause Accidents
Levis Runaway Jeans
6
Digitizing Denim
Levi's Mobile Phone
5
Robotic Fashion Campaigns
Levi's Metal Denim Passion
4
Backwards Commercials
Levi's: Onion Peel
3
Jean Phones II
Levis Red Tab Mobile
2
Stupid Viral Video Tricks II
Guys Fill Jeans with Helium for Levi's
1
Art-Inspired Denim
Damien Hirst Designs for Levi's
Related Ideas
Anime-Inspired Graphic Shirts
Uniqlo UT Set to Release 'Attack on Titan' Graphic T-Shirts
Perma-Dark Wash Denim
Levi's Stay Dark Technology Preserves the Color of Jeans
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Iconic Rock Band-Inspired Menswear
Eton Releases a Limited-Edition The Beatles Collection
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Japanese-Inspired Selvedge Denim Capsules
Levi's Presents its Made in Japan Collection
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Anime Film-Inspired Whimsical Fashion
Levi's Launches a Special Princess Mononoke Collection
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Stunning Fashion Show Invites
Louis Vuitton Finally Debuts Pharrell's First Menswear Collection
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Nostalgic Upcycled Denim
Levi's Plant-Based 501 Jeans are Made from the Fabric of Older Jeans
Attention-Grabbing Denim Lines
Wrangler and Fender Unveil Second Global Collaboration
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Co-Branded Californian Streetwear
The Levi's x Stussy Collaboration Line is Effortlessly Cool
Filmmaker-Backed Movie Apparel
Sofia Coppola Lends Her Work to Uniqlo for a Graphic Shirt Series
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Glamorous Capsule Collection
7 For All Mankind Partners with Anna Dello Russo for a New Collection
Denim-Wrapped Home Vacuums
Bless Grows its Jeansified Object Collection with a Vacuum
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Festive Fashion Statements
Buffalo Jeans Unveils 2023 Holiday Collection
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Nostalgic DIY-Inspired Denim
The Levis 501® 90s Patchwork Women's Shorts Boast Intricate Detailing
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Denim-Adorned Furniture Lines
Harry Nuriev Exhibits Denim Furniture, Inspired by the American Drea
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Patchwork Statement Denim Designs
Frame Unveils a new Range of Denim Pieces for Summer
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Anime Merch-Inspired Apparel
Levi's Launches a New Collection Inspired by Mobile Suit Gundam
Streetwear Icon Jean Collaborations
This Levi's® and NIGO Collection Honors 150 Years of the 501®
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Denim-Centric Streetwear Capsule
Carhartt WIP Presents its New Collection for the Season
Festival-Backed Merch Collections
Levi's and Rolling Loud Boasts a Co-Branded Merch Collection
Miner-Inspired Denim Jeans
Levi's 1917 Homer Campbell 501 Tells the Story of Durable Denim
Denim-Colored Logo Sneakers
Nike Unveils Air Force 1 with "Just Do It" Slogan and Denim Logo
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Character Graphic Collaborative Apparel
UNIQLO Presents an Adorable Hello Kitty Capsule
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Vintage Americana Fall-Ready Fashion
Universal Works Unveils Far From Memphis for FW23
Understated Collaborative Denim Series
JJJJound and Levi's Work Together on a New Capsule
Wide Denim Collaborative Capsule
Levi's and BEAMS Join on the Super Wide V2 Collection
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Denim-Centric Streetwear Collections
Stüssy and Levi's Join Forces on a Collaborative Capsule
Shoe-Inspired Lifestyle Apparel
Converse's Unveils its New Chuck Taylor Clothing Line
Japanese-Inspired Outdoor Apparel
LL Bean Presents its Dynamic Outdoor Japan Collection
Plant-Based Denim Jeans
Levi's Launches a Plant-Based Version of the Popular 501 Denim Jeans
Timeless Spring-Ready Menswear
Last Pick Unveils a Classic Capsule of Apparel for SS23
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Flattering T-Shirt Capsules
Celebrity-Approved Label With Jéan Arrives with a New T-Shirt Capsule
French Museum-Inspired Graphic Tees
Uniqlo UT Presents the New Writings of the Louvre Series
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Colorful Collaborative Lifestyle Sneakers
New Balance and Levi's Join Forces on the MT580 Shoes
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Co-Branded Bespoke Denim
Diesel and Lee Team Up for a Collaborative Denim Collection
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Hip-Hop-Commemorating Concerts
Levi's and Rolling Loud Unite for an Intimate Little Simz Concert
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
Fall-Ready Sleek Wardrobe Staples
UNIQLO U Presents its New Collection for the FW23 Season
Narrative Fall-Ready Modern Fashion
Daniel W. Fletcher Presents I Loved You From the Start
Colorful 80s-Inspired Denim Collections
Lee Has Introduced the 80's Archives Collection
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Timeless Jean Releases
Lee® Just Launched the Reimagined Women’s Lee Rider Jean
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Banana-Based Denim Collections
This Apparel Makes Use Of a Novel Cotton and Banana Fiber Blend
Classic Leather Lifestyle Sneakers
Levi’s Releases 'Glide' Sneaker Made In Sustainable Leather
Denim-Based Summer Fashion
A1 Denim Highlights Themes from the 90s for the SS23 Capsule
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Preppy Collaborative Retail Capsules
JW Anderson and Uniqlo Continue Their Ongoing Collaboration
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Understated High Rise Jeans
Buffalo Jeans' High Rise Wide Leg Addie Acid Wash Style is Effortless
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Shoemaker-Backed Oversized Shirts
Vagabond Shoemakers Unveils its First Branded Apparel Collection
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
LA-Inspired Spring Collections
7 For All Mankind Debuts the 'Forever LA, Forever Mankind' Campaign
Banana Fiber Apparel
Interloop Limited and Simply Suzette Launch the Unpeeled Collection
Modern Denim Pop-Up Shops
Urban Outfitters Launches a BDG Pop-Up with the Denim Swap Shop
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Bleach-Dyed Denim Apparel Collections
Dries Van Noten Unveil Bleach-Dyed Denim Capsule
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Fatherly Fall Fashion Campaigns
Paul&Shark Spotlights Pierce Brosnan and his Son in New Launch
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes