Levi Strauss is to introduce a new range of 'iPod jeans' featuring built-in headphones, joystick and docking cradle.
The RedWire DLX range is designed for men and women, and has a special side pocket with a white leather patch to store an iPod.
A four-way joystick on the watch pocket allows the user to play/pause, track forward/back and adjust the volume without removing the player.
Implications - Technology is becoming increasingly inseparable from the lives of consumers. Levi's iPod Jeans represent an attempt to ensure that a piece of technology is never lost. In designing products that are built around prevailing technologies, companies should consider how and it what context the tech will be used in order to optimize design.