Levi's is at it again with their viral videos/promos. First, it was the “Guys backflipping into Jeans†video that fooled the blogosphere into thinking it was a random viral YouTube stunt video. Then, it was “The Super Chill Monkeyâ€. Now, they've come up with what they hope will be yet another viral phenomenon: “Guys Fill their Jeans with Heliumâ€.
With the help of a few of his friends, some scotch tape and a helium tank, a guy fills up his jeans with helium and goes airborne where he proceeds to videotape the scene around and below him. The dude seemingly floats around not far from the ground until he lands on a chain fence and ends up falling flat on his face.
I am no expert on this type of things but I am kind of suspicious here. The camera cuts, the angles as well as the overall flow of this video are not convincing enough. Is this yet another hoax? In any event, this video is the work of the creative minds at UnbuttonedFilms.
Here are the “Guys backflipping into Jeans†and “The Chill Monkey†vids.
What's Driving This Trend
- Viral Marketing
- Disruptive innovation opportunity: Businesses can explore creative ways to create viral videos to promote their brand and engage consumers.
- User-generated Content
- Disruptive innovation opportunity: Companies can tap into the power of user-generated content to create compelling and authentic marketing campaigns.
- Hoax Detection
- Disruptive innovation opportunity: Develop innovative technologies or techniques to detect and prevent the spread of hoaxes and misinformation in viral videos.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Explore unconventional and attention-grabbing marketing strategies to stand out in the competitive fashion industry.
- Entertainment
- Disruptive innovation opportunity: Capitalize on the popularity of viral videos as a form of entertainment and create engaging content to capture audiences' attention.
- Technology
- Disruptive innovation opportunity: Develop advanced video editing and special effects tools to create more convincing and realistic viral videos.
