Described as child-centric product reimagined with an adult spin, the kidification of adults speaks to the growing reaction of consumers resisting the aging process, especially in millennials. This progression can also be seen as a natural reaction to the looming presence of the aging baby boomer population.
Famous fashion examples of such kidification efforts include Jeremy Scott's insistence on incorporating stuffed animals, Adventure Time's collaboration with Doc Martens or the Spring/Summer 2016 Kit Neale collection, which takes inspiration from schoolyard sartorial wisdom.
Additionally, classic toys are taken to the next level when made in upleveled materials, such as Think Geek's faux gold LEGO creations, which come in sets of eight and would make an excellent desk accessory.
Finally, traditionally child-targeted activities such as ball pits or slides are used by brands in order to inspire creativity and remind adults of simpler times.
30 Examples of the Kidification of Adults
30
Animalia Electrical Accessories
Elephant in the Room Brings Playfulness to Dull Interior Features
29
Adult-Oriented Treehouses
This Luxury Treehouse Features Both a Whiskey and Martini Bar
28
Childlike Over-Saturated Apparel
The Latest Jeremy Scott Collection for Men is Vibrantly Hued
27
Adult Summer Camps
Camp No Counselors Invites Grown-Ups to Enjoy Youthful Freedom with Booze
26
Iconic Cartoon-Inspired Sodas
This Duff Beer Energy Drink Brings Simpsons Style to Energy Drinks
25
Canvas Coloring Parties
The 'Fancy Feature' Coloring Canvases Bring Adults & Children Together
24
Kidcore Burger Branding
This Peruvian Burger Chain Branding References 1990s-Era Design
23
Colorful Kidcore Runways
The Latest Kit Neale Collection References Children's Fashions
22
Pillow Fighting Organizations (UPDATE)
This Pillow Fight Organization Makes the Game a Real Sport
21
Building Block Shot Glasses
This Fun Shot Glass Can Be Built Upon with LEGO and K'NEX
20
Cartoon Combat Boots
The Dr Martens Adventure Time Boots are a Surprising Collaboration
19
Cartoon-Invaded Fashion Logos
This Snoopy Peanuts x Lacoste Apparel is a Whimsical Collaboration
18
Plush Toy Sandals
This Pair of Jeremy Scott Adidas Slides are Charismatic and Playful
17
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
16
Avian Themed Adult Onesies
The Angry Bird Onesie From OnePiece is Perfect for Gamers
15
Sophisticated Adult Seesaws
The Lanzavecchia + Wai Rockers Make Play Accessible to Parents Too
14
Beach-Mimicking Ball Pits
This Playful Art Installations Re-Imagines the Ocean as a Giant Ball Pit
13
Oversized Furniture Installations
Benedetto Bufalino's Giant Picnic Table Piece is in France
12
Playful Feline Sneakers
Shop Jeen's Kitty High Tops Will Appeal to Animal Lovers
11
Cheekily Childish Menswear
The Kit Neale Ss 2015 Harkens Back to a Bygone Era
10
Retro Game Cartridge Flasks
The Nintendo Flasks Combine Childhood Games with Adult Beverages
9
Mesmerizing Adult Slides
A Massive Sculpture Will Be Transformed into the World's Longest Slide
8
Adult Night Lights
This Night Light System for Seniors Turns on When They Get Out of Bed
7
Aromatic Edible Putty
Silly Scents Play Putty is Created to Be Edible and Without GMO Ingredients
6
Creativity-Spurring Playrooms
The Pearlfisher Jump In Project is an Interactive Gallery Experience
5
Gilded Brick Toys
This Gold LEGO Set Boasts Real 24 Karat Gold Plating
4
Full-Scale Board Games
This Human Hungry Hippos Game Will Bring Out the Kid in Everyone
3
Rapper-Branded Cereal
Cam'ron and Virgin Mega Team Up to Release Killa Crunch Cereal
2
Adult Play Areas
Niklas Roy and Günter Schulz Create a Ball Pit for Grownups
1
Indoor Seesaw Seating
This Playground Furniture Piece Encourages Teamwork in Adults
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Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
90s-Inspired Fashion Capsules
Filippa K’s Spring/Summer 2023 Line is Inspired by Memories
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Oversized Designer Kidswear
Jacquemus' MINI ME Line Shrinks Adult Fashion to Kid-Friendly Sizes
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Playful Thermal Printer Cameras
The Children’s Print Camera by Koool Design is Easy to Use
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Anime-Style Cartoon Apparel
The Disney x Tommy Collab Fuses Preppy Styles & Manga Influences
Light-Up Kidswear
Go-Glow by PatPat Features Fabric-Illuminating Technology
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Ultra-Modern Infant Furniture
Nestig Boasts Slick & Modern Infant Furniture That is Also Adaptable
Playful Toy-Like Furniture
The 'Frunchroom' Furniture Collection by Adi Goodrich is Delightful
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Kidult Baby Shoes
MSCHF's Super Baby Collection Supersizes Chunky, Colorful Footwear
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
Gaming-Themed Luxury Fashion
Gucci Presents a Look at the Bright Good Game Collection
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Dreamy Pastel Apparel
Lazy Oaf and DaddyBears' Collection Heals Your Inner Child with Pastels
Adaptable Kid's Outerwear
Craghoppers Grow with You Collection is Functional and Cost-Effective
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Modern Children's Furniture Brands
Little Seeds Specializes in Hiqh-Quality Children's Furniture
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Miniature Baking Collectibles
Make It Mini Food Collectibles Can Be Made & Displayed
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Vintage-Inspired Workwear Capsules
Engineered Garments' Workaday SS24 Taps Vintage Workwear Appeal
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Theater-Inspired Children's Stores
Vives St-Laurent Designs the Interior of Billie Le Kid
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Kid-Designed Sculptural Furniture
Art Gallery Galerie Philia Engages Children with Design-Thinking
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Sustainable Knitted Toddler Sneakers
Nike Launches the Swoosh 1 Trainer with Colorful Details
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Forest-Inspired Screenless Toys
Boogie Board Launched the Sketch Pals Forest Friends Line
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Gen Z Pet Product Collections
florence by mills is Launching Apparel & Accessories for Pet Parents
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Limited-Edition Luxury Strollers
Kith and Bugaboo Collaborated on a Collection for Modern Parents
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Creature-Themed Tech Cases
CASETiFY Debuts a Fun-Filled Collection in Collaboration with Minions
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Designer-Led Nostalgic Capsules
Daniel Arsham & Dr. Seuss Enterprises Delight Kids & Grown-Ups
Seasonal Panelling Low-Cut Boots
KidSuper Unveils the Low Top Boots as a Part of its FW23 Range
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Athlete-Founded Nostalgic Bubblegum
Bubblegum Kids Was Founded NHL Player Zach Hyman & His Brother
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Easter-Inspired Baby Collections
Magnetic Me's Easter Shop is Filled with Playful Spring Styles
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
Contemporary Kids Clothing Collections
Cat & Jack Clothing is Arriving at Hudson's Bay in Canada
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Cartoon-Inspired Lifestyle Collections
BoxLunch Launches an Avatar-Inspired Lifestyle Capsule
Monkey-Themed Y2K Apparel
Fan-Favorite Y2K Brand Paul Frank Makes its Return with MadeMe
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Luxury Handheld Camera Bags
KidSuper Designs This Louis Vuitton-Branded Camera Bag
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Children's Activewear Capsules
Children’s Label Hanna Andersson Launches Activewear for Kids
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Sleek Kid-Oriented Apparel
Authentic Brands Group Partners with Kidz Concepts for Aéropostale Kids
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Minimal Californian Fashion Brands
A Paper Boy is Defined by its Minimal Oversized Versatile Looks
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Easy-to-Assemble Colorful Furniture
Anne-Sophie Rosseel Presents the New Interlockables Capsule
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Vintage Floral Bedding
Pottery Barn Kids and Teen Debut a Floral Collection with LoveShackFancy
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Whimsical Kids Furniture Collections
Oeuf Presents the New Moss Collection of Modern Looks
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Comic Book Antihero NFTs
McFarlane Toys Launches New 'Spawn' Digital Collectible Series
Child-Friendly AI Doodles
Dodoboo Uses AI to Turn a Child's Doodles into Art
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Kid-Friendly Cartoon Bedding
Brooklinen Teams Up with Sesame Street on a New Kids Collection
Play Kidcore Games
Cutedressup Let's You Make Kidcore Dressup Games of Your Dreams
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Youth-Focused Coding Dolls
E-liza Dolls Aims to Create a New Generation of Women in STEM
Opulent High-Quality Garments
Nobody's Child Introduces its All-New Premium Collection for Summer
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Landscape-Inspired Vibrant Sweaters
Cold Picnic Delivers Sweaters with the Affection Collection
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box