The top July 2020 activism trends reflect changing times and momentum created by a new generation of activists. In recent weeks, heightened activism focused on the Black Lives Matter movement has seen brands launching resources to increase the visibility of Black-owned businesses and amplify the voices of Black creators. With people protesting—and showing up for virtual protest events—all over the world, issues related to safety and anonymity are being brought to light with face-obscuring masks and digital tools.
For Pride Month 2020, this year's celebrations are may be looking and feeling different this year as people gather from afar for virtual events, although many brands are releasing products in support of the LGBTQ+ community all the same.
Top 35 Activism Trends in July
From Philanthropic Gen Z Brands to Virtual Protest Events:
Laura McQuarrie — Aug 18, 2020 — Social Good
35
Diversity-Focused Search Updates
Pexels Updated Its Search Algorithm to Increase LGBTQ+ Visibility
34
Blurring Anti-Facial Recognition Masks
The Surveillance Exclusion Mask Protects Your Identity
33
Charitable Call-Out Apparel Lines
André 3000 is Raising Funds for the Black Lives Matter Movement
32
Philanthropic Gen Z Brands
Favored Nations Mobilizes Gen Z to Support Important Issues
31
LGBTQ+ Support Initiatives
The Better Skin Co. is Matching Customer Donations in June
30
Customizable On-the-Go Beauty Tools
The Ready Set Jet Beauty Baton Collection is Multi-Tasking
29
Virtual Protest Events
Anti-Racist Campaigners Launched a Digital Black Lives Matter Protest
28
Empowering Virtual Protests
The London-Based BLM Organization Launched a Virtual Protest
27
Collaborative Justice Graphic Tees
Cherry Los Angeles Taps Wasted Youth, Carrots, & More for a Tee
26
POC-Focused Therapy Cards
The My Therapy Cards Were Designed by a Black Female Psychologists
25
Charitable Limited Edition Prints
Takashi Murakami's Prints are Expected to Hit $1 Million for BLM
24
Justice-Themed Safety Designs
Born x Raised Launched the No Justice, No Peace Collection for BLM
23
Identity-Protecting Camera Apps
Anonymous Camera Strips Photos & Videos of Identifying Information
22
Racism-Fighting Charitable Tees
1017 ALYX 9SM Launches the Minimal Anti-Racist Action T-Shirt
21
Congress-Callout CSR Iniatitives
IBM Emb(race) Calls on Congress to Ensure Racial Equality
20
Charitable Artwork Auctions
Micah Spear Hosts an Instagram Auction to Support Black Foundations
19
Curated Protest Sign Collections
The Smithsonian is Collecting Black Lives Matter Protest Signs
18
Social Media Page Takeovers
The #SHARETHEMICNOW Campaign Amplifies the Voices of Black Women
17
Charitable Skincare Kits
Proceeds from Herbivore Botanicals' Prism Pride Kit Will Be Donated
16
Artistic 3D Activist Scans
Débora Silva Creates 3D Scans of People Who Protested in London
15
Awareness-Centric Donation Campaigns
IISE Announces That 100% of Profit Donations Will Go to Blm
14
Black Filmmaker Collections
The Criterion Collection Introduced its Black Lives Collection
13
Virtual Feminist Protests
Animal Crossing: New Horizons is Now a Platform Used for Protests
12
Justice-Fighting Jewelry Designs
Hatton Labs Honors #BlackLivesMatter with Jewelry and a Tee
11
Anti-Racist Tech Language Initiatives
Github to Remove Racially Insensitive Terms Like ‘Master’
10
Increased Black-Owned Beauty Pledges
Brother Vellies Founder Launched 'The 15% Pledge' Initiative
9
Software-Branded Inclusive Projects
Microsoft Unveils 'United For Change' In Response to BLM
8
Charitable Donation-Splitting Features
ActBlue Splits One Donation Across Multiple Organizations
7
Injustice-Fighting Stouts
The Black is Beautiful Stout Brings Awareness to Ongoing Injustice
6
Streaming Service Donation Commitments
Netflix Will Donate $5 Million to Black Creatives
5
Donation-Matching Inclusive Initiatives
Dropbox Black Lives Matter to Match Donations Made in June
4
Black-Owned Search Tools
Uber Eats Canada is Making it Easier to Support Black-Owned Businesses
3
Face-Blurring Image Tools
Image Scrubber Quickly and Easily Removes Faces From Photos
2
Alternative Ad-Based Donations
Ad Revenue from Zoe Amira's Video Will Be Donated
1
Music Label Anti-Racism Funds
Sony Music Group Created a Social Justice Fund of $100 Million USD
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Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Pride Month Technology Products
The Apple 2024 Pride Collection Boasts Neon Colors
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Authentic Beauty Activations
e.l.f. Cosmetics Authentically Connects with Gen Z on BeReal
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Pop Culture-Themed Menswear
Junya Watanabe MAN Presents its New Collection at Paris Fashion Week
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
Anti-AI Fashion
BODY404 Speaks to Gen Z with Original Styles & Designers
Cosmopolitanism-Themed Spring Fashion
Martine Rose Showcases the New Capsule for SS23
Vibrant Summery Graphic Streetwear
Awake NY Launches its Brightly Designed Summer 2022 Collection
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Crisp Summer-Ready Fashion Designs
Sinclair Introduces the New Summer July 12 Collection
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Summer-Ready Accessories
The Pura Vida Bloom Collection Features an Assortment of Summer Jewelry
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Pride Month-Celebrating Fashion
Balenciaga Launches New 'Anybody Is Queer' Campaign and Capsule
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Limited-Edition Pride Skincare
Kiehl’s Supports Pride with a Unique Collaboration
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Inclusive Supportive Graphic Apparel
EVERPRESS' Balance Capsule Highlights Inclusivity in the UK
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Youth Activist Skincare Packs
The Body Shop is Removing Barriers for First-Time Voters in the US
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Individuality-Focused Luxury Campaigns
Burberry Focuses on Self-Expression with its New Collection
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Skin Barrier Support Campaigns
BYOMA Declared May Skin Barrier Awareness Month
Indigenous Community-Supporting Campaigns
Lush Debuts Land Defenders, Water Protectors
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Revolutionary Social Media Platforms
BrandArmy Monetizes Content and Boost Influencer Incomes
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
70s California-Themed Spring Fashion
PT Torino Unveils its New SS23 Collection of Retro Looks
Ethical Fashion Search Engines
Bing Launches the 'Ethical Shopping' Hub in the US and Canada
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
App-Based Culture Initiatives
TikTok Launched the Second Iteration of its API Trailblazers Program
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Influencer-Starring Summer Campaigns
GANNI and Levi's Reunite for the New 'Grow Up' Collection
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Activism-Themed Joint Apparel
SmileyWorld and Armani Exchange Reveal a New Collection
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Experimental Party-Themed Fashion
Anonymous Club Drops the COLLECTION 01 – WE BLEED GREEN Series
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
LGBTQ+ Activewear Campaign
Gymshark Launches New LGBTQ+ Celebrating Campaign, 'Pride In Progress'
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Bright Inclusive Leather Sneakers
Nike Expands its Be True Collection with a Dunk Low Sneaker
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Elevated Workwear-Centric Collections
KENZO's Spring/Summer 2023 Collection Arrives on the Runway
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Artist-Designed Pride Capsules
Parade Taps ggggrimes for its New Y2K-Inspired Pride Collection
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Celeb-Backed Advocacy Agencies
Pharrell Launches Progressive Creative Agency Called 'Mighty Dream'
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Peace-Themed Graphic T-Shirt Designs
UNIQLO UT Delivers the Peace for All Project Capsule
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
TikTok Safety Hubs
TikTok Launches New 'Brand Safety Centre' Resource Hub
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Pride Month Candle Collections
The Yankee Candle x Friday Collective Pride Candles are Celebratory
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
LGBTQIA + Charitable Auctions
FOLX Health Partnered with The Black Trans Advocacy Coalition
Vibrant Pride-Honring Sneakers
Neo Serati Joins Reebok to Celebrate South African Pride Month
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Indigenous Garden Initiatives
June Marks the Honouring Memories, Planting Dreams Initiative
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective