Nonprofit ActBlue is an online fundraising platform helping progressive organizations build and promote their campaigns with custom tools. In light of the Black Lives Matter movement and protests across the United States and the world, ActBlue has introduced its new donation-splitting feature, allowing those with limited funds to show their support to multiple organizations.
ActBlue's service allows users to divide funds across twelve human rights organizations with a single donation -- including the Black Lives Matter Global Network, Unicorn Riot, The National Police Accountability Project and the Color of Change Education Fund.
While non-monetary support like signing petitions and ongoing education continues to be crucial, those looking to extend monetary aid can make the most of donations as low as $10 with this helpful fundraising tool.
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What's Driving This Trend
- Donation-splitting
- ActBlue's donation-splitting feature offers a disruptive innovation opportunity to optimize and diversify charitable contributions.
- Online Fundraising
- The rise of online fundraising platforms like ActBlue presents a disruptive innovation opportunity for nonprofits to reach a wider audience and increase donations.
- Progressive Campaigns
- The growing demand for progressive campaigns provides a disruptive innovation opportunity for organizations to leverage ActBlue's platform for effective fundraising and promotion.
Who This Affects Most
- Nonprofit Fundraising
- The donation-splitting feature by ActBlue creates a disruptive innovation opportunity in the nonprofit fundraising industry, allowing for more efficient allocation of resources.
- Technology
- The integration of donation-splitting features in fundraising platforms like ActBlue opens up a disruptive innovation opportunity in the technology industry to optimize and streamline charitable giving.
- Social Justice
- ActBlue's support for the Black Lives Matter movement highlights a disruptive innovation opportunity in the social justice industry to amplify the impact of donations and create lasting change.
