London-based retail brand Hatton Labs honors the #BlackLivesMatter movement with a new A.C.A.B. ring and a graphic tee as well. The ring was originally unveiled two years ago but makes a return with the recent movements for justice and ongoing protests.
Responding to the systemic racism in the UK and throughout the globe, Hatton Labs unveils three iterations of the ring. The first is in 9ct gold, another that is gold plated and the last option made entirely from sterling silver materials. The ring has a flat top that reads "A.C.A.B." in a goth-like font and a polished finish. The contributions raises awareness and funds to help those who need it through The Memorial Family Fund as well as the UKBLM organization.
Image Credit: Hatton Labs
Key Themes Behind This Trend
- Justice-fighting Jewelry
- Disruptive innovation opportunity: Create jewelry that actively supports social justice movements and raises funds for related causes.
- #blacklivesmatter Movement
- Disruptive innovation opportunity: Develop products and services that express solidarity with the movement and contribute to the fight against systemic racism.
- Systemic Racism Awareness
- Disruptive innovation opportunity: Use design and fashion to raise awareness about systemic racism and encourage important conversations.
Where This Applies
- Retail
- Disruptive innovation opportunity: Create a platform that exclusively sells socially conscious and justice-fighting jewelry.
- Fashion
- Disruptive innovation opportunity: Collaborate with clothing brands to create graphic tees that support and amplify social justice movements.
- Non-profit
- Disruptive innovation opportunity: Establish partnerships with jewelry designers to create limited edition pieces that raise funds for organizations fighting systemic racism.
